Mathew McKie's Linkedin Analytics

All too often, data and analytics is a cost function in the business which serves the commercial functions. My experience is that a lot of value can be left on the table in these circumstances. Data-driven methods aren’t easy to implement and do take investment, particularly in terms of culture. However, analytics competitors dominate their industries by making better decisions throughout the value chain and having the courage to use experience to shape better experiments and create new knowledge. Our vision when we founded Omnisient was of a next phase of analytics competition where data-driven operators would increasingly form strategic partnerships and tools like Omnisient would accelerate this process. Strategy and Analytics is the discipline of embedding analytics methods in the corporate strategy process and then enabling implementation in the operation by building partnerships between S&A and the key business functions. I thank the brilliant people I have been fortunate to work with on this journey and I continue to enjoy the process of creating value through data-driven collaboration. Ultimately, it's all about serving your customers better than the competition and systematically harnassing the power of data to support the creativity and brilliance of your teams.