M7 Innovations

M7 Innovations is a NYC-based creative firm that works with brands and executive teams to conceptualize, create, and execute on solutions that leverage Artificial Intelligence (AI), Voice Technology, Augmented Reality (AR), and Virtual Reality (VR). 

M7 partners with other tech visionaries and leaders in this space to create unique customer experiences that drive meaningful engagement - from retail and transportation, to lifestyle and fashion.

Founder

Sunday Dinner

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community

Member

Media Assembly

This role is a hybrid of two equal parts: creative media strategy and technological innovation, applied to Assembly's top clients: 20th Century Fox, AMC, ETrade, Timberland, Boehringer Ingleheim, Nickelodeon and Chanel.

Strategy: Injecting creativity into a client’s media strategy by recognizing emerging media opportunities and conceptualizing big ideas. Then, identifying relevant partners and executing on campaigns by becoming the product owner of those big ideas.

Innovation: Providing thought leadership, as well as prototyping and presenting technology driven solutions to current and prospective clients. This includes crafting experiences for conversational interfaces (Amazon Alexa and Google Home), intelligent agents (Chatbots and Brandbots) and IoT activations.

VP, Strategy & Innovation

MDC Ventures

MDC Ventures is a corporate venture capital fund investing in early stage, B2B digital media and marketing tech companies addressing the needs of the Modern CMO.  As a Ventures Squad Leader, I’m responsible for helping evaluate the strategic fit of prospective investments, identifying collaboration opportunities with startups across Assembly, mentoring founders, and educating the agency on emerging technology trends.  MDC Ventures is the corporate venture arm of global advertising group, MDC Partners [NASDAQ: MDCA].

Startup Squad Lead for Media Assembly

Initiative

Lead production teams in New York, Los Angeles and Chicago, overseeing scriptwriting, filming, directing and editing of content for both client and internal needs.

Conceptualized, directed and produced content marketing campaigns for Initiative’s portfolio of clients, including Charles Schwab, Kia Motors and Unilever.

Strategized with IPG’s Media Lab to identify emerging companies and technologies for partnership opportunities with clients.

Director, Content Production

Managed all of Initiative’s internal production needs, including filming, directing and editing
content for client pitches and corporate communications.

Created content for Facebook, Twitter, Vine, Instagram and Youtube accounts.

Spearheaded Initiative’s social communities, as well as assisted Universal McCann and IPG
Mediabrands in their social efforts.

Led production for Initiative’s worldwide brand relaunch with Global CEO.

Social Media Manager & Content Producer

ProSwing Athletic Training Facility

Created digital presence by building website, utilizing social media platforms, and implementing grassroots marketing strategies.

Managed Facebook, Twitter, and YouTube accounts with daily postings, fan engagement, and data analysis.

Produced bi-weekly instructional videos having accrued over 4.5 million views to date.

Drove growth of web traffic, which has seen a 775% increase in monthly unique visitors. 

Built mobile applications for Apple and Android devices aggregating relevant content.

Negotiated advertising buys and sell available inventory for both print and digital.

Managed promotional events and organize annual expo with national collegiate coaches.

Director of Marketing

Greenburgh-North Castle School District

Consulted with school board on marketing ideas, plans, and execution strategies. Website developer/maintenance, video engineer and design artist.

Marketing Consultant

Obsidian Launch

Collaborated with Mike Michaolwicz on video and production ideas for Obsidian Launch. Filmed, edited, and produced all videos for the company.

Head Video Engineer

Matt Maher is a Futurist, Speaker and Founder of M7 Innovations. He has guided executive teams at Fortune 500 companies through the ever-changing media and technological landscapes - conceptualizing, presenting and executing on innovative solutions. Matt's thought leadership and award winning work has been featured in Forbes, Quartz, Men’s Journal, Retail Touchpoints and Adweek. He specializes in artificial intelligence, augmented and virtual realities, and voice technology.

Matt formerly served as VP of Innovation at Assembly, AdAge’s 2018 Agency of the Year. He has given keynote presentations on innovation at CES, SXSW, industry panels and private client events.

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