Matthew Smith's Linkedin Analytics

I am a senior leader in IQVIA's Consulting business, with over 20 years of experience in helping businesses to design and build their commercial operating models in response to changing customer preferences and advances in digital channels and technologies. My mission is to enable biopharma clients to put customers at the heart of their operations to create and capture more value. My core competencies include customer experience design, customer segmentation and persona development, customer journey mapping and value proposition development, data strategy and acquisition, design thinking, and digital channel and content strategy optimization. I have worked across a variety of sectors, including Life Sciences and Healthcare, Financial Services, and Consumer Goods, and have led diverse teams across multiple countries and cultures. I am a frequent speaker and panelist on customer experience and omnichannel engagement at conferences like Reuters Events, Digital Pharma East, and Pharma Marketing Forum amongst others.