LTV is a Growth consulting firm operating on the launch or growth of products and services, with a proven track record that ranges from early stage startups to multinationals.
We aim to make Italian (and global) companies "Growth-driven," thereby more aware and capable of understanding data, their users, and experimenting quickly and scalably, unlocking their innovative potential and helping them in a time of uncertainty.

CEO - Head of Growth

Vento

Mentor - Growth

Luiss Business School

Creator (and main teacher) of the didactic program for the Executive Skill Lab in Growth Hacking by Luiss Business School in partnership with LVenture Group spa. First academic Growth Hacking program in Italy.

Teacher, Program Creator - Executive Skill Lab in Growth Hacking

LVenture Group

My role is to manage and lead the Growth and Digital Marketing team for LV8 - The Growth department of LVenture Group SPA. With more than 50 consulences, workshops, corporate training program and +1million/year of adv management, LV8 is cutting-edge growth marketing division in Italy.

LVenture Group is Financial Times FT1000 Europe's fastest growing companies 2019-2022 and the most active Venture Capital fund in Italy and among the top in Europe (CB Insights). 

Results and activities:

- Builded and managed growth team from zero
- Lead Growth consultancy divison for both portfolio an external startup and scaleup (Fitprime, Arduino, Boolean, Easypol, TogetherPrice, Shampora, Teta, and 30+ more)  
- Lead validation programs for companies as P&G, Poste Italiane or BNP Paribas
- Lead Company building program go-to market (dtc white label company from zero) 
- Mentorship in the LUISS Enlabs Acceleration program (Growth and validation)
- Mentorship in many Corporate Acceleration programs (Eni, Grandi Stazioni, etc.)
- Lead Design thinking and other corporate innovation workshop (Mercedes, Fs, P&G, Leonardo etc.)
- Create the Skill Lab in Growth Hacking by LVenture Group & LUISS Business School (first growth hacking academic program in Italy)
- Host and author for Pills for Growth (digital marketing and growth multi sold-out event)

Growth Marketing Manager

My role is to help, lead and improve the growth and digital marketing for some of the most promising post-seed startups of the group.

Executive Digital Marketing & Growth Consultant

Università degli studi Roma TRE

Teacher for the 2019, 2020 and 2021 Digital Marketing Master at Roma Tre University in Rome - Department of Economics. 

Topics: Digital Marketing Strategy, advanced automation techniques and smart data.

Lecturer - Master in Digital Marketing - Department of Economics

Fitprime

Fiprime is the Netflix of fitness. Install the app and enjoy the "all you can fit" subscription model for 3000+ (and counting) gyms and hundreds of fitness activities.

My Goals & results:

Starting from very early stage, i've builded the startup Marketing and Growth strategy and execution as temporary CMO/CGO. In less than 2 years, Fitprime reach Product Market Fit, growing from few to thousands active paid users, and today is the nr.1 fitness wellbeing marketplace in Italy.

Awards:

- Startup Competition Winner - Web Marketing Festival 2018 (double prize: critic an public)
- Special Award Sport - Startupitalia! Open Summit 2018
- Startup Winner - Mashable Social Media Day e Digital Innovation Days 2017

My main activities:

- Build a solid Marketing & Growth plan and strategy in long and short term
- Working on the day by day customer base growth and acquisition
- Improve app marketing, lead generation and automations
- Facebook ads advanced techniques, SEM and Growth hacking
- Test, Test, Test. Fast! (and furious :) )
- Leading ROI oriented app install and clients acquisition campaigns
- Working on product (focus on product metrics and UX)
- Run workshops to define customer journey, design thinking
- B2B campaigns and online acquisition
- Fight against churn. (winning often)

The full story here (case study, italian):
https://medium.com/@matteoaliotta/road-to-product-market-fit-la-mia-esperienza-growth-in-fitprime-ed-il-traguardo-dei-primi-1000-510ee877c12e

CMO - interim

Rose & Mary

Growth Marketing consultant for Rose & Mary.  Healthy food delivery in London and Milan.
I am the responsible for the italian R&M launch in terms of growth, digital marketing strategy and customer acquisition.

Goals (in one year and half):
- From zero to thousands orders per month
- From 1 to 3 satellite kitchens in Milan
- x5 staff growth (cooks, drivers etc.)

Head of Growth - Italy

Digital Yuppies

Digital Yuppies is a community of digital professionals and enthusiasts: Marketers, Creatives, Social Media Managers, Growth Hackers, Developers and Designers. The aim of the event is to connect its members so that they can meet and share experiences and ideas. Rome, Milan, Amsterdam & Leipzig.

Community Influencer & Speaker - Digital Marketing & Facebook Ads

Facebook

Tutor for SocialKamp digital business & marketing courses by Facebook Italia, Skuola.net and Digital Yuppies, at Binario F in Rome.

Tutor

Direttoo

Digital Marketing executive of Direttoo, the italian rising star of restaurant wholesale ordering.
My work:
- Build a solid Digital Marketing plan and strategy in long and short term
- Leading high ROI B2B acquisition
- Working on product  design  
- Create high conversion rate landing pages
- Configure follow-up, sales team conncetion and automation
- Run workshops to define funnels and customer journey

Senior Digital Marketing Consultant

Hello! I'm Matteo Aliotta, co-founder of LTV, a consultancy firm that helps companies unlock their Growth potential. 
I'm also a university lecturer and keynote speaker.

Previously:
- Manager of the growth marketing department in a leading Venture Capital and Accelerator in Italy
- Interim CMO/CGO for several fast-growing startups, helping them reach product-market fit and beyond
- Senior enterprise consultant, developing and validating new digital products
- Tech Agency owner & front end coder
- Internet early adopter and nerd (since the mid-90s)

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