Matt Holden

Smartrr

Smartrr powers retention and recurring revenue for growing Shopify merchants with easy-to-use technology and white-glove service. Customers include Jolie Skin Co., Juni Tea, Pure Spectrum CBD, Bloom Nutrition, Yellowbird, Xendurance, Foundry Brands.

🌞How do we help?

- Subscriptions
- Bundles
- Loyalty rewards
- Referrals
- Up-sell/cross-sell

All directly inside the Shopify Checkout and customer accounts page… super frictionless for merchant and shopper alike.

🌊The results? 

- ROAS and margin contribution improved ⬆️🚀
- CAC/LTV/Retention under control 🥽📈
- Predictable growth to make investors/CFO happy 🤝💼

Reach out if you’re a Shopify merchant or agency who wants to drive recurring revenue (we’re also hiring).

More information available at www.smartrr.com/matt or by clicking the “Book an Appointment” button on my profile.

Account Executive

Various freelance + consulting

- Business development for influencer marketing agency in search of product market fit for b2b software product. Secured feedback from 20+ Shopify brands and agencies
- Pipeline generation for b2b cannabis CRM/data centralization platform. Developing GTM strategy and process. Represented at events and trade shows.
- Brand awareness and events marketing in the NYC cannabis community for a hemp seltzer brand.
- Acted in TV and movies. Mostly background acting, nothing glamourous, but very interesting to be on set for some of my favourite shows.
- Interviewed 30+ people for a forthcoming podcast exploring the intersection of psychedelics, plant medicines and mental health. Currently editing season 1 and first episode is live now on Spotify (Psychedelic Moment).

Freelance BD + Marketing

LeafLink

The leading B2B wholesale platform for the legal cannabis industry. I was responsible for building our East Coast presence which involved working with cannabis retailers on their buying, merchandising, finance, and logistics.

Account Executive - Retail

Engagement Manager - Retail

YOOBIC

Disruptive European series-A SaaS startup expanding in the US, focused on training, communication, and task management for distributed workforce. 

I was brought in to close early US business and report to the CEO. I progressively held more responsibility in the sales department and then worked on some marketing projects remotely during the pandemic.

Marketing Consultant

Senior Account Executive

EDITED

Disruptive UK retail analytics competitive analysis SaaS product. 

I was brought in to close early US business after the Series A. Our clients were fashion business and product leaders who wanted to help with things like pricing strategy, new markets, category expansion. 

Partnered with a positive psychology coach and a meditation expert to implement daily and weekly programming for the whole office, which improved morale and productivity in absence of US-based leadership.

Business Development Manager (Account Executive)

Curalate

I held progressively more responsibility in the sales department at a disruptive series-A b2b SaaS startup. 

My clients were consumer brands mostly in fashion, CPG, travel. We did things that were unique at the time around ecommerce, social media, influencers, and UGC.

Client Solutions Manager (Account Manager/Client Success)

Senior Market Developer - Enterprise

Market Developer

iWorkwell, Inc.

Email marketing, sales development and channel sales for a small B2B SaaS business in the corporate HR space.

Partnership Development

ModCloth

High volume ecommerce customer service. Spent a lot of time listening people complain and using discount codes to make them feel better.

Ecommerce Customer Service

Pittsburgh Downtown Community Development Corporation

Won $7,500 Sprout Fund grant for non-profit arts program placing music performance in public spaces in Downtown Pittsburgh.

Grant Writer

Clean Water Action

I was an absolute killer of a phone fundraiser for a non-profit environmental group while I was in college. They also gave me responsibilities around hiring, training, and team fundraising targets.

Fundraising/Community Organizing

Startup Advisor & Connector | B2B, consumer, SaaS, ecommerce, cannabis, hemp, CPG, bev, Shopify

New Zealander living in the U.S. via the U.K. (U.S. green card holder, NZ and Ireland citizenship).

Experience/knowledge in SaaS, data, retail, ecommerce, cannabis, entheogens, music, audio recording and mixing, non-profits, digital transformation, influencer marketing, email marketing, trying to make work fun.

Outside of work I have long been a musician and recently started doing some podcast and filmmaking projects.

Podcast Host/Producer

Working on a project to help normalize and destigmatize the use of psychedelics and plant medicine. 

Interviewing people from all walks of life about their experiences with all kinds of psychedelic compounds. Please DM me if you’d like to get involved. 

Episodes to be released on a rolling basis in 2023

Taplio

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