Chapters Creative

I help brands find their purpose and message through storytelling.

What's storytelling? 

It's building brand messaging through empathetic copywriting and UX strategy for websites that helps audiences live better lives.

Founder // Brand Strategist // Copywriter

Super Top Secret

Working alongside Super Top Secret creating client brand messaging!

Freelance Senior Copywriter

The Spacestation

I was the sole Copywriter for The Spacestation and all of its sister companies. I collaborated with designers and managers to create marketing materials, like websites, pitch decks, social media posts, and more. I also developed brand stories for all companies using the Storybrand framework.

- Created the copy and brand story for The Spacestation Investments website
- Built the UX structure of the Spacestation Animation website 
- Completed 10+ StoryBrand frameworks for Spacestation’s companies
- Completed outline and copy for the Spacestation Integrations' capabilities deck

Copywriter

UntilGone.com

Senior Copywriting and Merchandising Manager

Asurion

I was a strategist and writer for Asurion’s in-house agency. I produced award-winning videos, brochures, training, and other high-level concepts for internal and external clients.

- Created video content and website for Be EPIC, an internal inclusion campaign generating over 300 pledge sign-ups
- Successfully wrote and produced award-winning long-form training videos for Sprint and Asurion's "Home+" product
- Created digital and printed marketing and training collateral for Verizon, ATT, Staples, and Sprint's protection plans
- Wrote and produced successful RFP videos for potential clients

Innovatis Group

I served as a content strategist and content producer for tech user group clients (Dell, Avaya). I managed multiple CMS systems to manage client websites and managed social media strategy and ad spend.

- Executed and managed paid social media campaigns
- Developed and executed written, video, and audio content strategies for clients
- Created decks to pitch digital marketing and content strategies to internal and external clients
- Successfully launched a podcast series with over 400 downloads in the first month
- Managed client communications teams and increased client KPIs with targeted and organic content
- Increased VMUG social media engagement by over 70% through persona-led content strategies
- Created the strategy for the VMUG Professional Development podcast through persona-led content strategies
- Created and maintained content strategy for IAUG Insider blog using Google Analytics and SEO research, generating $30,000+ through sponsorships
- Conducted UX interviews, wrote copy, built wireframes alongside UX designers and developer to build VMUG.com
- Maintained and strategized VMUG.com using Google Analytics and personas

Notable clients:
VMUG
IAUG

Content Strategist

ExpertVoice

I served as a Telly-award winning content strategist and creator for ExpertVoice Studios. I created, pitched, and executed UX content strategies leveraging proprietary data and user insights from the ExpertVoice platform to create effective digital brand stories and e-learning experiences.

Notable clients: Cliff Bar, Wrangler, Breville, Diamondback Bikes

- Increased Reynolds Wheels’ NPS score through custom content strategies and content
- Strategized and wrote UX content web flows on 100+ brand sites alongside UX designers and art directors
- Generated over $4.7 million for Diamondback Bikes in product sales through authentic branded content

Digital Storyteller / Content Strategist

Salt Lake City Weekly

I conducted interviews and wrote features of music touring acts using journalism and soft people skills to get the best story possible.

Freelance Feature Writer

Overstock.com

Wrote product descriptions for products and managed team productivity reports by request of Copy Lead and Copy Manager.

- Lead jewelry category’s content creation and mentored category writers 
- Researched marketing and design behaviors of Chinese and European online retail stores for the International team, managers, and senior executives for Overstock’s Chinese retail product launch partnership with JD.com
- Wrote 50+ product descriptions daily in Overstock’s proprietary CMS using tested SEO terms and strategies
- Created 60 unique pieces of copy for SKUs daily

OrangeSoda

- Wrote 10 SEO articles a week
- Conducted key research to write at an expert level for my subjects

SEO Writer

I'm a brand strategist and copywriter who helps first-time founders create undeniable homepages, content, and branding.

I build these with purposeful brand strategies, clear messaging, and striking brand identities alongside up-and-coming and award-winning designers and developers with time-tested storytelling frameworks.

I have 10 years of experience: 

– Creating brand messaging and award-winning (Telly, GDUSA) campaigns
– Building engaging and lead-building websites with UX writing
- Helping founders build meaningful messaging
– Cultivating customer affinity through original content
– Creating and implementing brand content strategies (video, blogs, podcasts, websites, social media, and more)

Notable brands I've worked with: 
Sprint // Clif Bar // Wrangler // Yeti // Asurion (GDUSA winner) // Anova (Telly winner) // Megafood (Telly winner) // Diamondback Bikes // Breville // Guitar Center // D'Addario // Stance // Zuke's // Helly Hansen // Klymit // Smartwool // Native // Costa // Klipsch // Rhone // Altra // Wolverine // Hoka // Canidae // Easton Archery // Sunglass Hut

If entrepreneurship isn’t in your DNA, it’s time to go to the the proverbial gym to strengthen those muscles.

Because like Nicole Ayres says, the fact you got laid off isn’t your fault. You didn’t fail. The system failed you.

The question is: Do you know your story while you’re in the wilderness?

Let me help you Reclaim Your Narrative. DM me to see how I can help you.

📖Matthew Nanes

Narrative-First Brand Workshops for Radical Solopreneurs // 2x Award-Winning Brand Copywriter // 100+ Brand Experiences // RECLAIM YOUR NARRATIVE

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