Fueston & Associates

Small B2B-only Content Marketing and PR agency. 
Associates are remote workers from previous agency, and together with cooperation with specialty agencies around the country provide Fueston & Associates with a greater depth than most boutique-size agencies. Deep understanding of construction, underground construction, mining and drilling provide instant basic expertise for clients in those fields. Writing (AP Standard), editing and general content excellence are the bedrock of the business. And don't forget our trade media relations expertise.

Principal

Ellenbecker Communications

2/2011 – 4/2021, Ellenbecker Communications, (Ellcom), Round Lake, MN
(Boutique PR/marketing agency with a global presence catering to equipment manufacturing clients in mining, construction and oil and gas industries)
Account Manager/New Business Development Manager/Staff Writer
Account management duties focused on client retention and growing of existing contracts, as well as creating fully realized PR, marketing and advertising programs for large and small clients.
Worked in tandem with senior writer and managing editor to source stories and write product sections for a variety of client “in-house” print magazines, including international magazines, indistinguishable from trade press. Agency used AP Standard as in-house style.
Social media writing for Instagram, Facebook, Twitter and LinkedIn, as well as corporate thought pieces over names of top executives.
As staff writer, wrote press releases and full-length articles for national and international trade and corporate magazines, speeches and video scripts and direct client videos.
Developed and maintained relationships with editors in construction, underground construction, mining and oil and gas magazines.
Responsible for developing new business. Successfully created innovative new business acquirement program.
Served as primary author of the agency's thought leadership and self-promotional blog posts and e-newsletters.

Account Manager/New Business Development Manager/Staff Writer

MCWM

Self-employed. 
Key takeaway: Converting a hobby business to a full-time operation is a project best pursued during times other than Recessions identified with the modifier "Great."

Owner

Zetron

Functioned as Senior Systems Sales manager, including following initial lead through post-sale activities, for large-scale, complex systems. Developed Federal Sales department program from ground up. Traveled frequently to conduct sales calls on key technical influences or decision makers within Federal agencies.

Federal Sales Manager

Orbacom

Administered sales across 12-state region, directing network of 14 Manufacturers’ Representatives throughout 5 firms who managed approximately 50-60 dealers/resellers within their areas. Sold mission-critical multi-system radio consoles and E-911 telephony products to departments throughout public safety, federal, utilities, transportation, and other various business/industrial segments. Attended state, regional, and national industry expos.

Regional Manager

Tel-Control, Inc.

Headed sales across 10-state region through resellers and service providers. Sold E-911 emergency dispatch telecommunications and software products via distributors to public safety entities. Identified new resellers within under-represented territory.

Regional Sales Manager

Results-driven, tenacious, and innovative sales and marketing leader commanding more than 20 years of experience driving technical sales to business and government clients.

Specialties: Press and Media Relations - Business Development – New Vertical Market Development - Sales & Marketing Management – Writing for Trade Press - Consultative Sales - Copywriting

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