Weil, Gotshal & Manges LLP

Social Media Manager

Harvard University Graduate School of Education

Edelman

- Supported campaigns that won five PR Week Purpose Awards (Vaseline), two Cannes Lions (Vaseline), and a Webby Award (Dove).
- Clients: Samsung, Unilever (Dove, Axe, Tazo, Mele, Vaseline), TJX Brands (HomeGoods) Sanofi (Icy Hot, Aspercreme, Unisom, Gold Bond)
- Led client relationships across consumer tech, CPGs, and other consumer brands in their social platform strategies and online community nurturing.
- Developed content and strategies across Instagram (in-feed and Stories), Twitter, Facebook, YouTube and more.
- Built recommendations for national product launches, giveaways, purpose campaigns and social engagement opportunities on owned + influencer channels.
- Created copy for organic posts, ads/dark posts, and leading the organization of social planning and post cadence.

Account Executive, Strategy & Insights

Assistant Account Executive

Wachsman

- Executed announcements, pitches, media lists, and other needs across 13 clients.
- Landed +40 media placements, including Bloomberg, Business Insider, and Forbes.
- Helped develop global social media strategy for strategic realignment of company messaging.
- Led corporate Twitter account, earning around 400 new followers.

Account Coordinator

Burson-Marsteller

- Maintained social media channels and created content for internal and external sites.
- Engaged in workshops ranging from crisis communications to media relations.

Worldwide Communications Intern

Social Media Manager at Harvard | Top Social Media Voice

Supported award-winning campaigns which earned five PR Week Purpose Awards, two Cannes Lions, and a Webby Award | Passionate about mission-driven brands and creating online communities | Accomplished social media strategist with deep expertise on legacy and emerging platforms | Lifelong student in brand storytelling, from social media feeds to OOH campaigns | Big fan of exclamation points (!!!!) and this emoji: 😛 | Nerd about user behavior and smart insights | Mentorship advocate | Harvard journalism grad student

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