The Oak Group

Sales @ SiteRise. Helping the world's top brands streamline their retail expansion.

VP of Sales

Lumanu

Lumanu is the leading payment solution for creators, brands, agencies and the rest of the Creator Economy. Lumanu is here to empower a new generation of content creators, entrepreneurs, creatives and makers. 

Lumanu won a coveted place in Fast Company's "Most Innovative Businesses" list alongside Shopify and Tinder, and also is among Inc. Magazine's 5000 Fastest Growing Companies 2022.

Brand Partnerships

FamePick

FamePick is a next generation talent agency for Web3 and beyond. Through our suite of business/education tools, we are helping 50,000+ creators make a living off their content. 

I run day to day operations at FamePick and currently oversee the following:
- FamePick's web and mobile applications
- Oversee 50+ influencer marketing campaigns every month
- Brand sales cycle (incoming and outgoing processes) 
- Talent sales cycle (for FamePick Talent Agency arm)
- Overall FamePick and LinkFolio marketing and brand strategy
- Current and future product development 
- FamePick's current web properties

VP of Marketing

As a founding member of the FamePick team, I helped shape and build the original platform that was focused on celebrity endorsement. During the first few years, I lead all of the internal operations and product development. 

- Designed & implemented foundational FamePick sales process. 
- Designed & implemented foundational FamePick marketing process.
- Sourced & secured first brand/partner partnerships.
- Sourced & secured first talent agency partnerships.
- Ran all media buying for 50+ celebrity and influencer campaigns totaling $20m+ in overall spend.

Director of Operations & Partnerships

Cashplay

Cashplay is a unique monetization platform for game developers allowing their players to compete
against each other in eSports tournaments and win real cash prizes.

• Managed a global marketing team across 5 countries.
• Launched multiple games with celebrity talent.
• Designed and launched the Cashplay Watch and Win advertising model (launched on Google Play
in December 2015).
• Worked with the some of the top eSports designers to create a new Cashplay Games Portal website.
• Planned and executed a social media strategy to grow Cashplay’s social presence across Facebook
and Twitter. Social following increased 50% since November 2015.
• Designed and executed B2B marketing campaigns to increase developer relations.
• Managed highly specialized mobile user acquisition campaigns across 5+ channels including
Facebook, Tapjoy and Ad Colony.
• Collaborated with technical leads on web product roadmaps including: site design, API and SDK
improvements.

Global Marketing Director

Pickstream/Onside Sports

Onside Sports is a competitive social network for sports fans and bettors. 

• Designed, executed and managed dozens of email marketing strategies. Sent 1mm+ emails per month and increased open rates 2x.
• Created and executed sales techniques for Onside’s referral program resulting in 100+ affiliates
implementing the program (banner ads, tracking code + admin account) in 3rd party app/website.
• Supported in performance marketing/analytics by researching the latest mobile ad publishing
platforms (iAd, Amazon, Mopub, Facebook, inMobi and others).
• Created the highest CPM from the app’s user base via native ads (250k+ downloads pushing 15mm+ impressions /month).
• Planned and executed a social media strategy to help Onside’s struggling social presence across
Facebook, Google+ and Twitter. Social following grew from 250 to 5,000+ in 6 months

Mobile & Email Marketing Manager

Kerosene Games

Kerosene/Americana Games is a high end mobile game publisher for all major mobile platforms.


• Developed and executed user acquisition, marketing and display ad strategies for Bladeslinger, a
top 5 paid 3D action game for iOS.
• Implemented dozens of mobile ad/reward SDKs and optimized them to produce the highest
engagement rate/CPM based on the game’s audience.
• Assisted in the game design and development on multiple titles from planning stage to iOS/Android
launch.
• Assisted in development and pitching game design/proposals to high end publishers like Amazon
and Microsoft.
• Gained extensive knowledge on the new Unity and Windows 8 platforms and one of the first teams
to develop for the Amazon Fire Phone.

Director of Monetization

DeNA

Ngmoco was a freemium pioneer and currently creates, produces and distributes games/platforms
for iOS and Android. Acquired by DeNA in 2011 for $400 million.  

• Managed ad integration, trafficking and optimization for 30+ iOS and Android games.
• Grew total monthly ad impressions from 100M to 130M+ in 3 months.
• Closed and invoiced over $10M in ad sales in 2011, including a $1M month in Q4 2011.
• Assisted the business development team and lead their opportunity research strategies (via chart
analytics and custom algorithms) to help close more than 50+ mobile partnerships in 2011.
• Worked alongside the performance marketing lead and reported directly to the Director of
Advertising and Director of Strategic Partnerships.
• Executed multiple custom ad campaigns for top brands including Intel, Coke and HP.
• Worked directly with agency/exchange platform leads at Mopub (Twitter), Tapjoy, Appssavvy and
Mobclix (Velti).

Ad Ops Coordinator

ngmoco

Maintained 100+ company-developer relationships with other mobile gaming companies worldwide. Oversaw day to day operations that include social media, web advertising, mobile platform analytics and developer support.Managed multiple websites/blogs along with the Facebook and Twitter accounts for the plus+ network (a branch of ngmoco inc).

plus+ Partners Coordinator

ngmoco's first intern. One of first 20 employees.

Intern

California State University, Sacramento

I created and ran the original Twitter account for Sacramento State. I worked with various organizations within the college to create, tune and market their messages on the social network. I monitored and interacted with the college's thousands of followers.

Socia Media Consultant

Graduated with a Bachelor of Science degree in Business Administration with 3 concentrations (Marketing, Entrepreneurship, Finance).

I worked on various student start-ups, including a textbook rental service and a fantasy sports site.

Business Student

Obsessed with helping brands grow. First via influencer marketing, now retail development.

Want to get in touch? Shoot me an email matt@siterise.app

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