OpenVPN Inc.

VP of Marketing

Mehus Consulting Group

Need a little extra firepower for your marketing team? 
Not sure if you're ready for your first full-time product marketer? 
Simply need an outside perspective? 

I can help!

As a marketing consultant with over a decade of experience, I can help you get to market with a better understanding of your unique story, your customers' unique problems and the programs needed to connect the two.

Services: Messaging and Positioning || Customer Research || ICP & Personas || Demand and Growth Planning || Sales Enablement || Content Strategy || Competitive & Market Research

Founder

Star Benefits

Marketing advisor for early-stage insurance benefits, administration, and technology company.

• Messaging and positioning
• Content development
• Inbound marketing planning and development
• Martech

Product Marketing Advisor

Outside Labs

Oversaw marketing team at boutique services agency working with early-stage and high-growth B2B tech companies. Client work:

Product Marketing
• Messaging and positioning
• Sales enablement
• Customer research 
• ICP and persona development

Demand and inbound marketing
• Demand creation - paid and organic social, events, non-traditional
• Demand capture - paid search and retargeting, SEO and CRO, email marketing
• Content strategy and creation - thought leadership to product collateral
• Campaign development and management

Built, led, and oversaw...

• Demand generation 
• Marketing operations
• Sales development

...teams with the goal of driving acquisition, retention, and expansion through integrated campaigns, compelling content, and automation.

Director, Demand Generation

•	Partner with sales and product team to identify and bring to market new products and features.
•	Create and capture leads and drive them through web, email, event, and direct mail marketing programs
•	Develop enablement plans for sales and customer success drive adoption and utilization.

Manager Product Marketing

Karsh Hagan

Account Manager

Marketing consulting for early- to mid-stage B2B companies that need a little extra marketing firepower or an outside perspective on how they go to market, understand their customers, and tell their story. 

How do I help companies like yours?

• Messaging and positioning
• Customer and market research
• Sales enablement
• Demand generation
• Content strategy & creation

Taplio

Matt Mehus's Linkedin Analytics

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Taplio

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Matt Mehus's Linkedin Analytics