Max Ribeiro

ABM Experts Brasil

Membro

Embaixador

Opental (EaaS)

Insider 

2GetMkt

Development of consulting services, implementation, and operation of demand generation projects in B2B market, using account-based strategy, applying a methodology using marketing automation tools, aligned with the level of maturity of marketing processes, and the degree of customer capability, allowing the practical application.
I help your team address the following challenges: - Help your salespeople contact prospects, who are increasingly impervious to traditional approach techniques by both Marketing and Sales; - Create more efficient marketing processes, convert more leads into customers, decrease the length of the sales cycle, and continuously optimize processes; - Establish a more relevant communication to your prospects and customers, improving the quality of engagement and communicating in real time through different communication channels, with increasingly personalized and segmented messages, adopting new tactics, adequate technological resources and prepared teams, promoting leads through the stages of the buying cycle, training and educating the customer at the same time; - Create content strategy and tactics that make relevant content available to the right people, at the right time and through the most appropriate channels; - Handle and analyze the large amount of data collected in the processes and transform them into information for decision making; - Select and implement the marketing technology that best fits your company's profile; - If your team doesn't have qualified personnel to operate the technology; - If there are problems resulting from the lack of alignment between Marketing and Sales, and it is necessary to create a unified vision, making the areas co-responsible for revenue generation; - If your team has difficulty in demonstrating the impact that Marketing actions generate on sales and prove the ROI of each campaign for the business.

Managing Partner

marketing2go

Digital Marketing- Inbound Marketing, planning and implementation of demand generation programs, using Marketing Automation and Lead Management systems for clients such as Sybase, Kroton, TRR Securitas, Microware, among others.

Partner

2GetMarketing

Targeted Communication Projects & Marketing Consulting
Providing consulting services (restructuring and organization) and coaching in integrated marketing for SMEs and development of integrated / targeted communication projects through the use of the Internet as a business tool, aiming for maximum automation of lead generation activities, and management of leads and customers (CRM), project management and execution processes.

- Service, sale and implementation of applications and internet solutions related to the automation of marketing activities 
- Planning, prospection, promotion and attendance of directed communication projects, using videos for different accounts/clients in several segments (Editora Abril, Senac, Cummins, Corteco, Ford Brasil, Alpargatas, Adidas, Nike, Reebok, Brahma, Quaker/Gatorade, J&B, Nestlé, Mattel do Brasil, Phillips, Kodak)
- Prospecting and development of partnerships with interactive agencies and solution developers.

betboo

Participation in the conception, planning and implementation of the internet business model launched in 2003, which in 2008 invoiced USD 560,000/month. Responsible for planning and implementation of promotional strategies, using different advertising tools. Prospecting, identification, negotiation, purchase of online media opportunities. Participation in the conception and development of the database system and in the definition of management and control reports.

Marketing Manager

Digital Express

echnology company that provides network management services for data and voice communication and IT infrastructure outsourcing, focused on small and medium business. Position: Business Unit Director Period: 07/2004 to 02/2006 Responsibilities: Conception and packaging, sales and service on demand via internet in the software as a service model, for small and medium companies (CRM, Project Management, Financial Management and Management for Law Firms). Planning and management of the implementation of the company's website. Development of several operational and commercial partnerships, to explore new market opportunities. Creation of training program for salespeople and first level support staff. Planning, promotion and execution of workshops to demonstrate and sell services to the market. Planning, formatting and writing proposals. Results: Negotiated 15 contracts within 8 months, generating a monthly turnover of R$64,000.00

Marketing Director

Alpargatas S.A.

Creation and planning of biannual product collections. Production and sales planning and budgeting. Product life cycle planning and follow-up. Relationship with advertising agencies (preparation of briefings, communication campaigns and merchandising plans). Results: Adjustment of focus and repositioning of brand communication for soccer and basketball sports, while expanding the production of models for other categories that had a repressed demand, generating 4% growth in market share. Definition of stricter quality control parameters.

Product manager

TaaS em marketing B2B ( EaaS e MaaS) especialista em estratégia GTM de geração de demanda e estratégia baseada em contas (ABM)

Executive as a Service
B2B / ABM Marketing as a Service (TaaS).
A generalist marketer, focused on structuring and organizational alignment of the marketing area, applying planning and change management methodology to prepare and adjust processes, concomitant with the implementation of demand generation projects via integrated technological tools in different segments of the B2B markets. Skill in forming and managing multidisciplinary teams, capability to adapt, to accept challenges, commitment, and creativity in problem solving.
Specialist in showcasing and optimizing the value of Marketing, through the alignment of people, processes, and technology in B2B companies. Development of strategic marketing programs aligned to corporate objectives and executed tactically, demand generation programs, lead management optimization, and account-based marketing using marketing technology tools. Customer engagement experience in technology, logistics, financial services, insurance, and manufacturing industries. Results-oriented executive with business experience and passion for helping companies gain insights from data, develop metrics and plan processes to drive growth, create customer value and improve marketing and business performance.

Expertise: Digital Marketing Transformation | Marketing Automation | Demand Generation | Leads Generation | CRM | Sales Enablement | Account Based Marketing (ABM) | B2B Marketing | SEO | Brand Positioning | Social Media | Market Research | 360 Marketing Campaigns | Improve customer engagement and integration | Marketing and business strategy | Generate actionable insights from data | Develop marketing metrics and measurement models | Produce relevant marketing dashboards | Managing relationships.

Consultor de marketing especialista no desenvolvimento de projetos de geração de demanda através da implantação de plataformas de automação de marketing. Eu ajudo a sua equipe a enfrentar os seguintes desafios:
• Ajudar seus vendedores a contatar prospects, que estão cada vez mais impermeáveis a técnicas tradicionais de abordagem, tanto pelo Marketing como de Vendas;
• Criar processos de marketing mais eficientes, converter mais leads em clientes, diminuir a duração do ciclo de venda, e otimizar processos continuamente;
• Estabelecer uma comunicação mais relevante para seus prospects e clientes,melhorando a qualidade do engajamento e comunicando em tempo real através de diferentes canais de comunicação, com mensagens cada vez mais personalizadas e segmentadas, adotando novas táticas, recursos tecnológicos adequados e equipes preparadas, promovendo os leads através das etapas do ciclo de compra, formando e educando o cliente ao mesmo tempo;
• Criar estratégia de conteúdo e táticas que disponibilize conteúdo relevante para as pessoas certas,no timing correto e pelos canais mais adequados;
• Tratar e analisar a grande quantidade de dados coletados nos processos e transforma-los em informações para a tomada de decisões;
• Selecionar e implantar a tecnologia de marketing mais adequada ao perfil de sua empresa;
• Se sua equipe não conta com pessoal capacitado para operar a tecnologia;
• Se há problemas decorrentes da falta de alinhamento entre Marketing e Vendas, e é preciso criar uma visão unificada, tornando as áreas corresponsáveis pela geração de receitas;
• Se sua equipe tem dificuldade de demonstrar o impacto que as ações de Marketing geram no faturamento e comprovar o ROI de cada campanha  para o negócio. Substituir os “soft numbers” (aberturas, cliques, N# de visitas) por “hard numbers” (taxas de conversão em cada fase do ciclo de compra, custo por lead, custo por ação, custo por venda, receita por campanha, segmento, etc.; ROI, diminuição do ciclo de compras);



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