Xebia

As the Head of Marketing at Xebia for the Americas, a 20+ year-old fast-growing company with ambitious objectives, I lead a team of experienced marketing professionals and directly report to and advise the Chief Marketing Officer. My role is crucial in forging partnerships, cultivating a favorable sales environment, focusing on account-based marketing, and customizing content delivery for our dynamic market. Working alongside the Centers of Excellence and Global Service Line Leaders, I emphasize memorable content and campaign conversations, building a culture with a growth mindset, and executing events that aim to inform and nurture relationships. This approach ensures our alignment with Xebia's broad objectives and drives targeted engagement with key accounts across the Americas.

Head of Marketing, Americas

Persistent Systems

Responsible for building and leading a team that develops and executes the global marketing strategy across the Software & Hi-Tech, Telecom & Media, and Private Equity industry verticals. Also lead marketing strategy, team, and execution of horizontal areas such as Persistent Product and 

• Global single point of contact or sales/GTM leadership
• Design and implement marketing awareness and lead generation programs including Digital campaigns and account-based marketing
• Manage and lead a global team
• Support strategic RFPs and implement pursuit marketing campaigns
• Co-develop partner marketing efforts across the partner ecosystem
• Work with internal stakeholders to develop compelling thought leadership assets including Sales, Delivery, and Pre-sales
• Develop strategies to execute outbound communications, web, social media, events participation, and content strategy
• Collaborate with business leadership and analyst relations to support ongoing influencer interactions and positioning

Key accomplishments:
• Fastest organically growing Indian IT Services brand since 2020 (BrandFinance)
• 3rd fastest-growing Indian brand overall (BrandFinance)
• 48.5% revenue growth in Hi-Tech/Software in FY23
• Execution of strong ABM strategy (ITSMA ABM Excellence Award, 2022)

Associate Vice President, Marketing

I lead a team of All-Star, collaborative, articulate, data-driven professionals that are some of the most powerful storytellers in the business. Together, we manage a portfolio of ~$8 billion that covers Banking, Capital Markets, Wealth, and Retirement.  At FIS, we work with 95% of the world's leading banks. We support one-million merchants around the globe. We manage over half of the World's overall wealth and process $10 trillion annually (that's twice as much as our top three competitors-combined). 

Our team accomplishes our goals through: 
An industry-leading and developed Marketing Commercialization approach. We launch products and solutions. We drive the naming process. We determine and create the foundational content. We work with our vertical (industry) teams to build solution content for Demand Generation and cross-sell. We narrate compelling stories that bring simplicity to the complex making it relevant to all with an ear. 

Customer Research and Insights: Partner with product owners to conduct qualitative and quantitative research that ensures FIS maintains its authoritative and cutting-edge posture on global financial innovation. 

Analyst Relations: Position FIS as the top innovative Fintech solutions provider with global analyst firms. Provide ongoing roadmap updates, launch previews, and test messaging. 

Competitive and Market Analysis: Monitor and understand the competition, market trends, customer requirements, usage, and buying behavior. Our team was proudly ahead of the pandemic circumstances to provide real solutions to unburden our clients that needed to address the many challenges facing the world and the way it paid and banked. We are also searching for opportunities of mergers and acquisitions, partnerships, and opportunities to share voice of market trends that are shaping the globe.

Drive thought leadership and positioning in areas such as embedded finance, Crypto, fraud & security, core banking, and digital banking.

Director of Global Solution Marketing

First, I am proud of my accelerated production and being a change agent in the midst of the pandemic. I began developing pandemic plans in January of 2020. That was before most of the world knew it mattered. 

In this role, I act as head of marketing of Strategic Futures to solutions identified by the FIS Corporate Growth Organization (CGO) with launches of new solutions that provide revenues to the ENTIRE FIS organization. The world was built in siloes but it's now moving horizontally. For that reason, Strategic plans encompass the complete lifecycle of the solution from buying to adoption and loyalty.  I am a practical futurist. I watch what is coming while keeping the machine running better than it ran before. This is marketing innovation. 

Using complex performance metrics and benchmarks, I build the measurement, communicate the effectiveness of marketing plans, and share findings with management and stakeholders. I ensure complex marketing content is accurate, relevant, innovative, and consistent in terms of style, quality tone of voice, and which optimizes market awareness of FIS's products and services. My approach is most often digital-first but always customer-focused. 

Key Accomplishments:
• Launch of Modern Banking Platform and ClearEdge. Also active with FIS Ethos + more to be named. 
• Strategize, Plan and lead the launch of new, innovative, corporate growth solutions affecting revenue in the many millions
• Improved typical 10-week campaign planning process to four days at the start of the 2020 pandemic
•  Effective go-to-market strategies working across cross-functional teams within marketing, sales, and the business
• Conducted regular executive-level presentations and updates
• Pivoted to virtual event strategies that increased YoY leads
• Unified internal communications for visibility into marketing programs and accomplishments
• Through gap analysis created a new measurable channel targeted to the community banking market

Strategic Futures & Marketing Strategy Leader

Finastra

I led core banking and cloud marketing for Finastra as we rebranded through a merger and acquisition from D+H to Finastra.  I was responsible for full end-to-end strategy, execution, and product management for leading revenue solutions. I identified and secured sales opportunities by creating campaigns, both digital and physical. Coordinated with sales teams, formulated marketing sales enablement content, wrote foundational content and messaging, digital marketing content, and white papers.

Key Accomplishments:
• Co-developed go-to-market strategy with senior leadership and stakeholders and gained buy-in and insight from internal leaders.
• Conducted marketing campaigns and promotions following sales and marketing objectives.
• Envisioned and executed marketing strategies and traditional marketing and advertising channels.
• Co-developed marketing planning and development for $2.1 billion merger with D+H and Misys

Product Marketing Leader

RSM US LLP

I managed a high-achieving team.  I steered overall sales, marketing, and business development activities.  Planned and orchestrated seasonal and ongoing campaigns to enhance brand image.

Key Accomplishments:
• Secured new clients by optimizing the budget allocation and improving conversion across multiple channels.
• Delivered proactive assistance to 45+ partners in a global, matrix organization, as a trusted advisor.
• Restructured strategic and tactical plans and assimilated with marketing programs across healthcare, technology, global markets, cybersecurity, insurance, consumer/industrial products, and agribusiness.
• Co-developed marketing planning for two major brand transformations

Marketing Director

Xpressdocs.com

•	Developed and executed multi-channel (traditional/Social Media) marketing strategy based on customer insights and trend to drive brand awareness and revenue growth.
•	Co-managed national field sales team and inside sales team; achieved 100% client retention.
•	Prepared and managed brand and advertising budgets and successfully launched campaigns under budget.
•	Provided forecasting and planning for Vice President of Sales, EVP, and CEO for review by the board of directors.
KEY ACCOMPLISHMENTS
•	Formed strategic partnerships with marketing leaders of over 50 new organizations and brands.
•	Exceeded development goals of more than $1.5MM each year.
•	Increased brand awareness by presenting at 20+ industry shows each year.
•	Authored a bestselling real estate industry book leading to increased C-level relationships.

National Director of Business Development

Coldwell Banker Residential Brokerage

•	Successfully planned, executed and managed marketing Program, in order to significantly increase sales of residential communities.
•	Built go-to-market plans with brokers throughout Maine, New Hampshire, and Massachusetts.
•	Led ideation sessions to facilitate marketing planning in ensuring the most cutting-edge and competitive marketing and branding strategies both internally and externally.
•	Analyzed customer insights along with sales and marketing metrics to make strategic decisions. Created dashboards for decision-support.

Corporate Field Marketing Manager

American Red Cross

Corporate Marketing Associate

University of West Florida

Executed marketing initiatives based on marketing plan including advertising, public relations and event planning.

Information Specialist

Walt Disney World

Advanced Marketing Internship

With over 20 years of marketing leadership experience, Matt Gosselin helps $1B+ tech organizations grow and innovate in the digital era. He is the Head of Marketing, Americas at Xebia, a global digital transformation consultancy that delivers better software, faster and smarter, to clients across various industries.

Matt is a master storyteller and writer, as well as an award-winning marketer and innovator. He has published three children's books plus has written one marketing book, and multiple articles focused on marketing, communication, and leadership topics. He has received prestigious awards such as the McGladrey's Innovative Marketer of the Year Award and the MarCom Platinum Award. He excels at solving complex marketing challenges and designing transformative marketing campaigns that leverage innovation, personalization, and automation. He has a digital-first but relational approach that puts the customer at the heart of everything he does. He is passionate about building and nurturing high-performing teams, leading with heart, fostering long-term professional relationships, and creating a culture of collaboration and transparency. His mission is to help organizations and individuals unlock their full potential and create value through marketing.

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