Mat W.'s Linkedin Analytics

As a professional with experience in scale-up, established, and turnaround environments, I’m driven by innovation and a passion for commercial growth—bringing a combination of strategic, tactical, management, and communication skills. Having worked across brands, agencies, and technology, I bring a holistic perspective—leveraging data-driven insights to optimise efficiency, unlock growth opportunities, and strengthen brand presence. I lead cross-functional projects, nurture key partnerships, and deliver P&L-focused strategies that deliver measurable results—ensuring all initiatives align with overarching business goals, while enhancing the customer experience through creative solutions. With insatiable curiosity, I continuously seek smarter ways of working. My consistency, reliability, humour, and empathy help foster positive environments and navigate challenges effectively. A strong work ethic and natural resilience keep me focused, adaptable, and motivated to succeed. Committed to ongoing development, I hold postgraduate qualifications from The Chartered Institute of Marketing, complemented by a range of technical certifications. These build upon my Bachelor of Arts in Digital Media from the University of Bath. On a personal note, I’m passionate about fitness and draw inspiration from design, technology, film, and music. Born in Wrexham, Wales, I was shaped by its working-class ethos. Now living in the Cotswolds, I enjoy a balance of countryside serenity and city life, thanks to a convenient train connection to London. ____ Industry Expertise: Apparel, Lifestyle Channel Experience: Digital, eCommerce, Retail, DTC, Omnichannel, International