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Want to know the secret to building and marketing products your ideal customer ACTUALLY wants to buy? A way to accelerate your growth and learning? Welcome to the magic of feedback loops 🔁 (Hint: Build your feedback loop first. Then build your product.) I have been through the pain of building solutions for a year plus with little to no customer input only to launch with a resounding "meh..." from the market. I can help save you from this waste of time, money, and most importantly pain. My specialty is helping you define, operationalize, and optimize your feedback loops so you can build the right thing for the right user. I started in marketing analytics and weaved through a journey of product marketing, actually building products, customer success, strategy, and marketing. The single most important thing I have learned? Strategy is the glue between marketing and product. And the way to refine your strategy is through sound feedback loops. If you don't... go ahead and start prepping your solution for the product graveyard - where unvalidated ideas go to die. Follow, and I will show you the way 🙌
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