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Fractional CMO and marketing consultant for hire, serving real estate brokers/teams/agents and beyond. I can be your marketing team and/or I can help your marketing team be better. Founder and instructor of The SEO Savvy Agent, an online course teaching real estate teams & agents how to get more leads and closings from their websites via great content and SEO. Marketing Director for the Cari McGee Real Estate Team (yes, my wife), a Top 5% agent in SE Washington. In my first year in this role, transactions grew by 31% and GCI went up 44%. Over three years, transactions grew by 50% and GCI was up 82% -- all pre-COVID. I've secured her nine (9) media appearances since 2017, building her brand, growing her name recognition, and earning valuable links, too. Past work and accomplishments include... Through strategic SEO & content marketing, I helped a dermatologist go from $200/month to $20,000/month in e-commerce revenue and earn dozens of national media appearances. I’ve led a team of 12 journalists with editorial strategies that generated more than 3.5 million pageviews, 2.5 million visits, and 2 million unique users per month. In my most recent role, I turned thousands of real estate agents into raving fans and users of the HomeLight platform. I created (and wrote, produced, hosted, and promoted) The Walkthrough™, a 5-star weekly podcast. I built the show from scratch and organically grew it to 5K subscribers, 15K listens/week, and regular appearances on Apple's Top 50 chart (Careers category). I also created, managed, and engaged the private listener community of 2500+ raving fans of the show. My listeners had ~20% higher HomeLight brand affinity than non-listeners. I’m a manager/doer who strategizes, creates, and delivers content-focused marketing that drives revenue and retention. I’ve consulted for clients as big as Target and The Weather Channel, and as small as mom and pops selling wooden pens out of their garage. I’m skilled in both growth and brand marketing with a proven history of attracting an audience and turning them into a community of raving, brand-loyal fans.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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