Matthew Balch's Linkedin Analytics

My mission is to help app developers and publishers optimise their app store presence and enhance their user acquisition activities. Since 2016, I have been running my own freelance App Store Optimisation (ASO) consultancy, helping clients across various sectors scale their app marketing activities. I have worked with leading brands such as Budge Studios, Nickelodeon, Monzo, M&S, Trainline, Lingokids and Text Now (to name a few), delivering multi-lingual, multi-territory ASO solutions that drive organic installs and conversions. With a background in media, sales and marketing, I have developed a unique skill set that combines creative copy writing, design and CRO to help brands develop effective app store experiences that resonate with global audiences.