Yellow Advertising

1. Developed and executed targeted marketing plans aligned with organizational goals.

2. Conducted extensive competitor research and comprehensive market analysis, dissecting market dynamics, competitive landscapes, and customer behavior to inform strategic decisions and market entry strategies.

3. Utilized market research findings to identify customer trends, shaping both digital and traditional marketing campaigns, while fostering strategic partnerships with local influencers, event organizers, and travel agencies to attract high-end clientele.

4. Fostered client relationships through strategic networking and prospecting, achieving success in enhancing brand awareness, boosting engagement, and generating high-quality leads within the competitive real estate market of Khartoum.

5. Spearheaded the market entry strategy for Passport Legacy, a Citizenship by Investment (CBI) and financial services company, into the Sudanese market, and analyzed marketing data to continually improve future strategies and campaign effectiveness.

Marketing Strategist

AL IANZA TRADING & INVESTMENT INDUSTRY

Developed and implemented strategic marketing plans to enhance brand recognition and generate sales in the import/export trading industry, aligning with the company's overall business objectives.
Collaborated with cross-functional teams to create and execute marketing campaigns, ensuring consistency and coherence across all touchpoints.
Conducted market research to identify trends and opportunities in the import/export trading industry, providing valuable insights for decision-making.
Orchestrated email marketing campaigns to effectively reach target audiences in import/export trading countries, driving engagement and conversions.
Managed the company's export database and maintained relationships with key international partners, ensuring smooth operations and customer satisfaction.
Negotiated import and export contracts, ensuring compliance with regulations and maintaining proper documentation.
Supported the sales team by developing and delivering presentations to prospective customers, effectively communicating the value proposition of the company's products/services.
Created and managed marketing materials such as brochures, flyers, and presentations, maintaining brand consistency and effectively communicating key messages.
Monitored market conditions and industrial trends to develop promotional sales strategies
Utilized financial proformas and market analysis to build business cases and support decision-making

Marketing Coordinator

Balad Bank

Assisted in the development and implementation of marketing strategies: I actively participated in the planning and execution of marketing initiatives, including promotional events and product launches. This involved collaborating with senior team members to ensure alignment with the bank's objectives and target audience.
Conducted market analysis and research: I contributed to market research efforts, analyzing industry trends, competitor analysis, and identifying opportunities and threats for the bank. This involved gathering and interpreting data to provide valuable insights for marketing strategies and decision-making.
Supported financial control and budgeting: I assisted in financial control processes, ensuring adherence to accounting principles and regulatory standards. This included monitoring budgets for various projects within the bank, such as import/export, real estate development, and limited partnership joint ventures. I also gained experience in implementing financial reporting systems to provide accurate and timely financial insights to stakeholders.
Collaborated with stakeholders: I worked closely with clients and stakeholders, providing support and building relationships to contribute to the bank's business development efforts. This involved effective communication, problem-solving, and maintaining strong professional relationships.
Developed financial modeling and analysis skills: I created and maintained financial models to assess the financial impact of different scenarios and opportunities. This included conducting financial analysis to evaluate the profitability and feasibility of new business ventures and partnerships.

Administrative Officer

Helping brands to tell their story in a world that's hungry for meaning

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