Mikael Brakker's Linkedin Analytics

As an E-Commerce and Digital leader with over 15 years of experience I'm skilled to drive Growth and Profitability for Global companies. 8+ years of experience in Global Brand and Global Marketplace businesses directing: ▪️ Key Account management ▪️ Category management ▪️ Business development ▪️ Trade Marketing ▪️ Supply & Analytics in Emerging markets (Middle East, CIS) and Mature markets (Germany, France, UK, and other European countries). Led my teams to overactive the revenue & profit targets and grow market share. L’Oréal Consumer Products achievements: ▪️ >100% 6-Year CAGR ▪️ Online Market Share 10 points > Offline ▪️ E-Com Revenue share 6 points > Market average ▪️ #1 Chanel in division Growth Contribution ▪️ 2 to 25 highly efficient Cross-Functional team Joom Cross-border Marketplace achievements: ▪️ +2,1 points in Gross Margin ▪️ +30% Promo ROI ▪️ 1% to 13% GMV of Non-China Goods ▪️ Highly focused Global Commercial Strategy I excel in activating the synergy between Technology and Business to drive both the Top and Bottom lines and have experience in leading Global Company transformations. I understand how AI can bring Business Value and have implemented it to practice (I.e. Product naming and content perfection on a scale of >20M SKUs). My key skills include: ▪️ C-level negotiations ▪️ C-level stakeholder management ▪️ Building strategic partnerships ▪️ P&L management ▪️ Global e-commerce development ▪️ Team leadership and development ▪️ International project management I have directed an existing high-performing Global team of 100+ people across 5 regions, as well as built new teams from scratch. I am a team player and have experience In leading and participating in Cross-Functional collaborations: ▪️ Global and Regional Strategy shaping ▪️ Regulations compliance policy ▪️ E-Commerce playbook development ▪️ Multi-regional workshops ▪️ PIM/DAM/DSA implementation (Salsify, BrandQuad) With an analytical mindset and flexible character, I am adept at making Data-driven decisions and poses advanced soft skills and a healthy sense of humor. Today, I'm leading E-Commerce Key Accounts development in Online Pure Players & Marketplaces channel across EU27 Markets + UK, Ireland, Turkey, Israel & Ukraine in L’Oréal Luxe Division. Let's connect!