Max Ruso's Linkedin Analytics

• Leading cross-functional teams (4 - 8 team members) to build, deliver & maintain Google Ads tools, data products, business products & analytics. • Utilizing omnichannel analytics through Bigquerry and KPI analysis to rebuild a 2m / month campaign portfolio (Google Ads 360, Bing Ads, Facebook / Instagram, Twitter, LinkedIn) resulting in 3x conversion growth with 2.4x lower cost per conversion. • Building strategies and brainstorming tactics for ABM in Miro. Setting up Zoominfo, 6sense, Apollo, Salesforce, Dynamics, Hubspot, and paid media - depending on the client. • Writing & prioritizing product requirements, proposing new product features, developing requirements, & managing product roadmaps for customer-centric data products, SaaS B2B, and custom eCMS platforms with GTM CRM integration. • Google Analytics & market research to develop SEO strategies implemented by 10+ contributors to grow organic website traffic to 660k+ users. • Designing surveys, piloting voice-of-customer interviews, setting product metrics & writing user stories to guide product strategy towards increasing relevance, usability & adoption, leading products to earn an avg. customer rating of 4.5 out of 5. • Defining and implementing tracking setup for conversions, events, audiences, eCommerce sales, and refund in GA4, Google ads, Bing Ads, and Salesforce offline conversion tracking. • Built & utilized CDP by Segment with Bigquery, internal analytics products, profile stitching, and payment system using Python layer for analytical bid optimization, reducing up to 30% of marketing costs. • Utilizing Google Analytics with Optimize to test and improve shopping cart, writing user stories, building product roadmaps, writing development / UX design specifications & reference architectures for both in-house & customer-facing products.