PAN Foundation

-Manages the application of PAN's brand, key messages, voice, and tone to ensure consistent application across all external-facing channels
-Partners with VP of MarComm on thought leadership conference strategy, including leading development of speaking proposals and management of speaking engagements
-Manages initiatives related to PAN's brand reputation
-Develops original, compelling content (op-eds, blog posts, organizational announcements, webpage copy) by distilling complex data and healthcare policy topics
-Develops annual organizational content strategy and oversees implementation across the MarComm team
-Oversees the production of digital communications assets for email, social media, and the website
-Leads development of PAN's annual impact report
-Develops and manages a proactive media relations strategy
-Manages key vendor relationships related to digital advertising, video development, social media strategy, etc.
-Supervises Digital and Social Media Strategist, Content Strategy Consultant, and Communications Intern

Senior Manager of Communications

Communications Manager

National Action Alliance for Suicide Prevention

-Developed a collective 988 Messaging Framework to ensure alignment and consistency in messaging efforts for the nation's first-ever three-digit mental health and suicide prevention crisis response dialing code
-Managed partner engagement of 20+ member Messaging Work Group, which brings together public and private sector partners to ensure strategic, effective, coordinated messaging efforts about suicide and suicide prevention to help drive impact
-Led content management for the Action Alliance's website and social media channels (Facebook, Linked, Twitter, and YouTube)
-Led media relations efforts on behalf of the Action Alliance, including proactive media pitching, development of media statements and press releases, responding to media requests, and developing relationships with key reporters from national news outlets
-Mentored junior staff

Associate Director Of Communications

-Planned, managed, and ran day-of-logistics for a media roundtable event with partners at the VA resulting in attendance by high-profile news outlets like NPR and The Wall Street Journal.
-Planned, managed, and ran day-of-logistics for four national press calls focused on suicide-related issues in the wake of the COVID-19 pandemic.
-Fostered strong relationships with key reporters from national news outlets, including The Washington Post, NPR, SCRIPPS, and Stateline.
-Secured op-ed placement in Religion News Service related to the Action Alliance’s work with faith communities.
-As content manager, saw website traffic to theactionalliance.org grow 19.5%; saw Facebook followers grow 5.5%, Twitter followers grow 28%, and LinkedIn followers grow 1,021% from March 2019 to March 2021.
-Organized and hosted the Action Alliance’s first #BeThere Twitter chat, which became an annual activity during National Suicide Prevention Month in September and garnering more than 57 million impressions in 2021.
-Managed multi-faceted 10 th anniversary project, including branding, website presence, online timeline, and virtual press event.
-Managed the Action Alliance’s Messaging Work Group, a group of 20+ national mental health and suicide prevention organizations working together to align the field’s public messaging and work with news media to increase reach and impact.
-Developed an internal product promotion checklist to help streamline promotional efforts.
-Developed a New Member Welcome Packet to onboard new Executive Committee members.
-Identified, developed, and led process around newly established internal team values.
-Presented on suicide prevention messaging best practices during the 2019 VA/DoD Suicide Prevention
Conference.
-Presented on suicide prevention messaging in the context of COVID-19 during the 2021 Massachusetts State Suicide Prevention Conference.
-Facilitated a webinar for news media in partnership with the Nebraska Broadcasters Association in 2020.

Senior Communications Specialist

Nashville Health Care Council

Manages various communications activities for the Nashville Health Care Council and the organization's Leadership Health Care (LHC) and Fellows initiatives, including (but not limited to):

-Developing content and scheduling electronic member communications;
-Managing Council, LHC and Fellows website maintenance and content development; 
-Managing social media content and strategy;
-Managing relationships and workflows with design and print vendors; 
-Developing communication plans and timelines;
-Creating copy for marketing materials, blog posts and other publications;
-Leading the creation, production and distribution of the Council's collateral materials, including brochures, annual report and Health Care Family Tree;
-Overseeing, creating and distributing the Council's quarterly newsletter;

Responsible for assisting in the development and dissemination of communications materials aimed at maintaining the Council’s position as the key information resource on Nashville’s health care industry. This includes, but is not limited to:

-Developing content and scheduling electronic member communications;
-Providing website maintenance and content development; 
-Managing social media content;
-Working with design and print vendors; 
-Maintaining communications calendar; 
-Developing communication plans and timelines;
-Serving as editor of the quarterly membership newsletter;

Communications Coordinator

Iselin Consulting Services

Provided communications and project management consulting services to clients looking for a reliable and dependable contractor to support their business needs.

Owner

Waves, Inc.

•	Led an organization-wide rebranding effort, including development of a new logo, mission, and vision statement. 
•	Developed relationships with reporters at target print publications, online publications, television outlets, and radio outlets. Proactively pitched story ideas. 
•	Developed and disseminated all media advisories, press releases, and press statements on behalf of the agency. 
•	Maintained an up-to-date media distribution/contact list. 
•	Developed and maintained all marketing collateral. 
•	Developed a Waves Branding and Identity Guide, which outlined topics such as logo usage, font standards, email signature standards, etc. 
•	Developed weekly content calendars to track social media messaging across channels. Tracked month-to-month social media metrics, such as followers, like, engagements, etc. 
•	Developed a social media plan, which outlined the platforms, their audiences, our approach to messaging, and Waves’ privacy and usage statement. 
•	Managed marketing for all agency events.
•	Served as content manager for Waves’ website. This included updating content on an as-needed basis and developing interactive content for the website (videos, infographic, etc.). 
•	In coordination with the Human Resources Manager, led the twice monthly New Hire Orientation. 
•	Served as newsletter editor for various agency internal and external newsletters. 
•	Worked with the Executive Director and Human Resources Manager on all internal communications.
•	Responsible for maintaining Waves’ electronic photo library and for ensuring high-quality photos were taken at various Waves fundraising and cultivation events, day programs, residential programs, employment program, and other activities. 
•	Worked with Development and Community Relations Manager on messaging and layout of the Annual Report.

Marketing and Communications Manager

Administrative/Board Relations
•	Manages the day-to-day administrative operations of the office.
•	Conducts research and collects and analyzes data to prepare reports and documents. 
•	Prepares and edits correspondence, reports, and presentations. 
•	Serves as the Wellness Champion for Waves’ Healthier Tennessee initiative. This involves leading monthly meetings of the Wellness Council, maintaining Waves’ account on the Healtheir Tennessee portal, compiling and distributing the Wellness Weekly newsletter, and other related tasks. 
•	Compiles meeting materials for bi-monthly Board Meetings and various Board Committee Meetings. 
•	Compiles Board Orientation manual. 
•	Maintains communication with the Board of Directors regarding upcoming Waves events, Board Meetings, and other items that are of a need-to-know nature for the Board. 	

Marketing/Media Relations
•	Develops and posts content to the organization’s Facebook, Twitter, and Instagram accounts. This includes monitoring other accounts for relevant news articles, events, and information. 
•	Develops press release and media advisories, maintains up-to-date media contact list, and schedules and attends one-on-one meetings with reporters from local outlets.
•	Manages branding-related projects with the support of the Development and Community Relations Manager and an internal Branding Working Group. 
•	Assists Development and Community Relations Manager with newsletter content development, editing, and formatting. 
•	Assists Development and Community Relations Manager with fundraising event development and execution.

Executive Assistant

Sales Associate, Part-time

ReviveHealth

Media Relations
•	Researched top-tier and healthcare trade outlets and reporters to develop targeted media lists.
•	Developed targeted media pitches for various clients. 
•	Served as point person for top-tier and healthcare trade reporters. 
•	Monitored top-tier and trade publications for relevant coverage. 

Social Media
•	Developed social media content across channels, including development of a weekly social media strategy and daily engagement posts. 
•	Monitored social media conversations of top influencers and provided strategy for engagement. 
•	Pulled monthly social media analytics for clients. 

Billing and Reports
•	Developed monthly billing reports across clients.
•	Developed monthly board reports for client tracking media relations and social media activity. 

Management
•	Mentored junior staff.

Senior Account Executive

Kelly Services

I am onsite at the National Institute of Mental Health supporting the National Action Alliance for Suicide Prevention's Research Prioritization Task Force.

Program Management
•	Served as program manager for the National Action Alliance for Suicide Prevention’s Research Prioritization Task Force (RPTF), which is staffed by NIMH. 
•	Coordinated more than 20 meetings and/or conference calls amongst 70 national and international research experts while developing A Prioritized Research Agenda for Suicide Prevention: An Action Plan to Save Lives (Research Agenda).
o	Tracked and implemented all edits from multiple sources to the Research Agenda. Deconflicted varying inputs to recommend consensus solutions that paved the way for final report approval. 
o	Helped develop a suicide prevention portfolio analysis survey that formed the basis for the Research Agenda. 
o	Helped develop and complete a supplement to the American Journal of Preventive Medicine. 
o	Managed a funding spreadsheet to account for all spending related to all RPTF activities. 
o	Coordinated meetings and collaboration amongst funding organizations of suicide prevention research. 
o	Coordinated online posting and hard copy printing of final Research Agenda. 

Technical/Professional Writing
•	As relates to the Research Agenda, I authored first drafts of most technical documents throughout the process, including PowerPoint presentations, letters, memorandums of agreement, media releases and social media content to keep stakeholders and the public apprised of the report progress, and more.

Scientific Communications Editor

Battelle

Technical/Professional Writing:
-Created the U.S. Air Force's Bioenvironmental Engineering, Risk Communication Technical Guide. Developed the Guide with Air Force and subcontract partners from initial concept through print production and eventual distribution to the client.
-For DOE's National Nuclear Security Administration’s Office of Nonproliferation and International Security (NIS), wrote and edited a bi-annual newsletter publication highlighting the program and its accomplishments. In addition, developed content for the NIS FY2011 Annual Report and served as the task manager for the development and production of the Annual Report.

Technical Editing
-Served as the Communication and Involvement Team’s lead technical editor. 
-Provided technical editing support to various groups within Battelle on an as needed basis. 

Program Management 
-For NIS client efforts, provided comprehensive response to all client requirements, including management of contract deliverables, monthly reports, and overall client satisfaction. 

Strategic Communications
-For NIS, created an outreach plan to brand the organization by using consistent messaging and standard look and feel to all internal and external correspondence. 

Training Support
-For the U.S. Marine Corps’ Operational Stress Control and Readiness (OSCAR) training, prepared training materials for operational unit leaders (enlisted and officers), Marine instructors and trainers, and families of deploying Marines. Provided on-site technical support during delivery of trainings.
 
Web Content and Social Media Management
-For the U.S. Coast Guard’s Ready Coast Guard program, developed messaging for social media outlets; coordinated e-mail and intranet announcements with the Ombudsman Program Manager and the Public Affairs Office; and coordinated filming and online release of videos for the program’s Ready/Not Ready 2011 campaign and National Preparedness Month 2010 outreach.

Communications Specialist

American Iron and Steel Institute

Manager, Communications performing a full spectrum of media relations, publication and meeting-related duties in the communications department.  

Media Relations:
-Wrote and distributed dozens of emergent press releases to the media; 
-Helped develop and then presented our highly successful "New Steel Campaign" to press secretaries on Capitol Hill through one-on-one meetings;
-Compiled a daily media monitoring report for member company executives;
-Maintained a current media contact database;
-Fielded and responded to media inquiries about the industry;
-Worked with trade publications such as American Metal Market and newswires such as Dow Jones to increase AISI exposure in critical industry outlets;

Publications/Web Site:
-Wrote content for and distributed the bi-monthly  e-newsletter;
-Responsible for project management of various publications including our weekly Steel This Week industry update and assisting with the compilation of our Annual Reports and our Report to the 111th Congress ;
-Maintained content on the AISI Web site (steel.org); 

Meetings/Events:
-Helped plan and organize various aspects of the AISI Annual Meeting for partner firm top executives
-Organized logistics for departmental meetings;

Manager, Communications

Hardworking, loyal communications professional with experience in media relations, strategic communications, program and project management, and suicide prevention. 

Skills Summary:
-Technical/Professional writing (e.g., corporate campaigns, strategic plans)
-Technical document editing
-Training curriculum support
-Web and social media content development and management
-Meeting planning and support

Specialties: Administration,  Adobe Photoshop,  Advertising,  Billing,  Business Intelligence,  Charts,  Content Management,  Customer Relations,  Database Administration,  Direct Mail,  Leadership,  Logistics,  Marketing,  Media Relations,  Meeting Facilitation,  Microsoft Excel,  Microsoft PowerPoint,  Microsoft Publisher,  Microsoft Word,  Newsletters,  Press Releases,  Project management,  Publicity,  Research,  Web site Production,

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