Matteo Cristofaro's Linkedin Analytics

Minimum spend. Maximum impact. As your PPC strategist, I can make sure that the money you’re spending on ads is being spent well, driving more traffic to you at your best possible cost. I’m constantly monitoring changes in ad trends and internal analytics so I can optimize ad spend, and I’m thorough about delivering PPC campaigns to the most relevant and effective networks. I analyze, monitor, review and assess, and I collaborate with my colleagues and clients to ensure the most effective and impactful alignment between paid activity and the overall marketing objectives. It sounds like it’s all about clicks and dollars and business, doesn’t it? As a student of commerce and a new entrepreneur, I’m fascinated by those who believe the phrase “it’s just business.” Because for me, it’s never just business. I come from a line of entrepreneurs, so entrepreneurship is in my blood. But what has been profound for me are the lessons in service, humanity and leadership that I’ve learned and adopted from the business owners who’ve come before me. I’ve found the most effective businesses are those built by people for people, and it’s the philosophy I go by, and what is ensuring the satisfaction of the customers I’m already privileged to have. It’s getting to know you, your vision, your mission, your goals and your passions – and when I truly know those things, I can truly serve you. So no, it’s never just business. It’s about people. It’s about passion. It’s about perseverance. For me, it happens to be about all those things – and Pay Per Click.