M. C. Jacob's Linkedin Analytics

KEY SKILLS Customer Understanding + Brand Management + Brand Strategy + Brand Marketing + Marketing Communication + Market Research + Serial Problem Solver + Persevering Having had the opportunity to work with alcoholic beverages, sports marketing, private-label food and beverage retail, and real estate, + I reduced the cost of customer acquisition by 26% in 18 months. + I overachieved portfolio revenue targets by 4-7% each year. + I increased the Average Bill Value for Private Label products by 13% in 10 months. + I doubled the market share and TOM/TOMA (Top-Of-Mind Awareness) of the Antiquity whisky brand in 3 years. As a digital marketer, brand manager and marketing strategy lead, I focus on: + BUILDING RELATIONSHIPS, having worked with people across the board, including C-suite individuals. + I UNDERSTAND AND CHAMPION THE VOICE OF THE CUSTOMER to comprehend their motivations to interact with my brands. + I ACT DECISIVELY using data and by decoupling action points, making micro-decisions and getting incrementally closer to my goals. I have had the opportunity to grow and steer brands to embrace the digital revolution. Every position has provided me with the ability to see brand management from a more macro lens, and this journey has afforded me the ability to: + UNDERSTAND what is vital for long-term growth and success. + take APPROPRIATE ACTION to ensure brand victory and customer success moments. The most significant personal trait I bring is PERSEVERANCE during adversity. I continually sow its seeds amongst my team members so that no matter where they find themselves later on in life, they persevere too.