Max Meilleur

We specialize in revitalizing family-owned businesses for enduring success.
- Strengthened Foundations: Implement the Aspen method to solidify your business's core for long-term stability and growth.
- Tailored Strategies: Develop customized strategies that align with your unique B2C orientation, ensuring relevance and competitive edge.
- Roadmap for Innovation: Provide a clear, actionable plan to navigate beyond maturity, fostering innovation and preventing stagnation.

Owner

Riftcards

Riftcards solved the security problems in the giftcards industry. We started building solutions to secure some of the 800bn$ of giftcards by tokenizing them (i.e. putting them on blockchain). 

Due to the lack of funding, the project is currently on hold.

Co-Founder & CEO

Lightspeed Commerce

Director of Product Management, Universal Catalog

Altitude-sports.com

Hired to #transform the entire organization into a product-oriented one, to implement a #strategic planning process, align on a company roadmap and lead the #marketplace initiative.
. Delivered 20x growth on the marketplace
. Built a product team strong of 7 PMs and 45 Engineers, and aligned the company roadmap to build a new MACH ecommerce platform (microservices, API, Cloud-based and Headless).

VP, Product Management and Marketplace

SSENSE

Leading the following teams and areas: Customer Care, Fraud Prevention, Payment Processing and Personal Shopping. An incredible team of 52 talented individuals, that I grew from 9 in 2015!
Milestone Achievements:
. Extended #CustomerCare Support from 12/5, 2 languages to 24/7, 4 languages (all in-house)
. Remodelled #FraudPrevention and Payment Processing, turning it slowly into a profit center ($M)
. Built and launched dedicated Personal Shopping services to our worldwide clientele ($M)
. Defined and designed the Experience in SSENSE's new #Retail store in Montreal

Director, Customer Experience and Fraud Prevention

Money20/20

Racing from New York to Money2020's conference in Las Vegas, Max could only pay in Crypto! He ended up winning the race, against Team Card, Team Cash and others! 🥇🏁

TV Host, Payments Race, Team Crypto

Ryan Pyle Productions

Production Coordinator for TV Show "Toughrides Brazil"

SID LEE

Digital Strategist

Procter & Gamble

Product Manager, Digital Media Solutions

Product Manager, Business Process Management Platform

Operations Manager, Business Intelligence Platforms (BI) 

Max, a civil engineering graduate turned tech enthusiast, has carved a remarkable 15-year career path. Beginning at P&G and Sid Lee, he swiftly transitioned to spearheading multi-million dollar strategic endeavors at SSENSE and Altitude Sports in Operations and Product Management. 

His venturesome spirit led him to drive a Land Rover across the vast landscapes of Brazil, conquering the Amazon along the way. Max's passion and winning spirit also propelled him to secure a victory in the Money2020 2018 payments race, representing team crypto.

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