Asurion

Director of SEO 

Milestone Inc

∙ Lead SEO programs to solve complex enterprise SEO problems at scale, and drive to implementation
∙ Drive product development for SEO products such as CMS, Local, FAQ, & Schema.
∙ Develop innovative technical and content SEO capabilities
∙ Construct search/site data and metrics frameworks for intelligent decision-making
∙ Drive cross-channel solutions with earned, owned, and paid media while influencing company and product strategy by building strong relationships with Marketing, Product, Engineering, and other departments.

Director of SEO

The SEO Department

I lead a team of SEOs and Copywriters that discover unique SEO solutions which have the ability to create meaningful ROI for each client’s unique starting position and resources.

•Develop, prioritize, and ensure execution of SEO roadmaps for B2B, SAAS, e-commerce, and many other verticals.
•Building, managing, and coaching an effective SEO team and network of partners to deliver the goals of the channel and the organization.
•Manage execution across distributed teams and agencies in multiple geographies

Sr. Director of SEO

Location3

As Director of Earned & Owned Media, I build and execute the strategies that elevate partner visibility in organic search. I lead the SEO, Local Search and Content teams to develop data-driven strategies that keep partners at the forefront of the complex and ever-changing organic search landscape. As part of the company’s strategy group, I identify cross-channel opportunities so campaigns are truly integrated. 

I've spent the past 12 years working to improve organic visibility for the brands you see on the shelves in stores and for the businesses you drive by every day in cities across the country. Current clients span from Retail, Insurance, Finance, Restaurants, Service Area Businesses, Restaurants, Hospitality and Travel.

- Develop, manage and execute on strategy, roadmap and vision for dozens of global brands.
- Partner with key stakeholders to develop an SEO roadmap that balances acquisition, conversion, user experience and technical SEO foundations. Collaborative by nature with a bias toward action.
- Oversee world-class SEO internal processes to ensure we are ahead of the curb on emerging search trends, technology, and strategy.
- Leverage analytics and data to prioritize SEO initiatives while monitoring acquisition health metrics and identifying areas of improvements, competitive benchmarks and relevant trends.
- Serve as the primary SEO evangelist throughout the organization and work cross functionally to establish alignment and buy in on the internal SEO strategy and with clients.
- Foster environment of teamwork, growth, learning and performance through mentoring and coaching
- Develop and maintain strategic partnerships with vendors as a premium data distribution partner (Google, Apple, Bing, Foursquare, Yelp, Waze, Samsung to name a few)
- Partner with Sales, Marketing, Product and Technology teams to build better products and services to provide more value to clients and bring in more new business

Director of SEO, Earned, and Owned Media

The Integer Group

I led the organic search strategies across several teams that dealt with CPG clients in Beverages, Health and Beauty, Chocolate, Fruity Confections, Home Goods and more

Covered the full run of Technical, On and Off-page initiatives for brand sites

Developed content strategies and optimizations for CPGs on the digital shelf with a focus on Amazon, Walmart, Sams Club, Target and many others

Build the organic search capabilities and developed the service within the organization. Worked with account teams to help sell into client engagements and to supplement other earned initiatives.

Senior SEO Manager

Burns Marketing

I lead the expansion of enterprise SEO and digital strategy offerings as well as contributing to in-house marketing initiatives. I enjoy building the processes and implementing aspects of content strategy, analytics, inbound marketing, paid search and on-page SEO while contributing to market research and social strategy. 

•Providing insight and motivating cross-functional teams including designers, project managers, developers, content writers and SEO/PPC specialists in the production of websites and digital marketing initiatives. 
•Identifying and translating clients’ business goals into executable strategies and campaigns for a variety of clients. 
•Leading the generation of creative and insight-driven recommendations to clients throughout the project lifecycle.
•	Architect, design, develop and maintain innovative, engaging and informative sites for a worldwide audience.
•	Educate and Integrate SEO into all cross functional teams to have all stakeholders thinking about SEO throughout the marketing strategy and implementation.
•	Maintain and develop the web code to ensure quality, content and readability by search engines.
•	Keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
•	Advise, collaborate with, and synthesize feedback from Marketing, Product and Development partners to push for technical SEO best practices.

SEO Strategist 

Location3 Media

•Produce & manage keyword research, technical, content, competitive and backlink audits - analysis and documentation

•Develop data driven content marketing strategies to be used across paid, owned and earned media teams

•Provide technical recommendations for the department for all client migrations, campaigns and audits 

•Set company-wide SEO strategy and the prioritize the projects that matter

•Evangelize the benefits of SEO internally and educate developers, product managers and marketers on how to incorporate SEO best practices into every project

•Help the content marketing team identify areas of opportunity to develop and promote real estate content while adhering to SEO best practices

•Steer our outreach team toward sustainable, future proof, white-hat link-building programs

•Drive new initiative to focus on the organic search program for the company and the internal marketing team

•Speak at events to promote industry knowledge sharing while helping the company be known as a thought leader

Senior Account Manager // SEO

•Day-to-day management of multiple SEO clients and their subsequent campaigns and tactical execution of SEO strategies for National Brands

•Manage weekly and monthly SEO reporting and maintaining regular communication with clients to ensure satisfaction and reinforcement of goals

•Articulate and formulate best SEO strategies/knowledge to both clients and team members along with providing results or recommendations

•Maintain in-depth knowledge and analysis of industry trends and SEO news to identify new opportunities in technology and/or vendors

•Local Listing Management to increase visibility in local search for multi-unit locations. This includes Google Places and Yelp campaign management

Clients: US Airways, Advantage Rent a Car, FastSigns, Hard Rock Hotel, Wyndham Hotel Group, ViaSat, Primrose Schools, Homewatch Caregivers and ViaWest.

Account Manager // SEO

AFFILIATED FINANCIAL SERVICES, INC.

• Manage multiple company websites that include use of WordPress, Joomla, and Drupal

• Cultivate, implement, and manage sales strategies across multiple distribution channels.  Assist in the creation of sales concepts and sales presentations for advisors

Senior Account Specialist | Digital Marketing

US Web Central

• Instrumental team member which helped company rise in search engine rankings and provide solid SEO practices to clients to achieve better rankings, more website traffic, and increased ROI  

• Drove company website to  #1 ranking in Google for "Denver SEO" and "Denver SEO Company" 6 months after making it a goal

Digital Marketing Specialist

I'm a Digital Marketer whose been specializing in organic search (SEO) for the past 15 years. I have a passion for using data to provide thought leadership, innovation, and tactical optimizations while pairing the data with creative to deliver campaigns that convert while resonating with customers.

I have a proven ability to look at various business needs and complex data/concepts, assess requirements, apply/consult on strategies, effectively communicate to executive leadership, and analyze results to continue to tune the "best in class" model for digital marketing programs. Through the entire process, I'm always looking at processes to create greater efficiencies.


Need short term SEO leadership? Over the years I have worked with companies and agencies to bridge SEO knowledge gaps while they hunted for the perfect long term person to lead their SEO and Digital Strategies.

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