Maximus Greenwald

Warmly,

Warmly is a warm leads platform that helps companies find, qualify and close warm leads. Our website intent product lets sales reps find and qualify leads from their website traffic and instantly set up Zoom meetings. Then our Zoom product lets you close the leads or get to know your coworkers better by building trust & rapport mid-meeting.

Some of my thoughts & musings on how to build a repeatable sales motion:
> https://www.growthunhinged.com/p/the-path-from-0-to-100-paying-customers
> https://youtu.be/RmPbQpFzODQ?si=pxkz6p3K-Oj73Nme

Cofounder & CEO

Member

Sequoia Capital

Scout

IgniteSTEM

Founder, EdTech Nonprofit

Forbes

Forbes 30 Under 30, Enterprise Technology 2021

Y Combinator

Alumni, S20

Techstars

Alumni, Boulder

On Deck

Alumni, ODF2

Google

Product Manager

Photos, Maps, Chrome.

Most fun thing I built: Google Maps' April Fools Day Jokes - https://www.fastcompany.com/40552403/wheres-waldo-in-google-maps-and-heres-how-he-got-there

Associate Product Manager (APM)

Associate Product Manager Intern

HackPrinceton

Hackathon Organizer

revenue operations guru | salestech | saas overlord | ex-google | follow to watch me try to build a sales tech unicorn

Come join the family at Warmly --> https://www.warmly.ai/p/careers

Professionally - first time founder, CEO & manager learning a ton. Into being a purple cow 🟣🐮

Personally - endurance competitions, rugby, edtech (founded ignitestem.org), freestyle rap & seeing the Broncos win another super bowl.

https://www.tiktok.com/@maximusgreenwald
https://www.thetop100magazine.com/max-greenwald

As a founder, never ever ever stop slinging pipeline. Here's my warm intro template and strategy this month.

I try to hold myself accountable for at least 1 closed/won deal and $250k in pipe/month.

My tactic this month is to:
1. find customers who share an investor with us at Warmly,

2. ask the investor to make 5-7 specific intros to good fit ICP in their portfolio

3. ask an SDR who wants credit to craft the fwd'ables

4. send such crafty fwd'ables that the company can't say no to our mutual investor

For example - I always ask the founder to pass along the ask to their VP since its super low lift for the founder. 

And the VP upon seeing it comes from the investor, would be shooting themselves in the foot to say no.

I don't feel bad about the guilt trip but you'd be a bad VP to not evaluate software that doubles your pipeline and can prove it with social proof in your fellow portfolio company.

Note too how I give the recipient the flexibility to demo with me or my AEs since if they're serious then I want to pass the deal off right away and save myself the time but if they're on the fence then they have to meet me founder to founder.

A year ago I was generating as much pipeline as our own software, Warmly,, but these days we almost generate 50% of revenue from our own tool so I have to hustle to try to play catch up.

#saas #warmintros #vc

maximus greenwald

ceo @ warmly.ai | revenue operations guru | ex-google | follow to watch me try to build a sales tech unicorn

🙏 I've never hired for Head of Demand Gen and would  love to speak to more super stars (who are happy in their current role). Can you tag people I can talk with/learned from?

Would love to follow content & talk to folks to see what excellent looks like before making my hire!

Key Criteria for the Hire:
--> 2+ times going ~$1M - $10M+ ARR in B2B
--> Really good at email marketing ( + able to manage SEO/ad agencies & own events)

Attracting eyeballs with this AI generated picture of me and some dalmations

#demandgen #hiring

📚 Going CLEAR Day 178: Help on my draft brand positioning?

Warmly, is evolving from an intent-based chatbot to a signal-based orchestration platform.

This evolution means fundamentally rebuilding who we are and how we talk about ourselves.

Getting this right is critical for us as we are helping defining this category.

As a scrappy founder I'm not hiring some fancy brand agency to do this for us, I can do it with the help from some friends.

It needs to also be something I truly believe about the way the world should work.

Comment or DM any feedback please for:
--
(1) What is Brand Positioning? Am I doing it right?

(2) Slide 1: 3 trends/problems we want to solve

(3) Slide 2: Warmly's strategic plan: mission / vision / value prop / target audiences

(4) Slide 3: Our strategic narrative and 3 pillars to back that up

#saas #brand #brandstrategy #positioning

I'm getting worried about selling to B2B SAAS  "internet & software" companies - it's high time that we diversify and create non tech verticals.

What verticals are you breaking into with your sales team that is working?

For us,  ~70% of our customer base is B2B SAAS and I think a lot of these companies are over-outreached to and over-indulgent in tech. 

Depending on the state of the VC market in the next few years, many B2B SAAS companies might go under or be downsizing.

You know who isn't depending on VC funding? Profitable, boot-strapped businesses who've never heard the words Silicon Valley.

For horizontal software like mine (Warmly, allows any b2b company to 3x response rates by finding your warmest leads you didn't know about and auto-DM'ing them for you with AI) - we can sell to any vertical.

And I want to break in quickly.

We're thinking about:
-construction
-insurance
-real estate
-e-commerce / luxury retail
-martian businesses
-healthcare
-manufacturing

What verticals are you breaking into with your sales team that is working?

What surprised your team when trying?

#saas #sales

Excited to make On Deck ‘s Top Companies List this year!

The list is built as an aggregate of funding, progress and momentum in the past year.

I met my cofounder Alan in On Deck’s Second Founder cohort (ODF2) 5 years ago and we’ve been tied at the hip ever since.

On Deck has helped create and fund a ton of amazing companies under the leadership of Erik Torenberg and Julian Weisser 

Congrats to Ansel Parikh at Finch and Shrav Mehta at Secureframe and Hari Raghavan AbstractOps too

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