Matthew L. Cohen's Linkedin Analytics

Experiential and Event Marketing Industry Creative with a track record of 12+ years producing events, strategic partnerships, influencer marketing campaigns, product launches, and immersive brand experiences. Solutions oriented, flexible, and diverse in capabilities to further brand connection through convention style experiences to fully strategic event marketing campaigns. As the VP of Experiential Production at Momentum Worldwide, I lead the XP operations across the William Grant & Sons alcoholic beverage portfolio, overseeing all sponsorship activation, trade marketing programs, and brand launch events. I value collaboration, innovation, and diversity, and strive to deliver high-quality results that exceed client expectations and drive business growth. Prior to joining Momentum Worldwide, I was the VP of Experiential at Cogent World, where I managed accounts in beverage, spirits, CPG, and retail industry throughout North America. I specialized in leveraging influencer marketing, digital content, and social strategy to amplify brand objectives and generate measurable outcomes. I also served as the Senior Director of Experiential and Influencer Strategy at Cogent Entertainment Marketing, where I produced experiential branded entertainment, established strategic partnerships, and built long-term customer relationships. Some of the skills that I developed and utilized in these roles include new business development, global events, and data capture.