TAM Acceleration LLC

Founder

La Growth Machine

Advisor Playground

Clay

Partner & Creator

GERMAN X

Startup Mentor

FasterCapital

- Support entrepreneurs in the decision-making process by listening, reviewing, assessing and advising

-  Helped entrepreneurs with SWOT, business, market and competitor analysis to assess different business opportunities and threats

ResultConsulting

- Market Validation through market, customer analysis, and testing hypothesis through A/B testing

- Supported SMBs in growing abroad into the US, Latin American, Europen, and Asian markets

- Supported entrepreneurs in sustainably scaling their businesses, either growing their teams or upscaling advertising

- Managed over 30 B2B clients, designing their business development strategy and handling them throughout the entire sales and marketing funnel. Lead coaching sessions and periodical business reviews

- Owned the organization of clients’ marketing events, from webinars and offline events to case studies, email marketing, LinkedIn organic and paid social media campaigns

Growth Consultant

Amazon

- Onboarded 41 sellers in Q1 and Q2 against yearly goal of 40 (+2%) and strategically consulted them on Selection products, Out of country sales, PPC Advertising and Amazon Logistics to generate 119.5k € in B2B sales within Amazon Business platform against year-to-date goal of 97.9k € (+23%).

- Owner of weekly reporting tasks to leadership and business stakeholders

- Supported sellers in uploading catalogue on Amazon and added 2726 Gaps against 1867 target (+46%), 2887 Net New Products against goal of 2058 (+40%), 651 Gaps Net New against 570 goal (+14%).

Account Manager

- Owner of Offering Rate (OR%) Project for Amazon.it. Performed Data Analysis, contacts’ Mining, Stakeholders, and Project Management to create a 6-weeks internal process that increased the Site’s OR% by a 5.6% variance

- Managed a team of 24 Associates, leading team meetings and presenting team’s metrics to Leadership

- Lead Coaching sessions and 1to1s with associates as part of Performance Improvement Plans (PIPs) which drove Repeated Adjusted Positive Response Rate (RAP) up by 9.95% and Average Holding Time (AHT) down by 40.57%

Team Manager Intern

VeraVelvet.com

- Created a Shopify Dropshipping Business. Managed Suppliers’ relationships and negotiations. Arranged logistics and customers relations

- Created Sales & Marketing Funnel and boosted advertising via Facebook and Google Ads

Co-Founder

Teleperformance

- Ranked among Top 3 Salespeople (out of 86) within Italian, UK, Portuguese, French, Spanish and Greek markets according to Total Solutions Implemented, CSAT, Pitch Rate and Solutions Actioned Rate

- 4 x Bid Cap Strategy to attain Client’s Growth and Highest Monthly Revenue of the financial year with 279 Sales per campaign in a week, Cost per Result (CPR) dropped by 47% and Return on Advertising Spend (ROAS) up by 273%

- Managed over 97.4k € per month over Facebook Marketing Campaigns, providing Strategic advice to Small and Medium Partners, earning their Trust and Commitment through Preparation, Ownership and Persuasion

Sales and Marketing Expert

Newson International

- Surpassed expected quota by generating 1.6 leads per hour executing at least 200 Cold-Contacts daily

- Process Improvement and Automation tools to enhance Inbound & Outbound Sales which freed 105 minutes daily and boosted Leads Generation by 53% daily rate

Sales and Marketing intern

I'll build your fully engineered Clay business development system so you don't have to, using the "TAM Process" | Ex Amazon

⏩ You're sending emails, linkedIn messages, and making cold calls, right? But you struggle to get meaningful answers from leads and convert them into actual sales? Well, that's what I help with...👇

Challenges I Tackle:
❌ Stagnant and Inconsistent Client Growth
❌ Relying on Outdated and Non-Scalable Manual Techniques
❌ Focusing only on Short-Term and losing Long-Term Conversions
❌ Contacted too Many Leads but not enough Paying Clients
❌ Strategy Misaligned with your Offer and Market

Ways I help B2B Businesses Generate consistent Clients and Increase Revenue:

👉 Tailored Strategy based on your Market and Ideal Customer Profile.
👉 Weekly Database Creation and AI Hyper-Segmentation to accelerate your outreach.
👉 Human copy enhanced with AI personalisation at scale.
👉 Automated Sales and Nurturing systems to close clients in the Short and Long term.
👉 Forecasting and Optimisation decisions based on historical data and KPIs

When it comes to B2B Business Development, I know you want your ideal clients to grasp you and the value of your offer and engage with your message through the channels you've selected. 
And I know you don't want to waste your precious resources on time-consuming prospecting activities.

In order to do that, you need 3 things:
♟️ Strategy
🤖 AI & Automation
🧬 Lead Gen 
So, how do you do it? I'll show you.

✅ I’m proud to have helped B2B businesses from 8-figure to startups grow their business, with million $$$ made and a 97% positive ROI. 

✅ You deserve to be relevant to your clients, grow your audience and prosper using Strategy, AI and Automation. Contact me to find out more.

Send a message and we can discuss how to fix all the important conversion issues for you.
__

Contact me:
mail: matteo.fois@tamacceleration.com
Or message me here on LinkedIn

July 2024 is the first month where I'm going $20k+ (per month)

From $3k per month in February - What brought me here? 👉

As a business started a few months ago

With me as the one and only employee at the moment

You can guess this wasn't easy.

The main things that got me here were:

1️⃣ Focusing on sales in parallel with delivery

I have never prioritized one over the other

As delivery evolved, sales did too

And vice versa

2️⃣ Investing $15k (2024) in education only

Starting when I was earning $0k

Knowledge equals money

Paying for the best resources - the premium ones

Will always pay off

Choose carefully what skills you need - and pay well to get them.

3️⃣ Focusing deeply on client success

Acquisition is important, but retention is even more

After the sale, the goal is to stick to expectations

And to deliver.

All the rest doesn't count.


⏭️ Now, time for the next step is coming fast

And you will hear about that soon.

Some main indicators for what will happen next:

1️⃣ Re-investing wisely in the business

Time to get the right resources to grow.

2️⃣ Choose a direction early on

First, strategy. Where do I want to grow?

Then, implementation.

3️⃣ Focus on operations and building SOPs

I am setting aside a lot of time to work on my internal ops

To make every internal interaction smoother and faster.

Exciting times, and looking forward to what's coming next!


–
I'm Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems
#B2B #BusinessDevelopment #TAMProcess

Matteo Fois

Prospect: "I want to use this tool.. then add this.. then that.."

Me: "OK, wait a second, what's your goal exactly?" 👇

These are 50% of my conversations with prospects

And I understand it

When you open LinkedIn, there are so many new tools

I myself would love trying them all every day.

👉 "But, are we doing product reviews, or are we building the sales engine of your business?" 👈

If I were to recommend a few tools that drive results, I'd go with:

1️⃣ Database building → Ocean.io, Sales Navigator

And eventually, Apollo.io

2️⃣ Email sequencer → Instantly.ai, Smartlead

3️⃣ Personalized Video → Sendspark

4️⃣ Multi-channel campaigns → La Growth Machine, lemlist

5️⃣ Contact Enrichment → Findymail, LeadMagic, FullEnrich

6️⃣ Content generation → Taplio

All of these of course, on top of your Clay account

All these tools need to be orchestrated according to your GTM strategy

Which of those make sense for you?

There is not an evergreen answer.

✅ Choose well and you'll get a system that works

And conversions.

❌ Choose bad, and you'll get high costs, with poor results.


–
#B2B #BusinessDevelopment #TAMProcess

I used to blame the world when things didn’t work out

When the only thing was my lack of focus on one thing 👇

Since 2020, I can enumerate the things I tried to do

With never huge success:

▸ Nutrition-based startup
▸ Dropshipping business
▸ Reselling stuff on Amazon
▸ Selling e-books
▸ Airbnb management
▸ Rental business
▸ Content creator on Instagram
▸ Digital nomads travel business
▸ …

And the list of ideas is wayyyy longer.

But besides the great amount of effort,

(Always did this besides my 9-5 job)

I was not going anywhere.

Progress was slow, and success seemed far

Even if I knew I had the potential to make it.

🌍 Last September, I ended up a 5-month South East Asia digital nomad experience

👇 And coming back to the West, I got it:

Choose one thing you are passionate about

That has monetary return

One thing only

And work on it as if nothing else matters.

What did I like?

🎯 B2B Business Development.

My job at the time was as a B2B Business Development Consultant

So any efforts I placed in the same direction after the 9-5

Went together in the same exact direction

Towards my final goal.

👇 In a few months, I saw compounded results I had not seen in years of efforts

And the TAM Process came to life

As a result of it.

I had many people proposing to me new things to do..

But this time I knew my answer:

❌ “No thanks, I am saying Yes to something else.”

✅ And this is the power of focused efforts in one thing only:

You generate a deep level of knowledge that would be impossible otherwise.

What’s the cost of this?

Saying NO to anything else, that is not that one YES.


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems
#B2B #BusinessDevelopment #TAMProcess

A few months ago’, I launched my 5 step TAM Process

And what I do in it will make you money. But..

It’s not “lead gen” 
It’s not “tech infra” 
It’s not “outbound” 

It’s about the bit afterwards.

Building the sales engine of your business.

Already, over 10+ people have taken it.
(Truly, thank you so much!)

And here’s why I believe this makes the difference:

When you get leads in a consistent way, you feel good about the predictability

Then, you associate that feeling with stability and ease of mind

And that satisfaction always maps to business growth.

You see, often we’re chasing new solutions
But there’s money right under our noses
If we take the time to build it

This 1to1 done for you process goes deep into building the main sales engine of your business.

For instance:

The “TAM Analysis” to draw the plan of action
“The Atlas Infrastructure” for optimal tech stack
How I use your “Magic Proposition” technique to find the message-market fit

If you don’t get replies from prospects

It may well be because you’re missing one of the points above

Don’t desperate, just because you don’t get success asap
There’s a lot you’re leaving on the table if you do

Check more on my LinkedIn profile


–
P.S. I just added a new breakdown to part 4 “Your Magic Proposition and Aries Funnel”.
Send me a DM with “learn more, Mat!” and I will share an overview with you.

#B2B #BusinessDevelopment #TAMProcess

How to create your lookalike database directly with Ocean.io

You need to:

1️⃣ Start with the sourcing lookalike domains
2️⃣ Refine your search based on your criterias
3️⃣ Hit import

You will get a list of in-target companies with:

▸ The similarity score: how similar they are to the original domain you provided?
▸ Sector
▸ Dimension
▸ Description
▸ Name
▸ Domain

From here, you can proceed with waterfall person enrichment:
▸ LinkedIn
▸ Apollo

And you can differentiate the search for different job positions (i.e. Founder vs C-Level)

✅ In the end, write these people to other table 

🎯 Where you can build the outbound sequence.


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems
#B2B #BusinessDevelopment #TAMProcess

How My Client Went from 0 Replies to 18 Positive in 3 Weeks

With a very difficult product to sell in cold outbound 👇

This is the result of A/B testing

And adapting the initial hypothesis to what the market states it wants.

❌ Week 1 of cold email went very badly.

0 positive replies, and all replies were either:

▸ “Do not contact me anymore”
▸ “Spam”
▸ “Not interested”

After this first week, we changed the copy entirely.

✅ Here, we used the technique of leveraging human curiosity.

Think about it:

Human curiosity is a strong leverage.

You will always be more interested when you don’t have all the details about something

Then when you have all the fine details.

Based on this principle,

We modified the copy:

1️⃣ Removed entirely the specific mention of the solution

This is done only afterwards, when the prospect shows their interest to the UVP

2️⃣ Maximum focus on the UVP, relevance point, and credibility

▸ UVP: I.e. This product helps you differentiate in the market from competitors
▸ Relevance Point: This is sold in your geography and sector
▸ Credibility: This product is selling 100s of units on Amazon in your region (true)

3️⃣ Inserting made-up acronyms that differentiate you from competition

"Discover more about the TBYT Programme"

A lot of people replied interested asking what the TBYT Programme was about

And afterwards, you can just mention your lead magnet as part of this special programme.

📌 Of course, in this strategy, the lead management part has a huge role

The client is very proactive in replying to interested people via email

To set the appointment

And right now, they are developing their internal resources

To have someone to call these people as soon as they show interest

As they have recognised the huge potential beyond this activity.

❗️ If your emails are not getting any replies

And your offer is very difficult to sell

Don’t lose motivation and think:

“How can I change the angle in a way to recognise who has this need?”

And once you do, manage that reply, effectively.


–
#B2B #BusinessDevelopment #TAMProcess

How many times have you heard this?

“We can get you more leads”
“We can get you more appointments”
“We can get you replies”

.. as though it’s all that’s needed for success.

But it’s only half of the game.

Unless you have a mechanism in place to manage those leads, it’s just unconverted potential.

And while there are a few exceptions, most B2B entrepreneurs have been sold the lie that bigger numbers = more deals.

It’s wrong. It’s not how it works.

You might get lucky a little more. But it’s not the strategy, is it?

Spend at least the time you use to generate positive replies on managing those leads

To set the appointment, nurture them if needed, and convert them afterwards.

Consider it a red flag when you’re having a lot of positive replies but a short number of meetings

In that case, scaling up numbers means just scaling a conversion problem.

Fix the conversion side first, and scale numbers later.


–
#B2B #BusinessDevelopment #TAMProcess

No one above me in life ever told me to slow down.

While I often received this "recommendation"

from my peers or close ones.

Bear in mind, I am against the concept of 100% productivity all the time.

I think that's unreal and not necessary.

There are other things in life besides work.

👉 But I do not see life as a steady line

I see it as a mix of ups and downs that recurs in circles,

in all areas.

And I think that in those periods where you decide to be 100% in one thing

you have to give all you've got

in whatever that one thing is.

✅ Personally, I feel what I do so much in line with who I am

that when I work, I feel so much in the zone

and I don’t even want a break.

This is because I LOVE what I do

and it gives me a sense of purpose.

🎯 To me, the real goal is not to work less

or to have the right "work-life balance".

👆🏻But it’s to have a purpose

and have the freedom to decide

when to push more in one area or in another one.


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered clay-based B2B business development systems
#B2B #BusinessDevelopment #TAMProcess

Short emails are not always the solution.

Even if scrolling through LinkedIn, they seem like the one and only possibility

✅ Sometimes I have seen long emails perform really well

Way more than I could have expected.

❌ Some other times, I saw them perform as expected: really poor.

The point is that there is no evergreen solution.

👉 Choosing the copy and structure of your email depends on a few elements:

1️⃣ Ideal Customer Profile.

How many cold outbound emails does this person receive on average per day?

▸ If a lot (i.e., SaaS), better short.
▸ If not (i.e., Traditional), more contextual is okay.

2️⃣Sector:

Is this sector technology savvy, or not?

▸ If yes, shorter is better.
▸ If not, they could appreciate a longer email, where you maybe present yourself.

3️⃣ Offer:

How differentiated is my offer?

It’s important to focus on the outcome the customer gets.

But the question is:

Will the same outcome be offered by indirect competitors in my industry?

If the answer is yes, and you have a differentiated offer

It’s not a bad idea to tell more about how you differentiate from other similar solutions.

👉 Generally speaking, shorter is better.

Because cold outbound is increasing in number

And always more people are bombarded with a ton of emails every day.

🎯 But, the point is, that is not ALWAYS true.

According to your target, industry, and offer

A longer, more contextual copy can be your solution

To book meetings

With quality prospects.


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems
#B2B #BusinessDevelopment #TAMProcess

1st week, testing 4 different angles of 1 unique UVP

This is the importance of testing different angles of your UVP early on in the process.

It allows you to focus your future efforts

And more expensive personalized campaigns

On what your ICP is looking for.

👉 When starting a campaign, if you do not have message-market fit yet,

What’s important to do is to:

▸ Deeply analyze your UVP

▸ Find 4 to 10 different angles of it

Each single UVP can have different angles
And micro-offers attached to it

What’s the one that resonates most with the target audience?

▸ Create a basic copy

Very basic, not much personalized

▸ Keep all the variables consistent, and change the UVP declination only

After a few days, you will see what declination is most relevant to the target audience

Even if the statistical measure is not yet that relevant in this case,

You can start seeing how test C is getting the most out of it.

🎯 Next step is to get the winning UVP

And personalize the message even more

In order to increase conversions.

As you can see, personalization and expensive campaigns come afterwards

As an improvement step

And not before getting the basics right

Which is always step 1.


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems,
#B2B #BusinessDevelopment #TAMProcess

In the last weeks, bounce rates have gone up so much.

Even with all the best practices in place

❌ Perfectly healthy Google and Outlook inboxes have been recording 5% to 21% bounce rates across campaigns.

This is not a surprise.

Since February, Google and Outlook have changed a lot the rules of the game

And they are continuing to tighten the rules even more.

Liked it or not, this is the current situation.

You can do everything right, but that could not be enough.

🤔 So what is the solution to this?

It’s not universal.

🎯 Personally, I want my clients in the TAM Process to have optimal deliverability

In order for them to achieve optimal results.

✅ The solution I have been implementing for my clients

Has been to rely on premium private servers

Monitored 24/7, acted upon as soon as any problem arises

And mostly, optimized for optimal performance.

Not a coincidence that the bounce rates with the premium private servers were close to the usual 0% to 2%

While the Google and Outlook domains were between 5% to 17%.

❌ Access to email today is so much democratized

That is too democratized.

👉 If you want premium performance, you need premium

If you are ok with average performance, you’re ok with average

But don’t complain later if reply rates are low..

It’s been your choice.


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems,
#B2B #BusinessDevelopment #TAMProcess

11 Ways Not to Burn Your TAM with the Wrong Message

My favorite is number #9. But what’s yours?

1. Focus on finding message-market fit first. 
2. Avoid too many follow-ups - 2 are enough.
3. Choose the best channel for your target audience.
4. Study your ICP well before launching the campaign.
5. Don’t contact the same person in a short period of time.
6. If a copy is not getting replies, don’t wait too long to kill it.
7. Avoid big mistakes that people can remember - be careful with AI.
8. Retarget a prospect in a cold email campaign after no less than 3 months.
9. Choose your words wisely and according to the channel - i.e., LinkedIn is more relational than email.
10. Choose wisely between ABM or volume game - it depends on the size of your TAM and business goals.
11. Be careful to avoid using LinkedIn in the wrong way - if used badly, people will always have a bad impression of you. 


–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems,
#B2B #BusinessDevelopment #TAMProcess

“Matteo, what do you think is the main reason some campaigns succeed while others don’t?"

Let's get real: most people don't want another generic email in their inbox.

Among the many elements

The 3 things to mostly keep in mind are:

➡️ Relevance: Building your database is the 1st and most important thing.

Build your database to have an in-target audience

And filter in size and precision according to your GTM strategy

You can use tools like Clay or Persana AI to do this

And databases like Ocean.io, Sales Navigator, or Apollo.io

➡️ Provide Value

In your cold email, provide your UVP in a synthetic way

Educate them on what problem you solve

And what is your solution as well as case studies

And share more of this in your content strategy.

➡️ Multi-Touch Campaigns

The more structured the campaign, the better

Mostly in competitive sectors, where your UVP is undifferentiated

Raising curiosity and personalized multi-channel campaigns can yield more results

Than with one touchpoint only.

What else would you add to the list?

–
I’m Matteo Fois

Click my name + follow + 🔔

I build fully-engineered Clay-based B2B Business Development Systems
#B2B #BusinessDevelopment #TAMProcess

There is one thing that a great B2B business development system does

And it’s not lead gen ❌

It’s taking care of conversions ✅

You know, imagine you get 30 positive replies in 2 weeks.

Impressive, right?

Now, imagine that of those 30 positive replies, you convert 0 prospects.

Not as impressive, correct?

❌ What a fully-engineered system does is not providing you with the lead (only)

✅ But it’s making sure your SDRs convert them effectively.

Imagine:

1️⃣ RevOp qualifies your ideal customer and target market.

2️⃣ RevOp sends personalized emails to each target customer.

👉 Now, here is where a lead gen system would stop.

👉 But my 1to1 clients in the TAM Process know

With a B2B fully-engineered system, you go on:

3️⃣ Every prospect that replies interested to the email, gets sent to the dialer.

Here your SDR will schedule the meeting ASAP

When the prospect is at its warmest moment.

4️⃣ Every prospect that replies interested, gets sent to your CRM.

Here they will receive 1-2 automated emails per week, to stay top of mind

And convert them in the long-run.

5️⃣ Every prospect that is Out Of Office, gets sent to another subsequence

You want to contact them with other wordings.

6️⃣ Every prospect that replies not interested, gets saved in a special list

To avoid contacting them again in the future.

7️⃣ Out of all prospects that do not reply:

▸ Prospect with 500+ connections → contact them on LinkedIn

▸The others → retarget them in 3 months

When conditions at the target company may be different.


In all this process, the ball to ensure conversions passes to your SDRs.

And here effective SOPs complete the masterpiece.


❗️ Now that you understand the differences

Between lead gen and a fully-engineered system

It’s all on you.

If you’re looking for lead gen commission-based, go on.

But then don’t complain if you’re paying for a lot of meetings

That do not convert.

You made that choice.


–
#B2B #BusinessDevelopment #TAMProcess

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