Video Display - Hire & Sales

As the Senior Business Development Manager at Video Display - Hire & Sales, I spearhead strategic initiatives to expand our footprint in the Sydney/NSW market. Leveraging my expertise in digital marketing and sales, I've successfully cultivated key client relationships, leading to a measurable increase in market share and client satisfaction. My role involves:

*Orchestrating the development and execution of comprehensive business development plans, resulting in significant growth and market penetration.
*Fostering enduring partnerships with a diverse clientele, ensuring our cutting-edge video display solutions exceed their expectations.
*Leading the showcase of our innovative products in our Sydney showroom, enhancing client engagement and product understanding.
*Driving collaborative efforts with our adept team to craft and implement bespoke solutions that not only captivate audiences but also magnify our clients' messages effectively.

In this hands-on role, I've also delved into the realms of AI and marketing automation, optimising data enrichment strategies to bolster the effectiveness of our LED Video Display solutions.

Senior Business Development Manager

Max Media and Entertainment Pty Ltd

Overview: As the Director and Producer at Max Media and Entertainment, I have spearheaded the company's evolution over the past 28 years, continually adapting to and leading in the dynamic digital landscape.

Key Achievements:

Market Innovation: Successfully identified emerging market needs to introduce a diverse range of multimedia services, significantly broadening our client base across various industries.

Technological Leadership: Pioneered the development and management of an advanced livestream virtual production studio powered by Unreal Engine, setting new standards in service offerings and customer engagement.

AI Integration: Led the adoption of AI tools across marketing, creativity, learning, and operational domains, enhancing efficiency by 20% and delivering cutting-edge solutions to our clients.

Thought Leadership: Established myself as a thought leader in the AI and digital marketing spheres through insightful blog posts and workshops, attracting a new wave of clientele and fostering industry innovation.

Skills Highlighted: Digital Marketing, Live Streaming, Digital Strategy, Video Production, Brand Management.

Director / Producer

Overview: Co-founded and propelled Australia's leading provider of website video presenters, revolutionizing the digital marketing space with innovative video content solutions.

Key Contributions:

Strategic Growth: Built a robust national sales network, producing over 300 clips across various sectors, significantly enhancing brand visibility and engagement.

Impactful Results: Achieved over 3 million website video streams, with an impressive average CTR of 4%, demonstrating the compelling nature and effectiveness of our video content.

Skills Highlighted: Online Advertising, B2B Sales, Digital Strategy, Video Production, Brand Awareness, Sales Management.

Sales and Marketing Director - The CLIVEvideo Project

Overview: Managed a vibrant community and entertainment-focused tavern, leading a team of over 35, significantly boosting customer satisfaction and community engagement.

Transformational Leadership:
Business Revitalisation: Drove a transformative strategy that escalated annual revenue -  461% growth.

Digital Innovation: Established the first online pub in Australia, introducing online ordering and shop pickup, pioneering digital integration in the hospitality sector.

Community Engagement: Organized multiple fundraising events, successfully raising over $50,000 for the local children's ward, reinforcing our commitment to community well-being.

Skills Highlighted: Business Strategy, Event Management, Marketing, Public Speaking, User Experience.

Hotel General Manager

Cronulla Sharks Rugby League Football Club

Overview: Spearheaded the digital transformation at Cronulla Sharks, crafting and executing an all-encompassing digital strategy that significantly enhanced the club's engagement with fans and stakeholders, culminating in the club achieving the highest NRL net promoter score.

Key Achievements:

Strategic Leadership: Architected a holistic digital strategy that integrated across all business facets, driving unprecedented levels of fan engagement and setting a new benchmark for digital excellence within the NRL.

Team Collaboration: Championed a culture of cross-functional collaboration, leading a diverse team to innovate and deliver digital solutions that propelled substantial growth in digital revenue streams across membership, merchandising, events, and sponsorships.

Fan-Centric Initiatives: Pioneered fan-centered engagement strategies, leveraging IP video technologies and data-driven insights to create immersive fan experiences, as highlighted in our features in AV Magazine and CMO Magazine.

Skills Highlighted: Live Streaming, Digital Strategy, Sports Media, Commercialization, Data Strategies.

Head Of Digital Commercialisation

Overview: Transformed the Cronulla Sharks' marketing communications landscape, leading an in-house team and external partners to streamline branding efforts, significantly boosting fan engagement and revenue.

Key Contributions:

Branding and Communications: Overhauled branding and communication strategies, ensuring a cohesive and compelling brand narrative that resonated with fans and stakeholders alike, driving enhanced fan engagement and revenue opportunities.

SharksTV: Conceptualized and managed SharksTV, a groundbreaking initiative that expanded the club's content offerings, deepening fan engagement through innovative digital content and live streaming services.

Industry Recognition: Forged a strategic partnership with Marketo (Adobe), a collaboration that garnered the prestigious B&T Ministry of Sport 2015 Customer Experience Award, recognizing our outstanding achievements in fan engagement and digital marketing excellence.

Skills Highlighted: Marketing Communications, Digital Strategy, Social Media Communications, Brand Management.

Marketing Communications Manager

HotHouse

Overview: Spearheaded a pioneering start-up project aimed at challenging the Australian retail food market's duopoly. My role centered around the development of a strategic business plan and the creation of a Minimal Viable Product (MVP), setting the stage for disruptive innovation in the market.

Key Achievements:

Innovative Strategy Development: Crafted a comprehensive business plan that outlined a clear path for disrupting the entrenched market duopoly, leveraging innovative approaches to market entry and product positioning.

MVP Development and Launch: Led the conceptualization and development of the MVP, demonstrating the project's feasibility and potential to stakeholders, thereby facilitating successful capital raising for Stage 2 of the project.

Strategic Collaborations: Fostered strategic partnerships and collaborations, providing the company with the necessary guidance and market insights to navigate the complexities of market entry and positioning for growth.

Skills Highlighted: Entrepreneurship, Start-up Ventures, Business Strategy, Product Development.

Project Manager

BANGitUP.com Pty Ltd

Overview: As a Co-founder and CEO of BANGitUP.com, I led the creation and growth of Australia's premier online platform for the building and construction industry. This innovative venture revolutionised how trade services were sourced and delivered nationwide, setting new industry standards for efficiency and connectivity.

Key Achievements:

Pioneering Leadership: Spearheaded the development of a first-of-its-kind consumer-to-trade Pay-Per-Lead SMS advertising platform, enhancing the way construction projects connected with skilled tradespeople.

Impactful Results: Achieved an unprecedented milestone of over $2 million in job leads per week, drastically reducing the average connection time between consumers and tradespeople to just three minutes, thereby showcasing the platform's unparalleled efficiency and effectiveness.

Industry Recognition: The innovative approach and success of BANGitUP.com were highlighted in notable publications and segments, such as Architecture & Design, and featured on national television programs like Seven Sunrise, affirming the platform's impact and relevance within the industry.

Skills Highlighted: Entrepreneurship, Business Strategy, B2B, Management, Business Planning, Marketing, Start-ups.

Chief Executive Officer

Digital Marketing Leader | Innovative Content Creation & Strategy | Driving Digital Transformation & Team Excellence

Scott Maxworthy is a seasoned digital marketing leader and content creator with over 25 years of experience in the media and entertainment industry. He is currently the Senior Business Development Manager at Video Display - Hire & Sales, where he spearheads strategic initiatives to expand the company's footprint in the Sydney/NSW market.

Leveraging his expertise in digital marketing and sales, Scott has successfully cultivated key client relationships, leading to a measurable increase in market share and client satisfaction. He also showcases the company's innovative video display solutions in various events and exhibitions, demonstrating his passion for technology and creativity. Scott's mission is to empower connections through innovative technology and drive digital transformation and team excellence.

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