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The way people discover and purchase B2B products and services has fundamentally changed over the past 5 years. Before, companies could simply trade their knowledge for contact information in order to generate leads for sales. Although this approach worked quite well for some time, we believe it's time to adapt and embrace a new way. People discover business products and services through social media, in communities, through their network, on chat apps or by listening to podcasts. Just to name a few ways. While the evidence of this shift is becoming increasingly more clear, companies are struggling to embrace a new approach that capitalises on this new reality. At Unmuted, we help B2B SaaS organisations with complex sales cycles and high ACVs go-to-market successfully. Together with a team of top talent we combine all the modern B2B marketing skills and package it in our service, which we call The Growth Program. Find out more on our website ➡️ www.unmuted.com -- Former Head of Growth Marketing at ShopPop, a self-serve B2B SaaS platform helping merchants generate more revenue through messaging apps. Before that I led growth at MisterGreen, a Tesla-leasing company. Increased annual revenue by 297%. Grew the company from selling 100 to 1.000 electric car leasing contracts per year. 🔸Won a SAN Accent for best new agency of the year 🔸Featured by TechCrunch, De Ondernemer, Emerce, NU.nl 🔸Nominated as Top Marketing Talent by Adformatie 🔸Named top 100 Marketer of The Netherlands by Adformatie 🔸3X Jury at Dutch business award shows
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