Matthew Duncan's Linkedin Analytics

Just as there are multiple ways to interpret the #FTW in my headline, (I choose 'for the win'), there are multiple ways to win a bicycle race and succeed with digital engagement. The key is to not just focus on the final results but rather to build a strong foundation that continues to provide consistent impact and value even through dynamic conditions. Many years of competitive cycling and my diverse work experiences have given me the confidence, adaptability and abilities to integrate data, technology, people and processes around a focused purpose in many different situations to help teammates and organizations succeed by delivering impact and value through robust digital engagement solutions. My strategic digital engagement approach is based on a model with four key areas: *Framework - builds the overall organization in alignment with business needs and objectives *Identity - know your story and tell your story, individually and organizationally *Funnel - places the specific tactics in the most effective points of the customer journey *Formula - integrates the individual components and measures impact Specialties: Digital engagement strategy and ecosystem, social media marketing (platforms, content, paid, response/engagement, analytics, crisis/issue), online community, digital identity/wellness, crowdfunding, data integration, business intelligence, marketing/communication, corporate information technology, CRM, organization culture, consulting, higher education, alumni relations, small business, startup and strategy.