AvvyPro

AvvyPro is a tool that monitors the heartbeat of a legal practice, helping legal professionals understand the experience their clients are having with their service. Lawyers see quantified client experience data on a private dashboard, which becomes their compass for future legal service development and strategic decision making. 

AvvyPro is also the leading practice audit and professional self-assessment tool for lawyers. It significantly reduces the risk level over a legal practice, and is used by legal regulators in Canada and the US to support the thousands of lawyers who use it everyday.

Co-Founder

Standpoint Decision Support Inc.

Standpoint delivers the benefits of data science to teams without the in-house resources required to do so themselves.

Resource allocation strategies, performance management, and program evaluations are just a few of the business challenges we simplify and provide measurable improvement to.

We focus on organizations in the legal sector with a desire to move towards more evidence-based management and regulation, as a path to more effectively accomplishing their core missions.

We offer both professional services and an online platform called Avvy.Pro that collects, analyzes and reports on organizational and professional self-assessment data.

Our customers include leading organizations in the legal sector including: the Law Societies of British Columbia, Alberta, Saskatchewan and Manitoba, The Colorado Supreme Court, BC Courthouse Libraries, and the Law Foundation of BC.

The Vanbex Group

I joined Vanbex Group shortly after a period of major restructuring within the company, and in the midst of a plummeting crypto bear market.

My short term mission was to re-inspire the marketing team by establishing some clear and tangible objectives, design workable processes to achieve them, and executing with passion.

With the support of a dedicated team of hardworking people, we largely got it done. A revitalized research and insights focus expanded the marketing content development and enabled better support of the product team to engage with our target enterprise markets.

VP of Marketing

Discover Origin

Origin was an ambitious project to build network of city-states around the world, enabled by a land-backed, on-chain, state sponsored cryptocurrency. With partner countries we developed plans for city zones to deliver extraordinary returns and experiences for those living, working, and investing in them.

As CMO, I lead early marketing operations for the startup team who was working on the first city-state in Honduras.

Chief Marketing Officer

OxCEPT Ltd.

As OxCEPT's CMO I held the global marketing, sales and product development efforts for OxCEPT and its products. I also contributed to the company's fundraising efforts as it transitioned from an early startup into its next phases of growth.

OxCEPT is a world renowned team of security experts developing decentralized security solutions, specializing in military-grade authentication and encryption technology. 

OxCEPT's patented authentication protocols were developed for and field proven by the UK military. They allowed coalition soldiers to bootstrap secure and private channels of communication over any compromised network.

The Vanbex Group is a digital currency and Blockchain professional services firm. 

They provide a broad range of services specializing in strategy, marketing, consulting, technology development and operations.

I helped Vanbex re-tool how they onboard and execute on new client projects, by assessing and re-building some of the core processes, systems and roles which support them. I also helped them improve some of their marketing materials and communication pieces for some upcoming products currently in development.

Business Operations Consultant

Eyeball Networks

An increase in new business for Eyeball Networks shifted the organizational priorities, and with it my focus into scaling Eyeball's operational and product delivery capabilities. I sourced and implemented a completely new Continuous Integration software development system, bug ticketing system and internal communication processes to keep up with the rapid business growth.

This work significantly increased the speed and efficiency of our product development teams, and improved Eyeball’s ability to deliver on its customer promises.

Eyeball Networks builds carrier-grade, IP communication solutions for some of the world's best known technology companies, such as Intel, Philips and Polycom. Through these customers their software reaches over 20 million endpoints worldwide.

Vice President - Operations

For two years I lead the global marketing strategy and execution for Eyeball Networks and its entire suite of P2P VoIP and NAT traversal products. It began with re-defining the positioning and messaging of the company and products, which better conveyed the problems we solved for our customers. That positioning was rolled out through a complete turnaround of Eyeball's online presence - website, visual branding, social media, SEO and more, resulting in the improvement of several key metrics including a 48% increase in online lead conversions. 

A complete localization of Eyeball's online presence also enabled effective sales initiatives and new business in targeted countries such as Japan, China, and Korea.

Eyeball Networks builds carrier-grade, IP communication solutions for some of the world's best known technology companies, such as Intel, Philips and Polycom. Through these customers their software reaches over 20 million endpoints worldwide.

Vice President Marketing

Values-Based Business Network

The Values-Based Business Network's mandate is to develop and promote a sustainable business culture in Victoria, with a focus on triple bottom line business.

I held the role of Communications Chair for the board.

Board Member, Communications Chair

Buddha Belly Communication Design

Buddha Belly is a partnership design and marketing team that quickly became a trusted source of pragmatic marketing ideas and visual designs to its loyal customers.

The Buddha Belly team helped businesses step forward with a fresh message and sharp, professional designs to launch corporate re-brandings, start-up initiatives, and product launches.

Gabriola Volunteer Fire Department

I was honoured and privileged to volunteer alongside some very skilled and dedicated firefighters for three years while living on a BC gulf island.

During that time I became a fully trained Medical First Responder, and completed all the practical tests for The Justice Institute of British Columbia's (JIBC's) Fire Fighter Certification Program - Fire Fighter I designation.

The training, skills, and practical experience I gained while responding to hundreds of calls with the department during my service taught me more about teamwork, people, and myself than any other experience I've had, business or otherwise.

Firefighter

I'm a product builder who loves bringing people and technology together with purpose and meaning. I've been lucky enough to be doing just that for most of my career, as part of large corporate teams and my own projects and companies. 

I've comfortable in both large enterprise and entrepreneurial environments, and I'm at my best bringing order to the chaos of early-stage projects and diverse teams.

I've helped pioneer emerging technologies in legal tech, blockchain, cryptography, smart cities, decentralized security, telecom, data analytics, P2P media, and VoIP. I like shiny new things with promise.

DMs and connections open to genuinely curious people like me who want to exchange value, not just sell me something (you know who you are).

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