Matt Lovett's Linkedin Analytics

For 12 years, I built profitable B2B paid ads programs at Venture Backed companies across a variety of complex SaaS and Service businesses, from Seed stage to Series D, and with revenues from $0-$50 MM in ARR. I currently work as a performance marketing consultant specialized in helping B2B Companies generate >$1 MM annually from paid ads, mainly from Meta, Linkedin, and Google while maintaining 4X+ Return on ad spend. I work with marketing leaders at B2B companies who have a healthy sales-led business, but struggle to get over the hump of building a profitable ads channel because the resources they want... they can't get: ❌ Agencies with senior specialists (those agencies want clients spending $100k+ a month to justify their fees) OR ❌ A seasoned in-house B2B Paid Ads Specialist: With a lean marketing team (1-5 people) these companies don't have the headcount to hire this person full-time. So they are stuck with: ❌ Agencies with junior resources who may know the platforms and at best can maximize "pixels fired" from their ad campaign but not producing leads that turn into revenue. OR ❌ Generalist in-house marketers who may not be current on their competitive knowledge of ad platforms, formats, tools, and reporting. Companies I work with as a consultant include: -Workboard (Series D, Workflow management for CIOs) -Slang.ai (Series A, Restuarant tech) -Owner.com (Series A/B Restaurant tech) -Fragilepak (PE-backed, 3PL) -Eight25media (Private, Creative Services) -SBI Growth (PE-backed, Consulting Services) -Arketa (Series A, Fitness Tech) -Goldensource (PE-backed, Enterprise Data Management) -Coperniq.io (Series Seed/ A, Workflow software for Solar)) -Plum.io (Venture-backed, HR tech) Send a DM to see what 1:1 work could look like.