HatchWorks

Vice President, Marketing & Strategy

Senior Director, Strategy & Business Development

Director, Client Engagements

Senior Product Manager

Cricket Wireless

• Responsible for the strategy, road map, and tactical execution of the Cricket Rewards loyalty platform
• Focused on scaling the rewards program to make a meaningful impact to the broader business  
• Develop campaigns and initiatives to retain, engage, and reward our customers in a targeted personal nature
• Work cross functionally with teams across the organization to ensure product features are delivered on time and on budget
• Successfully manage outside partners and agencies to deliver on specific/measurable goals
• Leverage data driven insights to make smart decisions related to the product road map and future campaigns

Senior Product Marketing Manager

• Perform analysis on churn, products, customer behavior, LTV, retention, segmentation, & sales for Marketing 
• Develop dashboards and visual aids utilizing Tableau, Aster Teradata, SAS, SQL, & Power BI
• Present regularly to executive leadership in order to drive the strategy of the business by effectively storytelling with data 
• Work cross functionally with advertising, finance, sales, and product to provide holistic analysis 
• Ability to effectively communicate with both data scientist and executives to achieve objectives

Senior Market Research & Analysis Manager

AT&T Mobility

•Manage nationwide technical projects in the AT&T mobile network with market project managers
•Representative of implementation team for new software roll out streamlining and automating organization
•Leading restructuring plan of 23 person implementation team aimed at optimizing process flow
•Implemented 15 new processes this calendar year helping in efficiency and cost savings for the organization
•Provide detailed daily and monthly data analysis to Managers of Network, Directors, and Vice Presidents supporting the need for additional network growth and process change 
•Initiate the in-sourcing and rollout for new projects in the AT&T mobile network
•Train fellow project managers within my team on roles, responsibilities, and process flows

Sr. Specialist - Technical Project Manager

•Responsible for the development and implementation of technical projects in the AT&T mobile network nationwide
•Lead cross functional teams to complete projects based on a specified timeline and budget
•Develop schedules, work plans, project estimates, resource estimates, and status reports for various projects
•Proficient in program and project management 
•Hold project meetings to ensure coordination between the market and implementation team
•Track projects nationwide while providing analysis to ensure completion of projects
•Manage vendor tasks for overflowed work and review vendor deliverables
•Provide analytical and technical direction to project teams
•Knowledge of IP engineering principles, network systems, equipment, and architecture
•Projects include, but not limited to provisioning of Iub, IuR (ATM and IP), IuCS (ATM and IP), IuPS (ATM and IP), TMU Rebalances, Node B Rehomes, and Ethernet to the Cell Site
•Support national projects for various high profile events nationwide
•Coordinate with market project managers to ensure goals are met on a market and national level
•Develop processes and procedures for more efficiently managing the workflow of projects
•Provide detailed daily and monthly data analysis to Managers of Network, Directors and Vice Presidents, supporting the need for additional Network growth and process change
•Coordinate the activity of field engineers, support engineers and 3rd party vendors performing implementation
•Create change requests for implementation of upgrades to network capacity

Implementation Project Manager

Communications Infrastructure Group

•Generate financial models for capital budgeting of prospective cell site portfolios utilizing NPV and IRR analysis
•Determine returns and purchase price of cell sites under different leveraged and unleveraged scenarios 
•Perform cell tower audits
•Ensure construction for built to suit towers is on schedule 
•Create purchase orders and invoices for finance department
•Develop acquisition plan for current and prospective cell tower sites

Project Coordinator/ Project Analyst

Merrill Lynch

•Gained knowledge of various aspects of the financial industry
•Used retirement and estate planning software including Monte Carlo analysis
•Maintained up to date knowledge of stock to recommend to financial advisor
•Collaborated with 5 other interns on various tasks  
•Helped efficiency of office by updating files, cold calling, entering information

Financial Advisor Intern

VP Marketing & Strategy @ HatchWorks | I talk🎙→ Product Strategy → Marketing → and the power of feedback loops 🔁

Want to know the secret to building and marketing products your ideal customer ACTUALLY wants to buy? 

A way to accelerate your growth and learning? 

Welcome to the magic of feedback loops 🔁

(Hint: Build your feedback loop first. Then build your product.)

I have been through the pain of building solutions for a year plus with little to no customer input only to launch with a resounding "meh..." from the market. 

I can help save you from this waste of time, money, and most importantly pain. 

My specialty is helping you define, operationalize, and optimize your feedback loops so you can build the right thing for the right user. 

I started in marketing analytics and weaved through a journey of product marketing, actually building products, customer success, strategy, and marketing. 

The single most important thing I have learned? 

Strategy is the glue between marketing and product. 

And the way to refine your strategy is through sound feedback loops. 

If you don't... go ahead and start prepping your solution for the product graveyard - where unvalidated ideas go to die.

Follow, and I will show you the way 🙌

This month marks 5 years of being at HatchWorks 🤯

When I joined we were a small startup, and making the move was a BIG risk.

I had a new family to support, was getting my MBA, and was about to move to a new home.

There were plenty of safer options out there, but I believed in the vision and more importantly the founder, Brandon Powell.

What I didn't realize was how much I would learn and grow in those 5 years.

I have been able to:

✅ Run strategy
✅ Define our culture
✅ Start a marketing organization
✅ Move into a people leader role
✅ Work with some amazing clients
✅ Help expand our operations to Latin America
✅ Help build out our customer engagement organization
✅ Develop an internal product used by all Hatchers 
     (PS. maybe launching commercially 👀 )

In those 5 years I went from Sr. Product Manager to VP of Marketing & Strategy.

If you want to accelerate your learning, I highly suggest finding a early stage company with a founder you believe in.

The risk is well worth the reward 🙌

Matt Paige

Pumped for some BIG news dropping tomorrow 👀

Here is a hint… 

It involves: 
- A mic 🎙️
- Some awesome guests 🙋
- And helping YOU build the right digital product the right way 🧑‍💻

Stay tuned. More to come tomorrow…

#builtright 

Hate unknowns?

Really hate UNKNOWN unknowns? 
(PS. Those are the ones you don’t even know you don’t know yet 😨)

Me too…

That’s why when we started the Built Right podcast at HatchWorks, we leveraged an expert who had been there, done that.

Enter Justin Simon 😎

He has created multiple podcasts including Metadata’s Demand Gen U and his very own, Distribution First.

(These are both awesome. Highly recommend subscribing ✍ )

Justin helped us define the:

✅  Structure
✅ Branding
✅ Strategy
✅ Format
✅ Launch
✅ GTM

And he brought to the table:

✅ Proven approach
✅ Repeatable frameworks
✅ Checklist of things to do
✅ Recommended list of tools

He made it EASY. 

And that is why you hire an expert. They have put in the blood, sweat, and tears to help you avoid some of the obvious land mines.

Highly recommend working with Justin if you want to start a podcast or shift to a distribution first mindset.


PS. the Built Right trailer drops in 4️⃣ days.

Want to know the second it drops?

Grab the sign-up link in the comments ✅

#builtright 

ChatGPT-4 just released.

Here is what you need to know 👇 

- More accurate, creative, and collaborative 
   (40% more likely to produce a factual response)
- Ability to handle both text and images 😳 
   (PS. video is coming...)
- Trained on about 100 trillion parameters vs ChatGPT-3’s 175 billion
- Starting to train with human feedback 🔁 
- Can pass the Bar and AP exams

Limitations: 
- Still not great at recent events since only trained on data before 2021
- Working to address limitations related to social biases, hallucinations, and adversarial prompts

What OpenAI is building will be the most impactful feedback loop we will likely see in our lifetime 🔁  + 🤖 

Buckle up. Things are about to get interesting...

#chatgpt4 #openai 

Hatchers giving back at the Atlanta Community Food Bank [:] 🙌

SO PUMPED to announce the Built Right podcast!

The date is set (4/4) 🗓️

The guests are ready 🙌

All we are missing is YOU 🫵

The Built Right podcast is dedicated to helping you build the right digital product the right way.

We call it the Built Right mindset.

Leading up to the launch I am going to go deeper into:

- Who is the podcast for?
- What is the Built Right mindset?
- Why you need it (especially in today’s world 👀)?

Want to know the second it drops?

Grab the sign-up link in the comments ✅

PS. there may or may not be a sweet give away coming 👀

#builtright

“So who is Built Right for?” 🤔 

Great question!

10 years ago, Marc Andreessen declared “software is eating the world”.

It is safe to say, software has finished their meal and licked the plate clean.

According to a 2022 McKinsey study, 70% of top economic performers are using THEIR OWN software to differentiate from the competition. 

That’s compared to just half of their peers 😬

It is no longer enough to just bolt on some off-the-shelf software and call it a day…

You must engrain your digital solutions directly into your strategy.

Built Right is for those product, technology, and business leaders who are building a digital product or undergoing a digital transformation to differentiate themselves from the competition.

This lead to the two main questions keeping this group up at night:

- Am I building the right thing?
- Am I building it the right way?

And that is the purpose of Built Right.

To help answer these two critical questions that mean the difference between creating a digital product that stands out and disrupts the market vs those that die in a blazing glory of wasted time, resources, and cash.

(Don’t worry. We are here to help 🙌)

Want to know the second the Built Right podcast drops?

Grab the sign-up link in the comments ✅

#builtright

Talking to customers is important, but...

How you share the learnings is even more critical.

Don't hoard those insights for just your org or the exec team.

Instead share broadly with:

✅ Marketing

✅ Sales

✅ Customer Success

✅ Operations

✅ Product

✅ Engineering

✅ HR

Notice anything about this list?

It's basically your entire company 🙂

Every area of your company can learn from hearing how your customers, prospects and lost deals think.

How do you do this?

- Start a Slack channel dedicated to this research
- Make it open to all
- Share the recording
- Use Otter.ai - It pulls out key insights from the transcription
- Tag insights that are relevant for orgs in your company

What's cool about this is you will begin to see the cross pollination of insights across different orgs.

You will learn what customer success finds insightful, and that may trigger product to think about something they are building in a new light, which may give marketing a new idea on a campaign that would resonate.

I love a good feedback loop 🔁

Happy learning!

At the end of the day, there are only 2 core strategies.

Low Cost 💵 or Differentiated 🌟 

If you are taking a low cost approach, there is typically only one leader. 

The one who can cut the most cost out of their business either through pure frugleness or through a unique process, technology, or approach.  

A differentiated strategy is well... different. 

If you are taking a differentiated approach, there can be multiple players that find success by creating differentiation in the mind of a very specific set of customers who care a lot about what they have to offer. 


I will give you one guess which strategy this guy is using 😄 

There are a TON of podcasts out there. 

So why are we doing one at HatchWorks?

Here is a sneak peak of the top 5 reasons 👀

1. Provide value to our target audience
2. Create a repurposing content engine
3. Educate our team members
4. Show off the people behind the brand
5. Create a built in feedback loop

At the end of the day, we want to help YOU built the right digital product the right way 💪

Want to know the second the Built Right podcast drops?

Grab the sign-up link in the comments ✅

#builtright 

When you get a new VP of Sales and he "gets" marketing 🙌 

Excited to have you join the team at HatchWorks, Shawn!

Can't wait to start digging in.

Big things ahead 😎  

#builtright

Marketers trying to get sales to follow company messaging 😬  

Messaging is hard…

What’s harder is getting your entire org to speak the same language.

We are going through a messaging revamp at HatchWorks, and we want to ensure it sticks.

Here are the 7 thing we plan to do to in the role out:

1. Tell the story of how you got there

Bring the company along on your messaging journey sharing the why and how plus any interesting insights you found along the way.

2. Provide an overview of your positioning

This acts as the foundation providing proper context and connective tissue for your messaging

3. Tie it to you customer’s job to be done

The goal is to make it clear and obvious why you landed on your messaging

4. Give clear examples of how the messaging can be used

Provide examples for things like email, sales conversations, ads, etc

5.  Make it easily accessible so everyone can refer back to it

6.  Share success stories

When someone finds success using your messaging, share it with the rest of your org. This acts as social proof internally for your messaging. 

7.  Reiterate, reiterate reiterate.

This is not a one and done exercise. You have to reinforce your messaging every chance you get.


What other tactics have you used to gain messaging adoption? 

#messaging #positioning #strategy 

Meta feedback loop survey right here 🔁 

How often are you actually talking to customers or lost deals for the purpose of learning? 

Having trouble figuring out how best to grow your team? 

Steal this approach 👇 

(Added bonus. It will write the job description for you.)


1. Have each team member define what would make them more productive

2. Meet as a group and define where your challenges/short comings are

We grouped it into the following categories: 

- Bandwidth
- Skill Set/Understanding
- Technology

3. Assign an impact level to each item defined

We simply did 🔴 high, 🟡 medium, 🟢 low

4. Group like things into buckets

This will make it clear where you biggest gap/opportunity is

5. Write the job description

From there you will have everything you need to write the job description. This is so much better than Googling a cookie-cutter job description that doesn’t really solve your needs. 

For our team, we determined we needed a Marketing Coordinator to free up bandwidth for some of our other team members, and help make sure our marketing machines runs on all cylinders. 

We also determined we wanted to find a candidate in Colombia as it is a big growth area for us in Latin America, and we think it will be a great add to have a perspective from someone who lives in the country.

What approach have you taken that works? 

My favorite part about posting on LinkedIn?

The amazing creators and people I meet 🙌 

Got a chance to talk with not one, but two today. 

1. Rui Nunes - building Social Digest in public

2. Tim Hanson - SEO guru

Learned a ton from both, and was great to connect on a deeper level than LinkedIn comments.

HIGHLY RECOMMEND giving a both a follow ✅  

You won't be disappointed. 

Let's not forget who the true founders of PLG are... 

Doug and Steve Butabi where killing the PLG game before it was even a thing 
🕺 🕺 

#plg #productledgrowth  

How smart is GPT-4? 

Check out this comparison 👀 

If only we had ChatGPT in school 😄 

PS. If you are not subscribed to Chart, you need to be... 

They are best in class when it comes to visualizing and storytelling with data.

#chatgpt4 #openai 

Built Right podcast is coming 🙌 

We are hear to help YOU build the right digital product the right way 💻 

My swipe file use to be full of great marketing examples…

Now it is full of ChatGPT prompts 🤖


Drop your favorite prompt in the comments!

🚨 Built Right trailer drops tomorrow 🚨 

LET’S GOOOOO!!!


Want to know the second the Built Right podcast drops?

Grab the sign-up link in the comments ✅

#builtright 

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