I assist my clients (dental clinics, implantology institutes, and other healthcare stakeholders) in creating or developing a distinctive positioning for their brand among their patients or clients while ensuring coherence and fluidity of communication between the physical and digital experience.

BRAND CREATION/DEVELOPMENT/EXPOSURE: Auditing and recommendations, development of targeted marketing and communication strategies, visual identity, and implementation of associated marketing campaigns.

DIGITAL CUSTOMER EXPERIENCE: Development of a targeted digital marketing strategy, social media management and training, digital reputation development, creation of digital media content (video, newsletters, email campaigns).

PHYSICAL CUSTOMER EXPERIENCE: Interior design considering brand guidelines and positioning, integration of communication elements within their environment.

Skills: Observation · Communication · Social Media · Advertising · Training

Strategy Consultant

The Training Institute for Advanced Implant Surgery (IFCIA)

I created and developed the brand of the entity, generating a significant impact on the growth of the center through the development and implementation of a targeted digital marketing strategy (new website, audiovisual projects, social media, email communication campaigns, and newsletters).

Revenue increase 2016 > 2019: +75%
Session booking rate: 130%
Website traffic 2015 vs 2019: +1,400%
Organizing training sessions and keynotes
Production of technical surgery films and promotional videos
Seeking partnerships and developing contracts between the institute and partner suppliers

Skills: Communication · Social Media · Marketing Strategy · Project Management

Marketing & communication Mananger

Novacom

Novacom is a digital agency specializing in the banking, insurance, real estate sectors, located in Paris Sentier. Clients include ICADE, La Forêt, Culligan, Virtual Valentino Museum, Digital Beaugrenelle, ...

I held the positions of Strategic Planner and Client Director.

Conducted feasibility study for the digital services of the Beaugrenelle Paris 15 shopping center prior to its opening.
Developed marketing strategy for La Forêt real estate for their social media launch.
Strategically redesigned communication for Culligan and their network of franchisees.

Stratégic Planning & Client Director

Freelance

3D integration of rolling stock in an urban environment
Production of corporate films
Subcontractor for designing bid proposal books

Skills: Autonomy, Freelancing

Designer

Loyaltouch

Relationship Marketing Agency.

Deployment of clients' graphic guidelines on event websites.
Graphic design of content for digital marketing.
Skills: Process industrialization, Speed of execution.

Web Artistic Director

Lohr Industrie

Attached to the Sales and Design department, I was responsible for image, 2D and 3D video content for various brands within the group, with a particular focus on the public transportation (tramways) and innovative rail freight sector.

Creation and management of global design (graphic and packaging) tender consortiums with partners.
Creation and presentation of vehicle liveries (exterior and interior harmonies).
Projects: Venice Tramway, Padua, Clermont-Ferrand, ...
Preparation of booths for trade shows.

Skills: Tender preparation, Environmental Design.

Filmmaker & Designer

Trained in audiovisual and web at the 3is School of Image, at CELSA in information and communication sciences and in UX Design.

From Strasbourg to Paris, I have worked successively in companies, agencies, and as freelance: video director, graphic designer, art director and marketing strategy consultant in transportation, banking and insurance, dental and healthcare sectors.

Passionate about #Healthtech, I now assist healthcare professionals in creating and enhancing user experiences for their network and patients.

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