Homestead Studio

Director of Copy

Lead Copywriter and Content Strategist

- Written over 3K+ eCommerce emails (to date) to help brands regularly drive over 20% of monthly revenue from email+SMS
- Created email strategies and copy for over 20 agency clients in the DTC and eCommerce space
- Researches industry trends and ideas to continuously improve email strategies and performance
- Evaluates account performance and makes necessary copy adjustments to improve ROI
- Developed and improved copy processes internally for the agency and externally for improving efficiencies with clients
- Leads internal Copy Team Learning Club to help develop skills and knowledge of the agency's copywriting team

Email Copywriter and Content Strategist

Copywriter Creative, LLC

Offering email marketing strategy and automation services to eCommerce clients and online brands. Services include:

- Email marketing audits
- Email marketing strategy
- Email marketing automation/flows
- Email Copywriting
- Email Consulting + Email Marketing Retainers

Email Marketer, Strategist, and Copywriter

First Baptist Church of Decatur

Helped the organization leverage multiple digital channels (email, social, website) to connect with their audience, build authority and trust, and increase its impact in the local community.

Digital Marketing Manager/Consultant

Led all marketing and communications strategies at FBCD both online and in print.

Some of the things I accomplished in my time here:
- supervised and rolled out a rebranding of FBCD with a new logo, brand colors, and font kit, working to integrate it in church communications throughout the year; 
- overhauled our email client system (Mailchimp) by purging out old contents, subscribers, and creating a new look/feel in email campaigns, increasing our open rates and click-thru-rates along the way (20% above industry std.);
- created new templates for communications publications and migrated materials to Adobe Creative Suite so items can be produced more professionally;
- implemented a beta communications ticketing system (with church staff) to increase efficiency in managing requests from ministry teams and church departments;
- developed a tier-based communications system to more effectively steward energies on projects/events;
- worked with Finance and Administrative Manager to make FBCD’s database and operations GDPR (General Data Protection Regulations) compliant as well as update the privacy policy to include social and web data
- presently serving as point-person for FBCD’s partnership with Georgia Interfaith Power and Light (GIPL) to lead the community in better creation care practices and becoming better stewards of our financial and environmental resources
- served as a mentor for local graduate students seeking to learn more about their strengths, weaknesses, and how they might transform the local church and non-profit sector

Communications Director and Copywriter

Pastoral Resident for Young Adults

Batdorf & Bronson Coffee Roasters / Dancing Goats Coffee Bars

After five months of working with Batdorf & Bronson Coffee Roasters, I was promoted from a part-time position in the Production Department to a full-time position as one of the three Coffee Roasters for their roasting facility in the Southeast.

I maintained these responsibilities:

• Roast coffees in accordance with the company’s high standards, development profile and quality
parameters
• Assist in coordinating and prioritizing order of roasting to meet daily customer needs
• Taste and evaluate roasted coffees with roasting team to ensure quality and consistency
• Assist Roasting Supervisor with maintenance of roasting and related machinery (Probat G60)
• Assist with receiving green coffees and monitoring inventory via GP and Excel
• Organize and facilitate coffee educational opportunities, including tours, coffee cuppings, coffee tastings, and workshops for both staff and public

Coffee Roaster

Trinity Effect

These guys were a great micro-finance organization that did work with hopeful entrepreneurs in Liberia. 

I developed and maintained the social media strategy in order to expand Trinity Effect's message into the rapidly growing micro-finance market, composed content for the website, blog, emails, and newsletters directed toward their target audience.

It was a fantastic opportunity to learn more about micro-finance and it enabled me to refine my ability to  hone my writing voice for a more professional non-profit market.

Communications and Content Manager

Response Mine Interactive

This internship thrusted me into the heart of a profit-driven company! Undeniably, an eye-opening experience for me. These are all the things I did in that short amount of time:

• Built on an understanding of search engines and their spiders work by conducting research and reporting key developments and news
• Managed copywriting integration with respective clients
• Researched, identified, and established 'link partners'
• Keyword researched using online tools
• Categorized, organized, and refined keyword lists
• Audited websites/pages for content and technical SEO issues
• Developed link-building strategies
• Researched, identified, and established industry articles and trends
• Maintained overall Social Media implementation. Collaborated on strategy with team.
• Met with brand team on a weekly basis and maintained brand cohesion
• Actively maintained RMI’s Facebook and Twitter accounts by posting industry news
• Consistently worked to improve online following and increased RMI’s social presence
• Stayed up to date with the most current social media trends
• Explored new areas of social media to engage with

Social Media and SEO Associate (Internship)

Adventures In Missions

• Created and implemented innovative sales solutions that produced committed participants
• Managed sales email accounts and online contacts database in BaseCamp
• Collaborated across departments to communicate and establish sales objectives 
• Assisted in training oncoming staff in lead-generation and sales management

World Race New Participant Support Specialist

• Developed new and existing creative marketing strategies to generate solid sales leads and gain better return on investment
• Crafted copy for print media, web, online ad campaigns, email, and internal communications
• Performed market research to better understand the target audience for multiple programs within the organization
• Implemented new marketing strategies and then monitored and evaluated the performance of multiple campaigns

Marketing Coordinator and Copywriter

Want to leverage email to attract customers who get excited about you, your brand, and what you offer?

With 15+ years of experience in marketing/communications with agencies, DTC brands, nonprofits, and cause-based organizations (and Blockbuster 🎬), I've taken what I learned about connecting meaningfully with people and spurring them to action to help brands identify and market the things that connect them with their target audience.

🚀  When you combine human-centered, data-driven and value-based email strategies with effective copy, your business will be unstoppable! 🚀 

💻 CURRENT SERVICES OFFERED: 

- Email Consulting
- Copy Editing
- Copy Coaching

👋🏼 READY TO CONNECT?

Shoot me a DM or email to get our conversation started (matt@copywritercreative.com)

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