Matthew Maule & Associates

Author: "How To Be a Great Analyst...Surviving and Thriving in Corporate America" - 
https://a.co/d/9m8kNlh

Senior Analytics and Marketing Exec with 25 years of High Productivity, Ingenuity and fact-based decision-making. You want the truth? I'll help you handle it. 

Consulting in: 
Data & Analysis / Analytics
Travel (Cruise, Airline, Hotel) 
Casino (Marketing and Operations)
Business Intelligence - SaaS UX - Roadmap Development
Media Agency Relationship - C-Suite 
Marketing Planning and Media Optimization
Growth Marketing, CRM and CDP

Representing a host of incredible technology solutions in:  
Anomaly Detection, 
CDP
Loyalty & Benefits Platform 
Direct Mail Optimization
Paid Search Optimization 
Animated Video - Training, Analytics and Brand work

Founder

Celebrity Cruises, Inc.

Increasing level of responsibility through periods of intense growth and through the Global Pandemic

Global Marketing Analytics - Channels, Media, Promotions, Categories, Segments
Global Business Intelligence - Customer Data Management, Customer Segmentation, Models, ML
Global 1:1 Communications - Email, Direct Mail, Digital, Paid Social
Global Loyalty Programs - Celebrity Cruises' Captain's Club 
Global Media Planning - Digital and Traditional

Building Business Intelligence capabilities within Marketing and Operations
Generating Customer Insights through Advanced Analysis complimenting Market Research
Marketing ROI 
Database health and hygiene
Supporting brand and promotional initiatives
Core market development
Distribution channel support
Segmentation, Modeling, Value, Big and Little Data
Machine Learning & Expert Systems
Customer Sentiment and Brand Metrics
Reporting Excellence
Supporting Shipboard revenue and marketing
Advancing the practical use of data visualization and BI tools
Artificial Intelligence in Business Intelligence

Associate Vice President, Marketing

Accomplishments: 
Launched Loyalty Program marketing partnership MGM Mlife and Celebrity's Captain's Club
Double-digit growth in premium Casino player cruise activity Y/Y 
Secured corporate funding for Player's Loyalty Program overhaul (launches in 2016)
Delivery of Player Table Slot Tracking automation across the fleet of Celebrity ships
Oversight of fleetwide Casino operations, including a staff of over 300
Development of Casino Revenue and Marketing programs

Additional responsibilities added in 2015 including: 
Spa Services, Art Program, Retail Program, Photo Program, Internet and Miscellaneous 
Leading material growth in Onboard Revenue team delivering 4 consecutive record-breaking yields

Director of Casino & Onboard Revenue Operations

Royal Caribbean Group

Direct management of global (guest) sourcing plans
Analyze and support recommendations for asset deployment
Deliver strategic recommendations for market development
Oversee International Air Planning function

Director of Global Market Planning and Performance

Responsible for creation of Operations team to support Inbound, Service and Outbound Sales for Royal Caribbean, Celebrity and Azamara Cruise brands

Manpower forecasting and scheduling 
- Brought down Abandonment rate by 25% in Sales

Financial, Incentive and Business Planning 
- delivered forecasting accuracy to 95% 
- maintained Cost of Sale on higher revenues

Training and Quality Assurance 
- introduced new & successful Quality Assurance Programs
- built 4 person training team

Analytics and Reporting
- introduced data visualization tools
- developed interactive productivity reporting

Incentive Plan 
- Introduced 11 new Incentive plans

Director of Operations, Consumer Outreach

Manage team of RM professionals
Pricing and inventory management of 25% of Royal's Ticket Revenue
Forecast and account for revenue and customer segment trends
Develop annual strategic product plans
Support Sales and Marketing initatives

Revenue Manager

Accomplishments: 

- Built up great marketing analytics capabilities at Royal
- Developed sophisticated Customer Intelligence
- In-sourced and managed Database Marketing functions
- Managed Marketing Technology Projects (Siebel, Omniture)
- Drive marketing process improvements and efficiencies
- Deliver exceptional decision support for Marketing department

Skills learned
- CRM and Data-Marts- Marketing Campaign Process - Data Visualization - Web Analytics - Direct Marketing Principles - Marketing Planning and Strategy - Data Enrichment - Performance Reporting - Predictive Models

Marketing Analysis Manager

United Airlines

Manage International Analyst team
Manage International sales plan 
Project manage product turn-around plans
Create unique and effective sales programs
Develop and maintain automated, high impact reporting

Manager - International Sales Ops

Senior Analyst - International Sales Planning 2001-2003
 - International Sales Analyst and Project Lead

Project Lead - International Profit Planning 2000-2001
 - Developed International Profit Tracking Reports

Manager Alliance Sales - 1998-2000
 - Managed relationship with Lufthansa and SAS in EMEA
 - Revenue and Commission Forecasting
 - Star Alliance Marketing and Sales Planning

Business Analyst - UK Sales 1996-1998 
 - International CRM Lead
 - Executive Reporting
 - Budget Analyst

Manager, Analyst

Mars Drinks UK Limited

Forecast Machine and drink sales for Coffee vending Division of Mars - based in the UK. Formerly Four Square

Inventory Planning

Sales Analysis
Daily, Weekly and Monthly Sales Activity Reporting
Sales Volume Forecasting
Sales and Marketing Lead / Prospect Databases

Sales Engineering Coordinator

Andrew Lester & Associates

Responsible for conducting Market Research for International Post Corporation in Sweden, Norway and Denmark (conducted in local language)

- Global Marketing Research and Analysis 
- Market Tracking and Intelligence 
- Competitor Analysis and Benchmarking 
- Customer Satisfaction 
- Telemarketing 
- Lead Generation 
- List Building and Cleaning

Market Researcher

Consulting and Interim Leadership in Analytics, Marketing, and Cruise 
Work with some of the best technology solutions for everyday Million Dollar Marketing Issues
Have an impressive network of even more impressive practitioners across a range of industries
Lots of experience, tons of ideas, bags of energy

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