Verdesian Life Sciences

Led all Marketing Communications and PR functions while promoting the global message of Nutrient Use Efficiency.
•	Directed team of 4 (+ vendor partners) that served creative, public relations, social & digital marketing and ESG/corporate thought leadership for a multi-million-dollar, international company. 
•	Branding campaign won national first place award for New Product Introduction in 2023.
•	Led website redesign in August 2022 that resulted in 62.1% YoY traffic increase & 55.5% increase in total YoY sessions.
•	Digital marketing tactics improved organic sessions YoY by 164%, organic clicks by 260.9% and organic impressions by 161.6%. In addition, Google pages 1-3 keyword rankings improved by 35% YoY.

Director, Marketing Communications & Public Relations

Lead on marcomm and PR campaigns and internal and external thought leadership to promote broad portfolio of agricultural nutrient efficiency products.
•	Directed campaigns that spanned five different product categories and more than two dozen products. Tactics included print, digital and social media marketing, along with event support.
•	Major product launch named 2021 New Product of the Year by The Scoop/Farm Journal.

Marketing Communications & Public Relations Manager

Planned and executed strategic marketing and communications tactics that promote portfolio of agricultural nutrient efficiency products. Tactics include paid and organic digital promotions, public relations, media relations, social media, print, radio and broadcast media, Groundwork.ag and Groundswell podcast. Corporate public relations items, including internal announcements and external media relations.
•	Organized FlexConnect product launch event at Farm Progress show. Tactics led to dozens of media hits and brand equity.
•	Point person on Groundswell podcast series, as well as the award-winning “Keep It In Your Plants” campaign.

Communications Manager

G&S Business Communications

Oversaw the day-to-day marketing communications campaigns for clients, including traditional tactics like collateral, presentations and media relations, as well as digital, video and social media. Also, responsible for budget oversight.
•	Maximized $2.5 million budget to create holistic advertising and promotions campaign, resulting in award-winning tactics. 
•	Major product launch earned the AgriMarketing New Product of the Year for 2015.

Account Supervisor

NC League of Municipalities

-Day-to-day oversight of NCLM's Public Affairs department, which was responsible for publications, website, social media, media requests, annual reports, and brochures. Public Affairs promoted the work of the League’s 540-plus member municipalities as well as the League’s lobbying, member services, insurance services and other offerings. Responsible for the department’s budget.

-Managed Southern City and League Letter, the association’s two monthly publications. Led the transition of League Letter from a printed newsletter to an electronic one with open rates surpassing 30 percent – above the industry standard for government bulk email analytics.

-Responsible for League website (www.nclm.org) including new content, structure, briefs, editing and more.

-Media relations point person. Worked to enhance the League’s perception by the public and government leaders by promoting the great work of everyday municipal officials across the state.

-Appointed as an organization-wide “champion” to lead an extensive study of League internal and external communications.

-Award-winning feature writer and managing editor for Southern City. Wrote editorials that encouraged and educated municipal officials, the public and potential crucial audiences.

-Responsible for establishing social media communications (Facebook, Twitter and YouTube). NCLM Twitter account (@NCLeague) boasted more than 400 followers and touched an audience of local government officials, educators & practitioners, advocacy groups and citizens. 

-Conducted extensive research for the NCLM’s 100th anniversary publication, North Carolina League of Municipalities: 100 Years of Serving & Celebrating Cities and Towns. 

-Point person for the NCLM Green Challenge, a program designed to recognize those cities and towns that were being responsible stewards of resources in a sustainable manner. Close to 100 cities and towns participated.

Writer/Web Content Editor; Interim Director of Public Affairs

VilCom Interactive Media

-Manager of general content and freelance columnists for online sports publications ACCToday.com and GoHeels.com. 
-Also served as a featured columnist.

Managing Editor

Coman Publishing Company

Chief reporter and columnist for The Wolfpacker, a monthly N.C. State University sports publication. Also served as an editor for other publications such as The Wolverine (University of Michigan), Cavalier Corner (University of Virginia) and other publications, including for the Boston Red Sox and New York Mets.

Fuquay-Varina Indpendent

Writer

Experienced and respected marketing and communications specialist with extensive strategic communications, writing, social media and media relations skills. Diverse career in internal communications, newspapers, specialized publications, online media, membership associations and public relations. Demonstrated success as a leader for strategic initiatives for clients and customers.

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