Aryel

Aryel is a SaaS platform that helps brands and creative agencies to easily create engaging immersive ads campaigns via drag and drop, distribute them through a media-agnostic ad tag, measure goals and conversions, and connect the campaign with the most used marketing tools.

Today, more than +1,000 organizations are using Aryel, including Alpitour, Barilla, Conad, DUDE, Ferrero, Jakala, Lavazza, PwC, Sentinel Diagnostics, Talent Garden, Teads, Telepass, Volkswagen, WPP, Yves Saint Laurent... and many more!

Co-Founder & CEO

IULM University

Teaching of "Virtual & Augmented Reality for Marketing and Advertising" for the master's degree program in "Artificial Intelligence, Enterprise and Society."

Contract Professor

Università degli Studi Guglielmo Marconi

Lectures and hands-on activities for the "AI, VR and AR and New Technologies for Marketing" course, part of the Master's degree course in Business and Management for the Fashion System.

Lecturer

Università degli Studi di Bergamo

Preparing and delivering lectures, workshops, and seminars, on topics such as: entrepreneurship, innovation, marketing, new ways of working.

Visiting Lecturer

Lectures and hands-on activities for the "Entrepreneurship and Venture Creation" course (6CFU), in collaboration with the leadership team.

The course is part of the Master's degree course in Management Engineering.

Adjunct Professor

Talent Garden Innovation School

Preparing and delivering lectures, tutorials, workshops, and seminars, on topics such as: design thinking, innovation, marketing, virtual & augmented reality.

Talent Garden Innovation School develops training programs to help people and companies to work with passion, grow, and be leaders in an increasingly digital world.

Personal tutoring areas: digital & innovation strategy, data approach, agile strategy, open innovation approach.

Tutor & Facilitator

DilloStudio

DilloStudio is an Italian design studio with expertise in Branding & Communication.

Partner & Advisor

UX Boutique

UX Boutique is a strong team of senior User Experience, User Interface, Branding, and Digital Marketing professionals united to achieve the highest quality results.

Innovation Advisor

EMBA Ticinensis

The Executive MBA challenge is shaping the manager of the future, able to dominate the Digital Transformation in order to create and lead exponential organizations.

Personal tutoring areas: customer experience, experiential marketing, virtual & augmented reality

Lecturer & Project Leader Augmented Reality

Milestone Medical

Milestone is the worldwide leader in providing safe, productive and flexible systems to help pathologists with technologies for same-day diagnostic results.

Main areas of responsability:
• Explore the potential of digital technologies in the healthcare industry, including: Digital Therapies, Mobile Health, Health Information Technology, Medical Devices, Wearable Sensors and Telemedicine.
• Deep understand of business needs and market challenges in order to propose the best solution for the company, focusing on integration between existing and new process and omnichannel approach, leveraging on the full potential of digital tools.
• Coordinate digital projects at all levels (Sales, Marketing, IT, R&D, etc.) in order to support company growth and guarantee a high-level of results.
• Recruiting partners, suppliers and technical resources for digital projects.
• Promote and compare the technological level of the company by participating at conferences and taking part in associations, confederations or professional groups.

Head of Digital Transformation

Ladybug

Ladybug is the External Development Provider, specialized in software development services for companies and digital agencies. A team of Italian developers built to support your company’s technological growth by working in white label.
– EXITED –

Entrepreneur and advisor. I'm passionate about technology and innovation (I released my first iOS app at 12yo.).

Today I'm the CEO and Co-Founder of Aryel, a SaaS platform that empower agencies and brands to create and scale top-notch ads campaigns with the power of 3D & Augmented Reality rich media creatives.

Today, more than +1,000 organizations are using Aryel, including Alpitour, Barilla, Conad, DUDE, Ferrero, Jakala, Lavazza, PwC, Sentinel Diagnostics, Talent Garden, Teads, Telepass, Volkswagen, WPP, Yves Saint Laurent... and many more!

In 2021 the company was included in the list of the best 500 SaaS worldwide.

Among the Forbes Top 100 Under 30 in 2022, I'm the author of the book "Realtà aumentata nel marketing" published by Flaccovio Editore and also a professor for EMBA Ticinensis, IULM, Talent Garden, and University of Bergamo.

Say hi 👋 at mattia@aryel.io!

La pubblicità di brand come MaxMara, Fendi, YSL, Guess, Pasquale Bruni e molti altri, è diventata indossabile - un tema che ho approfondito su Econopoly de Il Sole 24 Ore.

Il settore moda sta attraversando una delle sue trasformazioni più profonde: l’e-commerce accelera (+12,5% solo nel 2024), il mobile diventa protagonista (il 63% degli acquisti sono online) e il consumatore chiede esperienze, non solo prodotti.

In questo contesto, la wearable advertising è una risposta concreta a nuove esigenze di acquisto.

Oggi, grazie al Virtual Try-On, è possibile provare orecchini, occhiali o un lipstick direttamente all’interno di un banner, senza uscire dalla pagina host, semplicemente usando la fotocamera dello smartphone.

E i numeri parlano chiaro:
→ 30+ High-end Fashion Brand hanno usato questi formati sperimentando l’utilità di tale strategia di vendita con Aryel 

In un mercato che richiede autenticità e innovazione, non possiamo più limitarci a mostrare un prodotto: dobbiamo immergere l’utente in un’esperienza memorabile, in grado di connettere razionalità ed emozione.

Mattia Salvi

Co-Founder & CEO @Aryel | Entrepreneur, Professor, Advisor

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