Matt Durante's Linkedin Analytics

Optimizing your demand generation model. Creating content that has real value to your audience More of the RIGHT traffic, more leads, less waste. Making your operations make sense. Smoother flows, more efficiency, less problems. As a pragmatic leader with a track record of coaching businesses in both organic and paid growth, I bring real-world solutions to B2B organizations. I've been able to generate relevant traffic of over 1250% growth in less than 9 months. I've written and ghostwritten content for many high-level executives and established businesses in manufacturing, SaaS, AI, and agencies. In Marketing/Demand Gen: 1. Audit you and your business. 2. Refine your message and audience. 3. Create a content strategy, topic pillars, and schedule. 4. Create a distribution plan (paid and organic). 5. Define measurables for success. On the operations side, my efforts have consistently led to increased efficiency and profitability. I've successfully reduced internal process errors and waste by over 20%. Additionally, I have improved on-time delivery from 75% to over 95% maintained consistently while continuing to scale (over several years from 7 to 18 million. The name of the game is standardizing what you can, clearly defining decision points and measurables, and creating a system that consistently provides alerts as far upstream as possible in your business workflow. I put manufacturing efficiency into marketing, SaaS, and agency ops. 1. Auditing your business processes. 2. Mapping the overview state. 3. Identifying areas for standardization. 4. Creating a plan for implementation (including training) 5. Developing measurables for success in the short and long term. Partner with me for transformative marketing and operational strategies that will propel your organization to new heights.