Matt J. Smith's Linkedin Analytics

Strategic, inventive and versatile multichannel marketing & sales leader who who has driven profitable growth, elevated brands and championed innovation across the FMCG industry. -Fortune 500 experience PLUS smaller, more nimble company success (private and private equity) -Deep Commercial and Selling experience with Walmart, Target, Grocery and other channels -Strong eCommerce and Direct to Consumer experience in the CPG space -Consistently delivered meaningful innovation across pet, beverages and toys -Able to efficiently and creatively build brands leveraging a broad toolbox Key Results: -Championed reinvention, turnaround and successful sale of $100MM consumer pet business to PE backed strategic buyer, including 2X Revenue and 10X EBITDA growth -Developed the #1 natural flea & tick business commanding greater than 65% market share in 4 years -Built in-house eCommerce team from scratch resulting in tripling of sales in three years surpassing $20MM -Turned around a top ten soft drink brand through development of new strategy, advertising and aligned execution resulting in +16% growth (fastest major diet brand) Values include: Adventure, Optimism, Originality, Honesty, Curiosity and Teamwork. Key Skills: General Management Business Turnaround/Growth P&L Management Strategic Planning Portfolio Strategy Consumer and Market Insights Brand and Product Positioning Process Improvement Commercialization Category Management Retail Selling R&D Innovation Regulatory Brand Building Merchandising Promotions Advertising eCommerce Organic Social Paid Social Artificial Intelligence eMail SEO/SEM Amazon (Wholesale, FBA and FBM) AMS Direct to Consumer UX IA In House eCommerce Fulfillment Creative Development MAP Implementation/Management Technology Advocate Food Beverages Plant Based (including hemp, nuts, seeds, etc.) Health & Wellness Nutrition Clean Label Functional Contact: email: [email protected] cell: 469.426.7797