Mattia Spighi's Linkedin Analytics

| What do a philosopher and a marketer have in common? | This is not the beginning of a joke but a question I often ask myself when I think about my work. In fact, after two degrees in philosophy, I chose to change my path. I chose to become a "PPC Specialist" - which is actually cooler than writing "Philosophy Specialist" or something like that in the LinkedIn description. I've been working at Dentsu Digital as a Digital Consultant for about 1 year. Together with my team, I plan and manage branding, lead generation and performance campaigns on Meta and Google Ads. I mainly run pMax, Smart Shopping and Search Network campaigns on Google - while on Facebook I run DPA/DABA and conversion-based campaigns. In this year I had the opportunity to work on FMCG, finance and fashion/luxury e-commerce verticals, achieving highly challenging monthly goals thanks to a careful study of campaign data and a constant optimization. Working on different verticals allows me every day to delve not only into the typical dynamics of each market and target audience, but also to explore different tactics and strategies both in terms of media planning and in terms of campaign management and optimization. I have a naturally performance-oriented nature - or perhaps my brain likes the adrenaline that is released when positive performances are generated from ours intuition. However, I'm aware that without a structured and conscious brand strategy, my brain could no longer have this kind of fun: branding is therefore a point of huge importance in a truly effective marketing strategy. "Never Settle" is the mantra that guides me every day: I want to learn everything I can to become the best marketer possible. Not only PPC and social media, but also email marketing, buyer psychology, copywriting, and everything else this world can teach me. And, if you're wondering, here's my answer to the initial question. | What do a philosopher and a marketer have in common? Both wonder why things happen and seek answers to those whys. Both desire to find solutions to problems. Both never stop searching. It's the relentless search that makes (me) a marketer philosopher, and vice versa.|