Foam Fabrication Commerce, Inc.

Marketing Director

SQRD Media

Director of Growth

Account Manager

Avalaunch Media

Director of SEO

Marketing Manager

HashtagJeff

Food Blogger SEO Consultant

HireVue

Being the lead innovator in the digital recruiting space, HireVue's product is disrupting the way people think about and engage in talent acquisition. 

Here's what I accomplished during my tenure at HireVue.

- HireVue removed a core product from its offering. The website collateral associated with this product accounted for about 33% of the total number of pages on the site and about approximately 40% of the site's annual traffic. 

- With the removal of the aforementioned product, the site was forecasted to lose approximately 40% its traffic. This meant fighting an uphill battle. By implementing supplementary strategies and tactics, I managed to not only maintain traffic but end the year with a 35% increase in YoY organic users.
 

Performing in-house SEO management for an industry innovator has unique challenges:

- I must create search demand as leveraging existing high-volume keywords isn't always an option. Because we're asking our customers to reimagine their hiring process, we're conceptualizing and creating new words and products for the industry, not just adopting existing industry keywords.

-Competitor analysis does not always provide clear growth opportunities. Because some of our products and features are new and completely unprecedented, mimicking our competition would be a step backward.

- There is no golden competitor providing a template for success. SEOs often look to their bigger and better competitors for a recipe of digital success. HireVue does not have this because we lead the industry and are expected provide this template for others.

As SEO Manager, my focus begins at the top of the funnel where content is optimized for maximum relevant exposure and ends at the bottom where UX and body copy gets reviewed, A/B tested and adjusted inorder to maximize conversions.

SaaS B2B SEO Manager

Epic Marketing

Epic Marketing is a full-service agency that has recently introduced digital services. I was hired to
manage and fulfill SEO and help grow the digital department. In my role, I was responsible for:

-Delivered on and off-page SEO services.

- Assisted sales team in selling and onboarding SEO clients while increasing SEO client billing by 102%.

-Wrote and built Epic’s digital services landing pages and blog content (my blog posts accounted for 35% of site’s total organic traffic in 2017).

- My optimization efforts for Marketingepic.com lead to a 127% increase in year-over-year 
organic traffic (Jan 1- Sept 30, 2017 vs Jan 1-Sept 30, 2016 ).

SEO Manager

97th Floor

97th Floor is a “Results Only Work Environment.” Employment hinged on maintenance of client expectations while providing contracted results.

-Fulfilled for, and managed, 10 client’s complete on and off-page SEO strategy (Responsible for ~$500K in annual client billing revenue).

-Collaborated with clients on weekly basis regarding site optimization efforts and content strategy.

-Maintained a 92% client satisfaction rate and 100% client contract renewal.

SEO Specialist

Leadgenix

Responsible for 
- 20+ clients SEO strategy (managing $15,000+ in monthly revenue). 
- Building a unique link acquisition and content creation strategy for each client 
- Onsite optimization current with SEO best practice 
- Supervised, trained and coached six part-time client fulfillment SEO engineers

SEO Account Manager

Manage engagement with and write daily content for Facebook, Twitter, Google+, and Linkedin for several clients including Maverik Adventure's First Stop ™ and Control4™.   
	
Build awareness, grow customer base, and drive traffic to client websites via intelligence driven social media advertising and social engagement strategy.

-Based on 8,800+ total votes, CE Pro's 5th annual Quest for Quality awarded Control4 the silver   medal award for social media presence under my supervision. 

-February 2015- Control4 awarded 39th best Twitter user in Utah by evancarmichael.com/ (Under  
        my supervision). 

-January 2015- Control4 awarded 49th best Twitter user in Utah by evancarmichael.com/ (Under my supervision). 

-Provided fulfillment for internet marketing clients through the employment of a variety of link-building tactics and special projects, including both onsite and offsite optimization.

-Build links back to clients website via leveraging relationships using management and communication skills.

-Company Blogger- Write content consistent with company's mission and purpose on company blog (3000+ subscribers).

Social Media Specialist & SEO Engineer

Marriott International

Researched and developed strategic marketing and public relations plan for four separate Marriott hotels while creating deliverables that will help each hotel open successfully.

Staff Research Associate

Cotopaxi.com

Assisted in creating, planning, marketing and organizing the Cotopaxi Questival event. Approximately 1,500 people participated (approximately 5000 in attendance at post event concert).

Marketing Intern

Experienced Search Engine Optimization Manager with a demonstrated history of bringing organic success to SMBs and enterprises in both the B2B and B2C spaces. Skilled in search engine optimization (SEO), people management, and content creation and strategy, I tailor and execute digital marketing strategies unique to the digital landscape of my clients.

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