Matt Cotton

Rooted Food Sales

Helping innovative and best-in-class brands grow their Foodservice business.

Founder and CEO

Atlantic Sea Farms

Strategic Advisor

Rodeo CPG

Launched and grew Rodeo’s Foodservice division

Director of Foodservice

Veggie Fries

•    Created new distribution with Sysco, US Foods, PFG, Reinhart and other regional distributors in the first 6 months
•    Launched and managed 4 new regional brokers in first 6 months
•    Created a partnership with Foodbuy/Compass  
•    Led Farmwise sales into College and University, Business and Industry, Healthcare and Concessions 
•    A small sample of accounts include Gillette Stadium, Fenway Park, U Maryland, URI, Harvard, LinkedIn and Kaiser Permanente

Director of Foodservice Sales

Plenus Group, Inc.

•	Created 7 new points of distribution in first 18 months
•	Established and launched four new accounts that brought in $1,000,000+ annually in sales
•	Successfully brought company into the College and University category, gaining over 15 new accounts including University of Maryland, MIT and BU
•       Launched, managed, two brokerages in New England and upstate New York

Good Tastes, Public Benefit Company

•	Grew Food Service sales from $0 to 15+ major distributors, 100+ operators, $250,000 gross sales in first 6 months
•	Brought 7 new SKUs to market across c-store, campus, restaurant, concession, grocery, B&I, HC
•	Launched, managed 4 brokerages, 45+ broker reps  across 10 states 
•	Managed company’s presence at distributor food shows, district meetings & general sales meetings; Good Tastes’ lead representative at all shows/meetings

National Sales Director

Vitamix

• Researched new opportunities; created and managed Vitamix’s market share in over 100 new venues.
• Sold over 1550 units in 2013 with gross sales of $650,000.
• Ranked first in sales for Northeast region in 2013 and second in 2010, 2011 and 2012 and was awarded MVP in 2010, placed first in quality sales in 2010
• Chosen Sales Representative for Whole Foods kickoff trial event after just six months with the company resulting in selling over 40 units in five days; sparking the now very successful partnership with Whole Foods
• Helped manage, maintain and grow the Massachusetts Whole Foods account from the onset of partnership

Sales Representative

After 6+ years of being a “pitch man” for Vitamix (microphone and all), I shifted to the Foodservice industry in 2014. I built robust Foodservice businesses from scratch at two emerging brands (both within a year). I then spent three years with a 60 million-dollar food company, which offered me a totally different vantage point on the industry. 
 
In March 2020, I combined all of my experience and started my own brokerage that is focused on “better for you” brands, Rooted Food Sales. I am beyond grateful to get to work with people I love and help incredible brands grow their business in the Foodservice world!

Taplio

Matt Cotton's Linkedin Analytics

What is Matt talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Matt Cotton's Linkedin Analytics

What is Matt talking about?

Want to drive more opportunities from LinkedIn?

Matt Cotton's Linkedin Analytics