Newsletter strategist and email marketer focused on building and executing targeted B2B and B2C campaigns directed by user data and behaviors.

• Strategize, develop, and optimize lifecycle tactics to find, nurture, and convert new prospects.
• Monitor and report on core KPIs to identify areas for improvement.
• Monitor performance data and trends to inform the team.
• Work to support key business goals (margin, revenue, average order value, etc.) through strategic choices.
•  Build and schedule campaigns and automated flows inside Hubspot, Klaviyo, and other enterprise ESPs.
•  Ideate and write copy for workflows.

Newsletter Strategist + Email Marketer

SEO-focused editor, writer, and content strategist with a demonstrated ability to drive results. My experience includes developing and executing editorial strategies aligned with brand objectives and updating and refreshing evergreen commerce content based on seasonality and search trends. 

Refreshes include fact-checking, revising copy and images, and overhauling pieces with new reporting and editing.

Content Strategist, Writer

Outside

Managed the operations and growth of 40+ daily/weekly editorial newsletters and email-based products, reaching more than 10 million people daily.  
• Owned strategy, researched customer usage, satisfaction, and interests related to existing newsletters, and identified new opportunities for increasing newsletter engagement. 
• Determined the best KPIs for measuring newsletter success and deployed strategies with editorial, marketing, ad ops, and product to achieve these KPIs, including building an A/B testing roadmap to optimize subscriber acquisition and retention as well as other engagement metrics.
• Developed and owned regular reporting, including recommendations focused on driving traffic, conversions, and revenue.

Email Strategist

Developed and implement a membership content strategy for both the brand verticals and network, utilizing syndication, social media, print, newsletters, video, events, and digital. 
• Collaborated with a team of editorial, product, technical, and marketing partners to drive conversion to paid membership via editorial content strategies, and paid and organic social media.
• Developed keyword opportunities for content creation and updates; prioritized an SEO roadmap based on impact, level of effort, and risk to help acquire new traffic through search.
• Engaged membership and pre-membership audiences to enhance the community experience.

Membership Growth Editor

Pocket Outdoor Media

Curated, sourced, and produced food, recipe, and nutrition content for three national cooking- and nutrition-focused print and digital media brands.
Created engaging content to grow and retain audiences through content planning and strategy. 
Improved on-page SEO, reviewed technical  SEO issues and recommended fixes, and conducted in-depth keyword research and analysis.
Collaborated with recipe developers, food stylists, photographers, and other creators.

Senior Digital Editor, Food & Nutrition

Active Interest Media

• Curated and edited high-quality SEO-optimized digital content for Clean Eating,  Amazing Wellness, and Better Nutrition websites, as well as social media platforms and weekly newsletters. 
• Oversaw daily and long-term editorial strategy for the brands, including identifying and assigning article ideas and packages, and editing articles. 
• Crafted a systematic approach to SEO analysis, including in-house and 3rd party tools. 
• Generated and analyzed performance reports for all platforms.
• Reviewed and optimized all new and updated content, guiding the work of in-house editors and freelance writers to ensure published content met deadlines and brand standards.

Senior Digital Editor, Health & Fitness

• Led content strategy and operations to drive audience growth and engagement, revenue opportunities, and innovation for two custom health and fitness publications for Vitamin Shoppe.
• Communicated editorial strategies, enforced deadlines, prioritized assignments, and projects; set individual goals and growth paths, and balanced budgetary and staff resources. 
• Conceptualized, organized, and planned photoshoots.

Editor-in-Chief

Strong leader who directed the successful rebranding and redesign of Oxygen magazine, which resulted in a 40% increase in newsstand sales and a 50% increase in website traffic.
• Developed editorial calendar with robust tentpoles designed to grow and engage audiences for a national bi-monthly fitness publication.
• Managed interdepartmental workflows; managed departmental budgets. Assigned, edited, and wrote departments and feature articles, as well as captions, headlines, subheads, and cover lines. Facilitated photoshoot planning and execution.

Editor-in-Chief, Oxygen Magazine 

Formulated a digital content strategy, successfully increasing year-over-year traffic and online community growth.
• Wrote and edited all content for three fitness-focused websites and social media platforms, and launched and produced a weekly newsletter. 
• Instituted site-wide SEO improvements to increase audiences.
• Directed digital products, including redesign and re-platforming of three websites.

Digital Editor 

Creative Impact  Agency

• Project managed the execution of large-scale integrated marketing campaigns, directly supporting client objectives. 
• Collaborated across teams to build and develop complex digital campaigns and tools for clients, including the design and development of awards campaign websites.
• Facilitated and maintained effective communication with all stakeholders throughout the project lifecycles
• Created and maintained a marketing campaign calendar, while deeply understanding the necessary stages of the campaign lifecycle (briefing, strategy, and execution).

Project Manager

Muscle & Fitness

Executive Editor

Managing Editor

Weider Publications

Managing Editor, JUMP Magazine

Petersen Publishing

Managing Editor, Special Interest Publications, Motorcycle Group

Advertising Coordinator, MTB magazine

Copy-edited multiple monthly and bi-monthly magazines, including Dirt Rider, Bicycle Guide and MTB.

Copyeditor

Results-driven email marker with a passion for crafting innovative strategies that elevate brands and drive growth. With a keen eye for consumer insights and an in-depth understanding of the ever-evolving digital landscape, I have a proven track record for developing growth and retention strategies. 

Technology: Google Analytics • Semrush • aHREFs  Webmaster Tools • Parse.ly • Amplitude • Hubspot CRM Platform • Klaviyo •  WordPress • Tempest/Maven • HTML • CSS

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