OptiMine Software, Inc.

My responsibilities include marketing, product management and inside sales.

Chief Marketing Officer

UnitedHealth Group

VP of Consumer Engagement & Insight

PeopleNet

Responsible for product strategy, solution definition, product launch for cloud based telematics solution and in-vehicle computing platform. 

PeopleNet was acquired by Trimble Navigation (NASDAQ: TRMB) in July, 2011

VP Product Management

Digital River

Responsible for product strategy, solution definition, product rollout for enterprise class, global SaaS-based e-commerce platform and related e-marketing technology platforms. I lead product management, user experience/ UI, business analyst, training and documentation teams.

The Digital River globalCommerce platform runs $3B in transaction volumes annually, supporting thousands of clients across 100+ countries, 20+ languages, 30+ currencies. Clients supported include Symantec, Microsoft, Adobe, SanDisk,  Nokia, Logitech and many others.

Group Vice President, Product Management

Information Advantage

Responsible for business and functional integration for several new business development initiatives. Partnered with companies such as Acxiom, Accenture, FairIsaac, PeopleSoft, and Prime Response.

¨ Led early stage business development and design efforts for web-based customer intelligence portal product.

¨ Led the end-user analysis engagement for $5 Million development project for Chase Manhattan Bank’s credit card customer database and CRM suite.

After IPO (NASDAQ: IACO) Information Advantage was acquired by Sterling Software in June, 1999

Sr. Product Manager

Damark International, Inc.

* Managed analytic staff responsible for customer database segmentation, predictive modeling, and demographic analysis.
* Lead cross-functional team in the design, implementation and management of a customer lifetime value (LTV) tracking system using advanced activity based costing algorithms. Project yielded significant cost reductions and new profits.
* Responsible for the development and integration of new segmentation models producing over $1 million dollars in increased net income.
* Employed cutting edge customer profitability data mining techniques resulting in identification of new customer segments 250% more profitable than average.

Damark IPO (NASDAQ: DMRK) in 1992

Manager, Marketing Analysis

Specialties: Consumer and member marketing, direct & database marketing, consumer engagement strategies, SaaS, on demand software, product management, e-marketing technologies, web analytics, highly scalable e-commerce applications, user experience, optimization technologies

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