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I read #books, drink #coffee, ride #bikes and make up #marketing. I'm the Head of Creative Strategy at @Earnest. I know it sounds like a made up job. It is a made up job. All jobs are made up. I'm like a labradoodle. Only instead of being part gun dog and part snooty poodle, I'm 50% creative director and 50% strategy director. I like my job. I also like running in fields and eating things I find on the floor, like an actual labradoodle. What it means is that I spend most of my day helping the fine people at Earnest translate client needs/wants/issues into creative solutions via strategic thinking. I think the world is weird and getting weirder. I think strategy needs to rise to meet the weirdness and I think creative needs to roll around in it. Weird is good. Weird is what sets us apart from boring. I do brand building. I do campaigns. I do strategy. I do creative. I do weird. London & NYC.
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