Lamb Weston

Marketing Manager, Retail

Associate Marketing Manager, Retail

Pioneered the digital transformation in marketing at Lamb Weston through implementation of multiple MarTech tools including a CMS, DAM, Analytics solution, and Marketing Automation. Supported paid advertising strategy, domestic social content creation and influencer program, and lead management.

Associate Marketing Manager, Digital

Drake Cooper

Budget allocation and tracking for multiple accounts, managing interdisciplinary teams to deliver projects on time and under budget. Prioritizing client needs through effective planning and resource allocation and continually fostering client relationships through clear, honest and consistent communication.

Account Manager

Managed timeline, resources and deliverables for the largest grossing campaign at the agency, overseeing the development and curation of weekly content, media planning, buying and overall campaign strategy execution. Planned and executed a summer tour across Idaho, connecting face to face with more than 11,000 teens over the course of three years. Exceeded attendance goals, awareness and brand sentiment KPIs. Developed ambassador program consisting of twenty five high schoolers from across the state of Idaho to amplify and ensure authenticity in brand messaging.

Project Manager

Spearheaded multiple projects within the agency, setting goals and timelines for execution through the use of Basecamp project management software. Actively responded to client needs and helped to accomplished an early launch of the agency’s largest campaign, Jacksons’ Bobbleheads. Strengthened communication skills though client interaction, deciphered clients’ needs and interpreted these needs to agency’s creative team for implementation. Worked hands on with all facets of marketing including packaging, advertising, signage and digital marketing to help raise brand awareness and increase sales. Helped to expand Drake Cooper’s overall revenue through added support.

Project Management Intern

Boise State University

Managed multiple marketing campaigns for Boise State branded events. Led the development of an
interactive survey used to measure campaign success; 86% attendee involvement. Supported the
revamping efforts of the Boise State marketing message though brand summit data collection. Gathered information and reported findings regarding opt-in research panel for future campaign testing.

Marketing Assistant

The Hershey Company

Managed projects focused on responsibility in the Workplace, Marketplace, Environment, and
Community for a Fortune 500 company. Researched and reported socially-responsible market trends,
created educational material for global distribution and developed internal writing and communication
skills. Designed awards for internal competitions, worked cross functionally with other departments to
reach common goals and assisted in organizing community events. Researched the carbon market and presented a proposal for investment to the Environmental Pillar Team.

Corporate Social Responsibility Intern

Bhakti Chai

Conducted marketing research and provided admin support for multi-million dollar natural health foods company with focus on social action and sustainability. Blogging, Pinterest, Twitter, PicMonkey, QR Codes, promotional products, spreadsheets, office work, customer service.  Highlighted on feelgood-now.com for online social media efforts using the Pinterest platform effectively.

Marketing Intern

Town of Superior

Promoted to supervise staff of 25 lifeguards, ensuring safety of patrons and fluid operations of pool, reception and training for municipal organization. Led orientations to review safety protocols, provided leadership for conflict resolution and engaged administration regarding staff needs, issues and successes.

Assistant Pool Manager

Passionate marketer with a variety of industry experience who possesses strong written and communication skills, versatility and adaptability in all circumstances and thrives in fast-pace environments. Areas of expertise include:
Account Management / Marketing Technology / Leadership / Campaign Development / Market Research / Marketing Strategy / Product Branding / Reporting / Content Curation / Time Management / Client Relations

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