Como Chief Growth Officer lidero el diseño e implementación de estrategias de crecimiento, adquisición de clientes, y desarrollo de producto.

El Game Based Learning es una técnica para transmitir contenido, que adapta la mecánica de los videojuegos al ámbito profesional con el fin de conseguir mejores resultados. Una herramienta efectiva para poder transmitir mensajes, impactar en comportamientos, incorporar aprendizajes y recompensar acciones concretas.

Nuestras implementaciones han demostrado ser exitosas en evolucionar la experiencia de los usuarios, teniendo un impacto significativo en la reducción del tiempo, y costos; y aumentan el compromiso y entusiasmo de los colaboradores con las actividades.

Chief Growth Officer

TIGOUT

As a Board Advisory member I contribute with a strategic perspective to address business challenges and growth opportunities, working together with the company's management. More about my role:
- Strategic Marketing initiatives to ensure that the company is effectively positioned for long-term success
-External view on the performance and direction of the business strategy.

What do we propose?  The best of patisserie in small baked portions!

Advisory Board Member

Wimet

Wimet is the first platform that allows access to an ecosystem of spaces to work under a subscription system. Thanks to Wimet any company or person can access a menu of places prepared for work or meetings, on the most convenient day and place.

Developing and owning the strategy for performance marketing campaigns across FB, display, social, lead generation platforms and SEM
Developing content strategy and implementation across paid channels
Manage performance marketing P&L and optimize daily media spend
Drive quantitative and qualitative insights, including key inputs and reporting; monitoring growth trends and measure all marketing campaigns
Build multi-channel marketing campaigns to drive brand sentiment and user growth.
Communicate performance, strategy, and vision.

Growth Marketing Manager

Molinos Rio de la Plata

Responsible for Snacks, Infusions, Dry Mixes and Rice Businesses 
Lead the design and implementation of the three-year strategic plans to meet the purpose and results of the Company.
Directly responsible for Marketing and Trade Mktg, and leading Commercial Planning, Market Research, and R&D. Co-responsible for the Stage & Gate processes, and S&OP of 5 production sites.
Member of the Diversity Committee, and of the Molinos Innova Program to promote entrepreneurs. 
Main brands:  Gallo Snacks, Chocoarroz, Cruz de Malta, Nobleza Gaucha, Arlistan, Exqusita and Gallo

Sr Business Manager – Food 

Responsible for Vienas, Coffee, Confectionery, Dry Mixes, and Rice Businesses 
Development and implementation of the marketing and communication plan for overseen brands.
Main Brands: Vienissima, Arlistan, Exquisita, Gallo, Nugaton & Billiken

Group Brand Manager – Foods 

Boehringer Ingelheim

Responsible for developing the local marketing plan and aligning regional plans with the corporate strategy. Coordinate the new product development pipeline at the regional level and deploy regional synergies.
Main Brands: Buscapina & Buscapina FEM

Regional Sr. Brand Manager OTC – GI Category - Arg. & Latam

Gillette Argentina (P&G)

Main Brands: Oral B & Duracell
Developed the marketing and communication strategy for eleven new launches for Oral B and Pro brands.
Developed oral care awareness campaign in conjunction with La Serenísima. This campaign was recognized as a regional best practice.
Designed and implemented the 1st Oral B Dental Congress, being the first experience of the brand worldwide.
Sr. Marketing Assistant, Batteries 
Implemented the Battery Dura2X Launch, with the objective of competing in the low-price segment.

Brand Manager, Oral Care & Batteries 

Aguas Argentinas

Responsible for the process redesign and SAP integration of key business functions.
Implementation of the ISO 25 Quality System, achieving certification in all the laboratories of the Company

Project Manager 

Fundacion Andina, Social and Economic Studies                                                       

Fundación de estudios Sociales y Económicos.

Administrative/Accounting Assistant 

🧐 Personal web: https://matiasgfernandez.com/

Over 20 years of experience in Strategic Planning, developing and deploying Marketing Strategies, Product innovation and Communication platforms for different brands and categories. I led and integrated multidisciplinary teams and projects, both in Argentina and at a Regional level. 

What I am passionate about? Recognized for openness to novelty and quick understanding of the technological context, as well as bond building and enthusiasm to challenge value creation paradigms in the way we connect, buy and consume.

Besides this, in my free time I enjoy my family, my dog Tigra, soccer and fitness. 

Want to know more about my projects? Do you have feedback ? Connect with me or send me a message!

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