The Krazy Coupon Lady

We serve CPG brands and retailers looking to amplify their reach and drive incremental sales.  We partner with Shopper Marketing, Brand Marketing, Customer Marketing/Sales and eCommerce teams. Whether running promotional pricing or launching a new product, KCL is here to help you meet your consumer marketing and sales targets.

Senior Director of Strategic Accounts, CPG

Chief

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Fetch

2021 Bulldog Award Recipient
2022 Defeat-The-Odds Award Recipient

Senior Sales Director

Sales Director

Nogin

Allow CPG brands to compete with big retail through our Intelligence Commerce Platform. Commerce-as-a-Solution (CaaS) provides a holistic approach at eCommerce providing enterprise level technology and best-in-class managed services.  

Since 2010 Nogin has helped many brands demystify e-commerce by helping them navigate the complex online retail environment. The company delivers operational excellence every time, no matter how large or small the brand. Nogin “Nerds” are a team of creative problem solvers with a knack for online brand building. The company lives, loves, and breathes e-commerce, every day. It delivers to its clients a vast amount of exceptional services including creative design, photography, customer service, marketing, brand management, warehouse and fulfillment, technology development, merchant services, and fraud protection to name a few.

Vice President, Business Development & Strategic Partnerships, CPG and Retail

Inmar Intelligence

Work closely with regional/national retailers and CPGs helping develop, implement and improve all points of online consumer engagement.

Laser focused on developing custom, digital promotional solutions based on each client's objectives. 100% client-driven utilizing measurable data, known best practices and aligning with retailer's visions to drive consumer purchase in the online and mobile space.

Also identify operational inefficiencies standardizing offer process flows, improving client on-boarding process, developing scalable solutions as well as identifying key business requirements for existing Inmar Intelligence clients.

Sr Client Development Director, Retail and Shopper Marketing

Quotient Technology Inc.

Partnered with Sales to help drive business, managing portfolios exceeding $7MM in revenue.  Worked closely with top CPG companies such as Johnson & Johnson Consumer & Healthcare Products, McNeil OTC and Nutritionals, Neutrogena, Georgia-Pacific, Crayola, Chobani, NBTY, Inc., The Dannon Company, and Stonyfield, Inc. 

Managed Digital Coupons and Promotions for top CPG clients as well as Digital Media programs from conception, execution, program management, and post-campaign analysis.

Senior Account Manager, Client Services

Juice in the City

The start-up, Juice in the City, converted stay-at-home moms into thriving sales consultants who helped bring exposure to local businesses to our subscribers. 

Managed 30 markets in the US including all “national” deals, averaging the execution of 100 online deals per week.

Project managed deals between accounting, marketing, editors, customer service, sales and vendors.
Facilitated deals giving attention to quality, accuracy, creative design and an emphasis on vendor/customer satisfaction.

Deals Manager

Oracle Education Foundation at Oracle

Began my career at Oracle in Sales Compensation - Finance Division. After receiving a promotion, I was given the opportunity to work on the philanthropic side of Oracle. I steered my career towards operations-based positions which utilized my strengths in project and program management, creating business requirements for complex systems, relationship management, strategic planning, streamlining global processes and developing global standards.

My position was affiliated with the Oracle Education Foundation (http:///www.oraclefoundation.org) with the operations team managing the family of ThinkQuest and Oracle Academic Initiative programs. This is the arm of Oracle that promotes online collaboration and Oracle products connecting students and teachers around the world through technology. 

Career Highlights:

Initial operations manager hired to implement the ThinkQuest Competition during acquisition, developing business requirements for multiple systems (admin enrollment, judging, and reporting systems).

I played a critical role in increasing global presence from 30 countries to 83 countries currently participating in ThinkQuest. I managed strategic partnerships with educational organizations and non-profit entities. I helped define policies and procedures surrounding software license donations to colleges and universities around the world. This required a deep understanding of global license and compliance regulations and working closely with Manufacturing and Distribution on order management, pricing, and shipping.

I managed a multi-million dollar event (ThinkQuest Live) for three years, an arm of Oracle OpenWorld.

I developed business requirements for an online registration system, a judging system, and a library entry systems working closely with development, product managers and engineering.

I managed the ThinkQuest Library which hosted 8,000+ websites created by kids for kids.

Senior Manager, Worldwide Operations

Responsible for managing business operations for the Oracle Academic Initiative - a program managing software donations to higher education institutions globally.  

Developed standard global processes and business practices including, but not limited, pricing, licensing, shipping/distribution and order entry.

Focused on scalability, minimizing resources and standardization.

Operations Manager, Oracle Academic Initiative

I assisted Vice President in all operational requirements, preparation for executive meetings ensuring all bi-monthly deadlines were met in accordance with payroll deadlines. I worked directly with compensation supervisors and analysts on special projects and complex executive issues.

Sales Compensation Division

Senior business leader with 25 years of experience in strategic partnerships, sales, consumer promotions, digital marketing, operations, and account management in the CPG and retailer space. A proven performer known for translating data into insights, balancing visionary thinking with on-the-ground implementation. Successfully builds and scales national digital solutions by leveraging strong strategic planning, use of relationship management expertise, and utilizing strong analytical skills.  

Specialties: Technology Sales, Customer Success, Retail Solutions, Client Success, CPG Advertising, Performance Marketing, Consumer Promotions, Shopper Marketing, Trade Marketing, Brand Marketing, Digital Marketing, Account Management, Strategic Partnerships, Digital Marketing & Promotions, Digital Media & Advertising, eCommerce, Grocery Retail, Program Operations, Strategy & Planning, Global Business Practices, Policy/Process Documentation, Analytics and Performance Metrics, Community Relations, Corporate Social Responsibility, Educational Technology, Project Management

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