Maurice Ouderland's Linkedin Analytics

Brand and strategy professional, Founder OneLove movement. Experienced C-suite and boardroom level (brand) communications VP/director, strategist, consultant and spokesperson with a keen business acumen and broad commercial awareness. Strong professional with a sharp eye for branding; rethinking existing communication structures and strategies - thinking differently and challenging the status quo. Team leader, motivator and doer who can thrive in both small-scale and large-scale environments. 20+ years’ experience protecting, building, changing and managing brands, corporate reputation and behaviour. Key in integrated communications; creating and implementing smart and purpose-driven strategies to engineer awareness and to build and protect reputations for brands, people, products, and organisations. Skilled in multi-channel brand- and media strategy, digital communications, crisis and issue communications, corporate communications, brand & marketing communications, social media, public relations, owned and earned media, media operations and storytelling. Specialised in the fields of sports, leisure, lifestyle, FMCG, food & beverages, tech/consumer electronics, telecom, fashion, entertainment, and retail. Working with and for brands like Heineken, Uber, adidas, Samsung, Amstel, Motorola, Vodafone, Albert Heijn/Ahold Delhaize, Remington, HP, Pepsi, Ziggo, Huawei Mobile Devices, ASKO appliances, Russell Hobbs, Teufel Audio, amongst others. Specific areas of expertise include: Brand Management and Strategy, Brand Communication, Brand Activations and Campaigns, Brand Development Communication Strategy, External Communications, Public Relations Crisis and Issue Communication, Corporate Reputation and Behaviour Cross-media Strategy and Campaigns Digital Media including Social Media and Webcare Digital Strategy Editorial- and Video Content Go-to-market Activation Strategy Integrated Marketing Internal Communication Leadership, Team Management, boardroom advisor Marketing Communication Media Operations Media Partnerships Media Relations Media Strategy Multi-channel Media Strategy Press Events Press Releases and Advertorials Press Trips Product Introductions Social impact and Social Policy Social Media Strategy Spokesperson Sponsorships and Activations Storytelling, Content Strategy and Orchestration