Unicorn Traffic

We Help Brands with Proven Offers Add 100 or More Sales Per Day on a Performance Basis.

President

Unicorn Innovations

Unicorn Innovations is a customer acquisition agency that has generated hundreds of millions in traceable revenue through online paid traffic for some of the world’s largest brands. We offer a tailored-to-your-needs service for working directly with our experts to achieve massive results. We hold ourselves to the highest standard and are honored to work with the very best clients in digital marketing. Our team uses proven methods learned by working on ad campaigns with millions of dollars in ad spend and our experience to generate the best possible returns for clients. We also offer university level education in customer acquisition for small businesses or marketing departments interested in learning from the best on the Internet. And for growing businesses, those looking for investments, or an investor looking for a smart opportunity, we work with companies and investors to build growth into their investments.

Startup Drugz

Startup Drugz creates and sells kick-ass startup themed apparel, posters, mugs and more. Launched an apparel and lifestyle brand for startups and entrepreneurs. Received over 500 upvotes on Product Hunt. Hit $10,000 in monthly revenue in under 5 months. Currently at a $200,000 run rate with no employees or outside help.

Chief Executive Officer

Quantum Media Marketing

Chief Marketing Officer

Kevin Harrington

Managing all digital marketing initiatives for Kevin Harrington's personal brand.

Head of Digital

Loot! - Earn Cash and Rewards Instantly

At Loot, our team has developed a mobile first, incentivized word-of-mouth marketing platform with a focus on targeting micro-influencers at scale, through full automation while offering robust performance analytics. Businesses use our platform to run location specific, mobile first marketing campaigns, which incentivize users to either create or share branded content. Customers receive cash and other great rewards instantly by completing different actions for their favorite brands.

Chief Operating Officer

KultureCity

Advisor

NAI Global

Last year I worked on optimizing the CRM for www.naiglobal.com. Currently I am the company specialist for SEO and Social Media. In the past 3 months I created the corporate blog at http://blogs.naiglobal.com/nai_global/, a company fan page on Facebook, a YouTube network, a Twitter account for the CEO (and also  feeding the CEO Twitter to the blog), linked all of the member office blogs to the corporate blog and vice versa, wrote a report on how to make the corporate website more search engine friendly (which the CTO used to update the site and increase its rankings) and several more. I am also in the process of creating a presentation on how and why to update REALTrac to make it more like a Facebook or LinkedIn.

SEO and Social Media Marketing Specialist

CREOpoint

• Worked closely with senior management, former executives from Ernst & Young, Citibank & FTI
• Updated and ran complex proprietary algorithm to develop risk assessments and business intelligence for companies such as
GE Capital Real Estate, Colony Capital, CB Richard Ellis, KPMG and W.P. Carey
• Helped develop and successfully launch new mobile application initiative for C-Suite executives
• Sold CREOpoint services at top real estate industry events, such as REIT Week, ULI Capital Markets and Realcomm

Analyst

Social Venture Partners Rhode Island

Selected to participate in Babson's Management Consulting Field Experience, which is part of Babson's advanced curriculum. Worked as a student consultant for SVPRI and helped them develop new social venture awareness campaign, called Buy With Heart.

Student Consultant

Maxwell Finn is an experienced marketer, entrepreneur and investor who's been making waves in the industry for over a decade. 

As one of the first advertisers on both Facebook and TikTok he has become a leading authority on scaling businesses with paid advertising. 

He started his first ecommerce business 12 years ago called Startup Drugz, which was sold to Russell Brunson (founder of ClickFunnels). 

Next he went on to build a full service digital marketing agency called Quantum Media with Kevin Harrington from Shark Tank where he ran ads for clients like 3M, Goodwill and Sam’s Club. 

Flash forward to today and Max owns a portfolio of businesses including an agency, marketing education company/consultancy, ecom brands and SaaS companies. Through these companies he has trained 10k+ marketers and generated $250M+ in direct revenue for clients. 

Over the years Max has become one of the most sought after marketing experts. He’s spoken on the biggest stages like Traffic & Conversions Summit, Social Media Marketing World, Affiliate World, Affiliate Summit and Ad World. He's also created training programs for Digital Marketer, ClickBank, Kajabi and Smart Marketer just to name a few.

Bud Light + Swear Jar = Funny F**ckin Ad 🤣 
 
What's the funniest ad you have ever seen?

Maxwell Finn

Profitably scaling businesses with TikTok and Facebook ads. Co-Founder of Unicorn Innovations, Unicorn Traffic & Hero Brands. Advisor & Investor.

graphical user interface, text, application

Video comment reply ads absolutely crush on platforms like TikTok. 
 
This is essentially an ad where you shoot a video responding to a comment with an image of the comment overlayed on your video response. 
 
So if someone comments on a post of yours "How does this compare to brand x, y and z" you can give a really compelling answer why your product is the best and run as an ad. 
 
It's a great way to objection block and answer common questions holding people back from buying. 
 
The problem is they can be incredibly time consuming to make and tough to do at scale. 
 
Unless you use TokComment.com... 
 
This free site allows you to create as many of these stickers as you want that look identical to the ones on TikTok. 
 
So all you need to do is: 
 
1. Create a list of the most common objections and questions people ask before buying from you. 
 
2. Go to TokComment.com and do the bulk option where you can create a new row for each question/objection. 
 
3. Hit export and now you have all the comments as transparent images. 
 
4. Shoot videos for each comment. 
 
5. Use a tool like CapCut to add the sticker to each video response. 
 
6. Hit export and you now have an ad ready to go!

Most agency owners will never fire problem clients because they are scarce-minded and afraid to lose the retainer. 
 
Ironically, once we started doing this we began making way more money and our team is 100x happier. 
 
You're the prize not them!

Stop wasting so much time trying to make ads that look perfect and “on brand” and launch more. 

You own a bunch of billboards, but have have no advertisers for them. 
 
What do you do? 
 
Well if you're like most companies who own billboards you would put up a generic message saying "Advertise here" with a phone number under it. 
 
Or maybe you would be like Interbest in Amsterdam and think outside the box... 
 
The above image shows one of their billboards over a short period of time. 
 
They continued to put up new pictures of this guy wearing less and less clothes with the idea being that anyone could make it stop by simply paying to place their ad on the vacant billboard. 
 
Thankfully for all the daily commuters the campaign worked! 
 
This strategy has worked for them time and time again, plus the billboards (they have a bunch like this) generate a massive amount of word of mouth and free marketing for the brand.

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Here's a crazy fact you probably didn't know about the iPod and this iconic ad.... 
 
Steve Jobs actually came up with the message "1,000 songs in your pocket" before Apple decided on the name iPod. 
 
So what made this ad (specifically the message) so effective and memorable? 
 
Apple could have done what every other MP3 company was doing at the time and advertised the tech with technical terms. 
 
They could have said "The iPod packs 5GB of storage into a device small enough to fit in your pocket", but the majority of people have no idea what that translates to in terms of songs. 
 
The reality is if your ad requires a person to think hard and use brainpower to understand it they are going to just skip it. 
 
By making something complex incredibly simple, Apple was able to create an ad that literally everyone understood right away. 
 
The added benefit of the simplicity here was that it also gave reviewers and journalists a clear sentence to use when explaining the new product. 
 
And that is exactly what happened. 
 
Nearly every journalist and product reviewer used the "1,000 songs in your pocket" line in their content, which gave Apple an insane amount of free marketing using the exact messaging they wanted to be used. 
 
While Apple went on to create many more memorable ads for the iPod this is the one that started it all and helped Apple sell over 450 MILLION iPods over a 20 year run. 
 
What is your favorite Apple ad of all time?

Increasing your company's value through assets is crucial.  
 
Nurturing a community proves to be a valuable asset, even in the case of free communities.  
 
To effectively manage a free community, consider hiring a virtual assistant capable of handling posting prompts and sparking conversations.  
 
Additionally, conducting regular training sessions can subtly promote products or services.  
 
Ultimately, capturing people's attention leads to increased sales.

So can I just walk in and start swiping people across the face left and right? 🤣

In the world of advertising, launching an ad campaign can feel like throwing a ball and hoping it makes it in.  
 
With every placement carefully chosen, it can be challenging to wait and hope for optimal results.  
 
Analyzing data and observing signs of success become priorities.  
 
Ultimately, the true test lies in whether each strategic decision translates into tangible outcomes, making the wait for results both nerve-wracking and exciting.

In the 1930s Procter and Gamble needed a creative solution to reach the female customer at home. 
 
Luckily for them at the same time there was a new type of show becoming popular on radio and then eventually jumped to TV. 
 
This serial drama was the original Soap Opera, but it wasn't called that yet. 
 
Enter Procter and Gamble... 
 
The company saw this new type of content as a perfect way to advertise their household products all day long directly to their target customer. 
 
So they started sponsoring and producing as many as they could and their competitors followed suit. 
 
Eventually so many soap brands were sponsoring these shows that the media started calling them "Soap Operas" and the name has stuck around ever since.

Here is how to conduct creative testing with ads:

Here are the highlights from my Paid Traffic Insiders live session!  
 
If you're interested in learning more about PTI and how to get your questions answered about ads, click on the link in the comments below!

Running ads in 2024 can feel a lot like throwing darts at a dart board and praying this doesn't happen....

Here's an easy way to create more content that your audience desires.

The biggest winner from a TikTok ban is clearly Meta. 

~60% of TikTok’s users would go to IG according to Wedbush. 

Meta would also take ~60% of TikTok’s US ad revenue according to Bernstein. 

YouTube would pick up ~19% of users and ~25% of ad revenues.

I’ve always been a strong believer in providing value first when you’re trying to build an audience online. 
 
But there comes a point, where you’re going to want to be able to make some sales from all of the effort that you’re putting into your organic content... 
 
So how do you optimize your social content to drive more sales? 
 
It really comes down to having a clear path for your audience to take. 
 
Here are a couple of my favorite strategies and best practices for optimizing (and hopefully monetizing) your organic content 💎

When creating ads, it's important to initially test hooks and angles within a batch of creative to gauge audience response...

graphical user interface, text, application, letter

Here are the average time spent per US user per day on the top social media apps in Q1 2024.  
 
Given this data, there's a notable emphasis on TikTok ads because of its greater user engagement when compared to Facebook.  
 
What are your insights on this chart?

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What is Maxwell talking about?

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Maxwell Finn's Best Posts (last 30 days)